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Ab Rahman, Rubiayah (2011) Branding Through Eco-Friendly Packaging Design For Farm Supply. Masters thesis, Multimedia University.

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Cheam, Yean Joo (2008) An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd. Masters thesis, Multimedia University.

Cheng, Boon Liat and Cham, Tat Huei and Gao, Zijie and Abd Rahim, Mohd Fairuz and Lau, Teck Chai and Dent, Michael M. (2024) Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption. International Journal of Pharmaceutical and Healthcare Marketing. ISSN 1750-6123

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Cheong, Eva Wai Ling (2008) Brand Awareness Of Private Tertiary Education Institutions. Masters thesis, Multimedia University.

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Chian, Chyn Bo (2023) A critical review of FOMO behaviour among young investors. Issues and Perspectives in Business and Social Sciences, 3 (1). pp. 14-18. ISSN 2785-9266

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Chong, Lydia Li Ting (2006) Brand Loyalty : Study On Malaysian Female Perspective. Masters thesis, Multimedia University.

Chong, Wei Choong (2007) Brand Equity Awareness In Franchise Networks. Masters thesis, Multimedia University.

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Chong, Phooi Kwan and Tan, Siow Kian and Tan, Booi Chen (2021) An Enhanced Sense of Place Framework. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

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Dolati, Somayeh (2011) Customer Satisfaction Of Luxury Hotels In Kish Island, Iran. Masters thesis, University of Multimedia.

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Farid, H. and Sadeghi, Z. and Rana, S. (2012) Measurement and mutual perception of online customer satisfaction in Malaysia. Middle East Journal of Scientific Research, 12 (1). pp. 11-18. ISSN 19909233

Feddad, Yasser (2011) A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands. Masters thesis, Multimedia University.

Fong, Stany Wee Lian and Ismail, Hishamuddin and Tan, Pei Kian (2023) Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model. SAGE Open, 13 (2). ISSN 2158-2440

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Fong, Yan Fong and Tai, Chen Tan and Lau, Teck Chai (2023) Factors Affecting Customer Satisfaction on Online Shopping: An Empirical Study. International Journal of Management, Finance and Accounting, 4 (2). pp. 55-82. ISSN 2735-1009

Foroughi, Behzad and Nikbin, Davoud and Hyun, Sunghyup Sean and Iranmanesh, Mohamad (2016) Impact of core product quality on sport fans’ emotions and behavioral intentions. International Journal of Sports Marketing and Sponsorship, 17 (2). pp. 110-129. ISSN 1464-6668

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Gan, Li Yin (2021) Antecedents of Robo-Advisor's Adoption in Malaysia. Masters thesis, Multimedia University.

Ghahary Rad, Faeze Sadat (2012) Development of a Web-Based Customer Relationship Management System Using Web 3.0 Technology. Masters thesis, Multimedia University.

Ghahfarokhi, Akbar Dehghani (2007) The Impact Of CRM On Customer Retention In Malaysia. Masters thesis, Multimedia University.

Ghandchi, Marjan Saradar (2009) Modelling A Customer And After Sales Services And Implementing This Model In Irarian Company. Masters thesis, Multimedia University.

Ghasemi, Amirhossein (2015) Impact of sponsoring a football team on brand image of Tolue Company. Masters thesis, Multimedia University.

Gholipour, Hassan F. and Tajaddini, Reza and Al-Mulali, Usama (2022) Dutch Disease phenomenon and demand for international business travels: Panel ARDL/PMG estimation. Tourism Economics, 28 (5). pp. 1401-1415. ISSN 1354-8166

Ging, Yong Chung (2004) The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment. Masters thesis, Multimedia University.

Goh, Mei Ling and Tan, Seng Huat and Tan, Vee Dick (2023) How Flow Experience and Advertising Value Influence Purchase Intention towards the Mobile Advertisement? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Goh, Mei Ling and Tan, Tan Seng and Chin, Elaine Ang Hwee and Yap, Mei Qi (2020) Customer Satisfaction and Brand Switching Intention of Mobile Service among University Students. Management & Accounting Review (MAR), 19 (2). pp. 63-116. ISSN 2600-7975

Goh, Shi Ruey (2016) User acceptance of Near Field Communication technology in mobile payment. Masters thesis, Multimedia University.

Gohain, Kastury (2019) Service Quality, Patient Satisfactions And Loyalty In Public Healthcare. PhD thesis, Multimedia University.

Goon, Tuck Choy (2005) A Framework for Knowledge-Driven Customer Relationship Management. Masters thesis, Multimedia University.

Goon , Tuck Choy (2005) Framework For Knowledge-Driven Customer Relationship Management. Masters thesis, Multimedia University.

Gorji, Fatemeh Rahimi (2008) Case Study Of Mindvalley Labs Sdn Bhd. Masters thesis, Multimedia University.

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Hao, Wang (2008) Case Study Of Logistics And Supply Chain : Ato Fina (Guangzhou) Chemicals Co., Ltd. Masters thesis, University of Multimedia.

Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi (2022) Modelling The Marketing Skills Among Financial Advisors in Insurance Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi and Fageh, Achmad (2022) Analysis of Relationship Marketing Constructs in the Service Sector. Environment-Behaviour Proceedings Journal, 7 (21). pp. 27-33. ISSN 2398-4287

Harun, Sharbani and Dorasamy, Magiswary and Ahmad, Abdul Aziz and Yap, Ching Seng and Harguem, Saida (2023) Enterprise resource planning implementation within science and technology park (STP) organisations: an avenue for future research. A systematic review. F1000Research, 10. p. 1148. ISSN 2046-1402

Hashemi, Shiva and Jasim Mohammed, Husam and Dara Singh, Karpal Singh and Abbasi, Ghazanfar and Shahreki, Javad (2023) Exploring the effects of place attachment and positive emotions on place satisfaction and intentional behaviour in Iranian ski resort: a perspective from S-O-R model. Journal of Sport & Tourism. pp. 1-26. ISSN 1477-5085

Hashim, Nor Hazlina and Chan, Tak Jie and Li, Pangfen (2023) Factors Affecting the Adoption of E-wallets to Enter Cashless Society: An Integration Approach. International Journal of Data and Network Science, 7 (4). pp. 1849-1860. ISSN 2561-8148

Hasim, Mohamad Aidil and Jabar, Juhaini and Ahmad Murad, Murzidah and Ibrahim, Nor Fauziana and Nazir Ali, Nornazirah (2020) The Association of Knowledge, Trust, Motivation, and Perceived Benefit with Purchase Behaviour: A Case of P3 Sweetener. International Journal of Advanced Science and Technology, 29 (6s). pp. 2877-2884. ISSN 2005-4238

Hassan, Farzana Ferdouse and Al Mamun, Abdullah Sarwar and Khan, Nasreen (2022) Assessing the Impact of "Autonomous" and "Controlled" Motivation on the Intention to Start Own Businesses. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Hassan, Hasliza (2014) Corporate brand extension value and the mediating effect of experience and brand personality. PhD thesis, Multimedia University.

Hassan, Hasliza and Chai, Jiayi and Sade, Abu Bakar and Pourabedin, Zahra (2018) Loyalty membership for luxury hotels in Malaysia. International Journal of Tourism Cities, 4 (2). pp. 179-193. ISSN 2056-5607

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Examining the service value chain of hypermarket retail brand value in Malaysia. International Journal of Services and Operations Management, 34 (3). p. 405. ISSN 1744-2389, 1744-2370

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Guest-centric technology innovations at slimming centres. Int. J. Behavioural and Healthcare Research, 6 (3/4). pp. 200-213. ISSN 1755-3547

Hassan, Hasliza and Sade, Abu Bakar and Low, Hui Xin (2019) Discovering the brand personality of Bonia. Int. J. Business Forecasting and Marketing Intelligence, 5 (1). pp. 86-102. ISSN 1744-6643

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy and Ooi, San Khaw (2020) Cultivating Traditional Malaysian Handicraft Market Demand through Social Media Technology. In: IEEE Region 10 Humanitarian Technology Conference (R10 HTC 2020), 01-12-2020, Online, Kuching, Malaysia.

Hew, William Wee Lim and Cheng, Ling Tan and Sook, Fern Yeo (2020) Determinants to homeownership and/ or leasing intentions: A review and proposed framework. In: 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, 07-10-2020, Virtual, Penang, Malaysia.

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Ho, Jessica Sze Yin (2016) Antecedents And Consequences Of Relationship Marketing For Internet Banking: A Malaysian Gen-Y Perspective. PhD thesis, Multimedia University.

Ho, Sew Tiep and Goh, Mei Ling and Liew, Pei Pei (2023) Factors Influencing Customers Loyalty Towards Online Food Delivery Applications in Klang Valley, Malaysia. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Ho, Yi Hui and ., Syed Shah Alam and Ahsan, Mst. Nilufar and Lin, Chieh Yu (2023) Consumers' intention toward buying ethically produced products in Bangladesh. International Journal of Emerging Markets, 18 (12). ISSN 1746-8809

Hoque, Mohammad Tayeenul and Hassan, Hasliza and Rahman, Muhammad Sabbir and Rusha, Md Rifayat Islam and Hossain, Md Afnan (2020) Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24 (1). pp. 73-96. ISSN 2444-9695

Hor, Woon Yaw (2015) Factors Affecting Hybrid Car Purchase Intention in Malaysia. Masters thesis, Multimedia University.

Hossain, Mohammad Imtiaz and Tabash, Mosab I. and Siow, May Ling and Ong, Tze San and Anagreh, Suhaib (2023) Entrepreneurial intentions of Gen Z university students and entrepreneurial constraints in Bangladesh. Journal of Innovation and Entrepreneurship, 12 (1). ISSN 2192-5372

Hosseini, Seyed Mehrshad Parvin and Iranmanesh, Mohammad and Mirzaei, Maryam and Zailani, Suhaiza Hanim (2019) Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11 (1). ISSN 1759-0833

Hosseini, Seyed Mehrshad Parvin and Mirzaei, Maryam and Iranmanesh, Mohammad (2020) Determinants of Muslims’ willingness to pay for halal certified food: Does religious commitment act as a moderator in the relationships? Journal of Islamic Marketing, 11 (6). pp. 1225-1243. ISSN 1759-0833

Hishamuddin Ismail, (2001) A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry. Masters thesis, Multimedia University.

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Ibrahim, Mohamed Haniff and Logeswaran, Aravindan Kalisri and Mohamad, Osman (2021) Service Culture on Employee Attitude towards Internal Service Quality in Telekom Malaysia Berhad. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Indrawati, Sambas (2012) Behavioural intention to use 3G mobile multimedia services in Indonesia. PhD thesis, Multimedia University.

Iranmanesh, Mohammad and Jayaraman, KrishnaSwamy and Zailani, Suhaiza and Ghadiri, Seyed Mohammadreza (2017) The effects of consumer perception of volume discount benefits on intention to purchase grocery products. Asia Pacific Journal of Marketing and Logistics, 29 (5). pp. 1017-1035. ISSN 1355-5855

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Jaafar, Nor Safura and Khan @ Thandar Oo, Nasreen (2022) Impact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States. International Journal of Interactive Mobile Technologies, 16 (09). pp. 130-145. ISSN 1865-7923

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Jesbir Singh, Suneeta Kaur (2009) An Analysis Of Giant's Competitive Advantage In Singapore. Masters thesis, Multimedia University.

Jupir, Jamaludin and Ab. Aziz, Kamarulzaman and Hassan, Hasliza (2023) Determinants of Successful Collaborative Project Management: Insights From Malaysian Construction Industry. International Journal of Technology, 14 (6). p. 1344. ISSN 2086-9614

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Kai, Seah Chong (2003) Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent. Masters thesis, University of Multimedia.

Kam Tai, Cindy Cheah (2009) A Study Of Brand Loyalty In The Fast Food Industry In Malaysia. Masters thesis, Multimedia University.

Karuppiah, Nermala (2000) Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model. Masters thesis, Multimedia University.

Kashani Nejad, Soroush (2011) Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran. Masters thesis, Multimedia University.

Khan, Ihsan Ullah and Khan, Aurangzeb and Khan, Wahab and Mohd Su'ud, Mazliham and Alam, Muhammad Mansoor and Subhan, Fazli and Asghar, Muhammad Zubair (2022) A Review of Urdu Sentiment Analysis with Multilingual Perspective: A Case of Urdu and Roman Urdu Language. Computers, 11 (1). p. 3. ISSN 2073-431X

Khan @ Thandar Oo, Nasreen and Sarwar, Abdullah and Tan, Booi Chen (2021) Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12 (8). pp. 1-16. ISSN 1759-0833

Khong, Dennis W K (2021) Rents: How Marketing Causes Inequality by Gerrit De Geest. MMU Press, pp. 83-86. ISBN 978-1-7325112-0-0.

Khor, Kok Chin and Ng, Keng Hoong (2016) Evaluation of Cost Sensitive Learning for Imbalanced Bank Direct Marketing Data. Indian Journal of Science and Technology, 9 (42). ISSN 0974-6846 (In Press)

Khorsandi, Azadeh (2009) The Role Of CRM In Organization And Effect Of Training. Masters thesis, Multimedia University.

Kim, Long and Jindabot, Teerasak and Yeo, Sook Fern and Janthong, Songpan (2023) Determinants of Intention to Repurchase Antigen Test Kit (ATK) Product. ABAC Journal, 43 (4). ISSN 0858-0855, 2730-3543

Kim, Long and Maijan, Pattarawadee and Jindabot, Teerasak and Yeo, Sook Fern (2024) How country of origin, perceived quality, and trust influence intention to purchase sars covid medications. Social Sciences & Humanities Open, 10. p. 101116. ISSN 2590-2911

Kiwanuka,, Christopher Musenze (2005) Case Study Of Tesco Plc. Masters thesis, Multimedia University.

Koay, Kian Yeik and Soh, Patrick Chin Hooi and Tjiptono, Fandy and Ramayah, Thurasamy and Lom, Hui Shan (2024) Understanding consumers’ digital piracy behaviour: Explanation and prediction. First Monday, 29 (7). ISSN 1396-0466

Koh, Siew Khew and Chin, Ching Herny and Tan, Yi Fei and Ng, Tan Ching (2021) An alternative approach in finding the stationary queue length distribution of a queueing system with negative customers. In: The 16th IMT-GT International Conference on Mathematics, Statistics and their Applications (ICMSA 2020), 23-24 Nov 2020, Online, Selangor, Malaysia.

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Lai, Kim Piew (2015) E-Servicescape Attributes and Their Effects to Online Brand Image. PhD thesis, Multimedia University.

Lai, Ming Ming and Goh, Bombu and Chong, Lee Lee (2018) Sentiment-Augmented Asset Pricing in Bursa Malaysia: A Time-Varying Markov Regime-Switching Model. Malaysian Journal of Economic Studies, 55 (11). pp. 285-300. ISSN 1511-4554

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Latha, Alagappan (2004) Controlling the Cost Through Target Costing. Masters thesis, Multimedia University.

Lean, Boon Peng (2009) Study of Brand Management at Public Bank Berhad. Masters thesis, Multimedia University.

Lee, Chai Har (2010) Key Determinants Of Online Repurchase Intentions In Malaysia. Masters thesis, University of Multimedia.

Lee, Pei Nie (2005) The Role Of Integrated Marketing Communication In Malaysian Insurance Industry. Masters thesis, Multimedia University.

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Lee, Kian Guan (2014) Determinants of higher learning institutions' websites towards student satisfaction. Masters thesis, Multimedia University.

Lee, Yi Yong (2020) Effects of Mobile Instant Messaging Towards Malaysian Gen-Y Impulse Buying. Masters thesis, Multimedia University.

Lee, Yi Yong and Gan, Chin Lay (2020) Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective. Journal of Marketing Analytics, 8 (2). pp. 85-98. ISSN 2050-3318

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Lee, Yi Yong and Gan, Chin Lay and Liew, Tze Wei (2022) The Impacts of Mobile Wallet App Characteristics on Online Impulse Buying: A Moderated Mediation Model. Human Behavior and Emerging Technologies, 2022. pp. 1-15. ISSN 2578-1863

Leong, Siew Yong and Yip, Man Yee and Tan, Chi Hau and Chan, Man Seong (2024) Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia. International Journal of Management, Finance and Accounting, 5 (1). pp. 111-135. ISSN 2735-1009

Leow, Kang Ren and Leow, Meng Chew and Ong, Lee Yeng (2021) Online Roadshow: A New Model for the Next-Generation Digital Marketing. Lecture Notes in Networks and Systems, 358. pp. 994-1005. ISSN 2367-3370

Leservs, Jevgenijs (2014) Selection criteria of international students in identifying Malaysia as a higher education destination. Masters thesis, Multimedia University.

Li, Y, Yi Qing (2008) Study Of The Transformation Of Shanghai Fangyun Guangang From Warehousing To Third Party Logistics. Masters thesis, Multimedia University.

Liang, Zhi Xin and Lai, Kim Piew and Nathan, Robert Jeyakumar (2022) Service Experiences and Students' Citizenship Behaviour: The Role of Lecturer-Student Relationship. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Lim, Jenny Marisa Dao Siang (2008) Consumer Perceptions Towards Global Brands, A Malaysian Perspective. Masters thesis, Multimedia University.

Lim, Ying Sean (2009) Cross-Cultural Perspective In Consumer Behavior In Malaysia. Masters thesis, Multimedia University.

Lim, Jin Yee, Agnes and Teoh, Bak Aun and Yasin, Nurul Ibtisyami and Mohd Arzaman, Ameer Farhan and Ooi, Chai Aun and Goh, Kah Mun (2024) Determinants of consumers' intention to purchase and switch to products of bio-waste: Potential support for a closed-loop supply chain. Issues and Perspectives in Business and Social Sciences, 4 (1). pp. 43-53. ISSN 2785-9266

Lim, Kah Boon and Tan, Veronica Wan Juan and Yeo, Sook Fern and Tan, Cheng Ling (2024) Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour. PaperASIA, 40 (3b). pp. 59-71. ISSN 0218-4540

Lim, Kah Boon and Yeo, Sook Fern and Chong, Lee Lee (2019) Mobile Advertising: An Insight of Consumers' Attitude. In: Mobile Advertising: An Insight of Consumers' Attitude, 2018. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Lee, Hue Chee (2020) Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis. Global Business and Management Research: An International Journal, 12 (1). pp. 61-77. ISSN 1947-5667

Lim, Kah Boon and Yeo, Sook Fern and Wong, Jin Chee (2020) Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia. International Journal of Business and Society, 21 (3). pp. 1058-1067. ISSN 1511-6670

Lim, Kah Boon and Yeo, Sook Fern and Yan, Choong Ho (2019) Consumer Loyalty in the Food Truck Industry. In: Consumer Loyalty in the Food Truck Industry, 2018. (Unpublished)

Lim, Ying San and Ng, Tuan Hock and Lam, Mun Soon and Tan, Si Yan (2023) Communication in the 21st Century: The Effect of Internet Celebrity as the Communication Source in Influencing Generation Z Purchase Intention. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (4). pp. 507-522. ISSN 2289-1528

Lim, Ying San and Rubiyanti, Nurafni and Ng, Tuan Hock and Widodo, Arry and Lim, Ying Zhee and Silvianita, Anita (2024) Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future? In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 567-577. ISBN 978-3-031-48772-9, 978-3-031-48770-5

Lim, Ying San and Yeo, Sook Fern and Ng, Tuan Hock and Mohamad, Wan Normila (2022) Brand Engagement In S-commerce: A Study of Malaysia Customers. In: 2022 International Conference on Digital Transformation and Intelligence, ICDI 2022, 1-2 Dec. 2022, Sarawak, Malaysia.

Lim, Zheng You (2019) Design And Development Of A Computer-Based Colour QR Code System. Masters thesis, Multimedia University.

Lim, Zhi Wei and Yong, Yeu Chin and Tan, Chi Hau and Chan, Man Seong (2024) Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness. International Journal of Management, Finance and Accounting, 5 (1). pp. 64-84. ISSN 2735-1009

Lin, Gu Hong and Chuang, Cheng An and Tan, Cheng Ling and Yeo, Sook Fern and Wu, Fan Yi (2023) Supplier selection criteria using analytical hierarchy process (AHP)-based approach: a study in refractory materials manufacturers. Industrial Management & Data Systems, 123 (6). pp. 1814-1839. ISSN 0263-5577

Lina, Lina (2008) The Study Of Lecheng Phase III Marketing Strategy. Masters thesis, Multimedia University.

Logeswaran, Aravindan Kalisri and Ramayah, Thurasamy and Thavanethen, Munusamy and Raman, Murali and Ilhavenil, Narinasamy and Annamalah, Sanmugam and Yap, Voon Choong (2023) Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value. Sustainability, 15 (4). p. 3009. ISSN 2071-1050

Loo, W. H. and Yeow, Paul H. P. and Yuen, Yee Yen (2023) Antecedents of the responsible acquisition of computers behaviour: Integrating the theory of planned behaviour with the value-belief-norm theory and the habits variable. PLOS ONE, 18 (6). e0286022. ISSN 1932-6203

Loon, Mooi Phei (2011) Assessing The Success Factors For Enhancing Product Development. Masters thesis, University of Multimedia.

Lynn, Lim (2008) An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations. Masters thesis, Multimedia University.

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M., Linggeswary (2007) Marketing Strategies Deploy By Malaysian Telecommunication Firms Specifically VOIP Sector. Masters thesis, Multimedia University.

M. Ariffin, Ahmad Azmi and Maghzi, Atefeh and Lam, Mun Soon and ., Syed Shah Alam (2018) Exploring the influence of hospitality on guest satisfaction in luxury hotel services. e-Review of Tourism Research, 15 (1). pp. 1-20. ISSN 1941-5842

M.Thiyagarajan, Thangarajah (2003) Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises. Masters thesis, Multimedia University.

Madon, Hariyani and Sekhon, Kuldip Kaur (2023) A Cross-Cultural Pragmatic Study of Online Complaints by Japanese and Malaysian Hotel Guests in English. Journal of Communication, Language and Culture, 3 (1). pp. 71-97. ISSN 2805-444X

Mahdavi, Falagh (2012) Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia. Masters thesis, Multimedia University.

Mahmood Tahir, Atif (2004) Children Development As Consumers In Pakistan : Market Study To Set Up One Stop Hyper Retail Facility For Children In Pakistan. Masters thesis, Multimedia University.

Malarvizhi, Chinnasamy Agamudai Nambi and Jayashree, Sreenivasan and Manzoor, Shamima Raihan (2019) Examining a Model to Measure Green Packaging Practices Among Consumers in Malaysia: A Sustainable Contributor to Achieving Smart Environmental Goals. Indian Journal of Public Health Research & Development, 10 (4). pp. 1422-1427. ISSN 0976-0245

Malarvizhi, Chinnasamy Agamudai Nambi and Jayashree, Sreenivasan and Manzoor, Shamima Raihan and Chitra, Muthu (2019) Capturing the Imagination of Green Consumers: A Scientific Modelling and Approach on Sustainable Packaging of Food Products. International Journal of Science And Innovative Engineering & Technology, 1 (1). pp. 49-67. ISSN 978-93-81288-18

Malarvizhi, Chinnasamy Agamudai Nambi and Jayashree, Sreenivasan and Manzoor, Shamima Raihan and Nahar, Rezbin (2018) Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh. Advanced Science Letters, 24 (1). 220-222(3). ISSN 1936-6612

Malarvizhi, Chinnasamy Agamudai Nambi and Manzoor, Shamima Raihan and Mahdee, Junainah and Al Mahmud, Abdullah (2017) The Impact of Marketing Strategies Upon Students’ Overseas University Enrolment Decisions. In: Sustainable Economic Growth, Education Excellence, and Innovation Management through Vision 2020. IBIMA Conference . IBIMA Publishing, pp. 3000-3003. ISBN 978-0-9860419-7-6

Manzoor, Shamima Raihan and Ho, Jessica Sze Yin and Al Mahmud, Abdullah (2021) Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education, 31 (2). pp. 1-20. ISSN 0884-1241

Masood, Akbar (2008) Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia. Masters thesis, Multimedia University.

Masoumi Mayni, Sadaf (2012) The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry. Masters thesis, Multimedia University.

Mazaherioun, Babak (2012) Determinants of Customer Satisfaction in Construction Industry. Masters thesis, Multimedia University.

Migin, Melissa Wendy (2007) Consumer Perception On Oil Commodity: Brand Image Of Shell. Masters thesis, University of Multimedia.

Ming, Zhou (2008) Study Of Beijing Li-Ning Sporting Equipment Ltd. Co. Marketing Strategy. Masters thesis, Multimedia University.

Minjoot, Michelle Anne (2017) A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers. Masters thesis, Multimedia University.

Mirzaei, Soodeh (2010) The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia. Masters thesis, Multimedia University.

Moghaddam, H. K. and Khan @ Thandar Oo, Nasreen and Tan, Booi Chen and Khan @ Khin Hnin Oo, Shereen (2022) Consumer attitude toward Halal food in the case of the United Kingdom: the role of product attributes and marketing stimuli. Food Research, 6 (6). pp. 136-142. ISSN 2550-2166

Mohamad Halawani, Yahya and Soh, Patrick Chin Hooi and Mohamad Halawani, Firas (2022) Use and Impact of Online Travel Reviews for Planning Free and Easy Holidays. International Journal of Information Systems in the Service Sector, 14 (1). pp. 1-16. ISSN 1935-5688

Mohamad Tahier, Safuraa Liyana (2015) Factors Affecting Satisfaction and Loyalty among Customers of Local and Foreign Hypermarkets. Masters thesis, Multimedia University.

Mohamed, Tajul Arriffin and Abu Hasan, Zuha Rosufila and Ismail, Shahnaz and Abu Hasan, Nadia (2019) The Effectiveness of Online Relationship Marketing: Incorporating the Conservation- Donor Relationship Perspective. In: 5th Postgraduate Seminar in Accounting, Business and Finance, 13 June 2019, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia.

Mohd Hanafi @ Omar, Hasni and Jantan, Azman (2021) A Roller Coaster Ride. International Journal of Management, Finance and Accounting, 2 (1). pp. 1-18. ISSN 2735-1009

Mohd Hasan, Nurul Ain and Kumar, Shammanee and Chan, Tak Jie and de Costa, Feroz (2022) Carlsberg’s Reputation as an Influencing Factor between Consumer Attitude towards Corporate Social Responsibility and Brand Acceptance. International Journal of Academic Research in Business and Social Sciences, 12 (12). pp. 760-774. ISSN 2222-6990

Mohd Mahdee, Junainah and Abdul Razak, Nurhanan Syafiah and Azman Ong, Mohd Hanafi (2019) Does Repurchase Intention lead to successful Online Travel Agent?: An Analysis of Consistent Partial Least Squares. ACM International Conference Proceeding Series. pp. 46-50. ISSN 2374-6769

Mohd Nawi, Ahmad Naji (2009) Local Authorities In Klang Valley - A Study On The Effectiveness Of Service Delivery To Improve Public Satisfaction. Masters thesis, Multimedia University.

Mohd Radzidin, Amirah (2012) The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia. Masters thesis, Multimedia University.

Mohiuddin, Muhammad and Reza, Mohammad Nurul Hassan and Jayashree, Sreenivasan and Al-Azad, Md Samim and Ed-Dafali, Slimane (2023) The Role of Governments in Driving Industry 4.0 Adoption in Emerging Countries. Journal of Global Information Management, 31 (1). pp. 1-31. ISSN 1062-7375

Mohseni, Shahriar (2013) Factors affecting customers’ purchase intention from tourism websites. PhD thesis, Multimedia University.

Mohtasebi, Amirhossein (2009) Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises. Masters thesis, Multimedia University.

Mohtasebi, Amirhossein (2009) Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises. Masters thesis, Multimedia University.

Mok, Meng Hua (2008) A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia. Masters thesis, Multimedia University.

Mosaheb, Muhammad Yaaseen Djameel (2009) A Case Study Of Culture On Global Marketing Strategies Among Asian Countries. Masters thesis, Multimedia University.

Musoke Adrian, Muyinda (2009) Case Study On The Marketing Strategy Of NCR Corporation. Masters thesis, Multimedia University.

Mustafa, Nurulhuda and Lew, Sook Ling and Abdul Razak, Siti Fatimah (2019) A Proposed Cloud Based Solution for Customer Satisfaction in Telecommunication Industry. In: 2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS), 2-3 Dec 2019, Johor, Johor Baru, Malaysia.

Muthu, Kalanithi (2009) A Case Study On Nilai University College (NUC). Masters thesis, Multimedia University.

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Nabila Novita, Sari and Tak Jie, Chan and Noor Hasmini, Abd Ghani (2022) The Influence of Brand Equity and Price Consciousness on Consumers’ Brand Purchase Intention of Fashion Retail Apparel. International Journal of Academic Research in Business and Social Sciences, 12 (1). pp. 2296-2314. ISSN 2222-6990

Nagalingam, Sivarajah (2007) A Comparative Study Of Student Satisfaction Between Government And Private Funded Universities In Klang Valley, Malaysia. Masters thesis, Multimedia University.

Nan, Wang (2008) UFIDA Software (China) Co. Ltd.-- A Case Study Of Serial Adjustments For A New Marketing Strategy. Masters thesis, University of Multimedia.

Narayanan, Satya (2004) Determinants Of Customer Satisfaction. Masters thesis, Multimedia University.

Nasution, Reza Ashari and Jeong, So Won and Jin, Byoungho Ellie and Chung, Jae Eun and Yang, Heesoon and Nathan, Robert Jeyakumar and Arnita, Devi (2023) Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study. Journal of Islamic Marketing. ISSN 1759-0833

Nathan, Robert Jeyakumar and Prakash, Aslesha and Kini, Sannidhi and Victor, Vijay (2022) Message framing and COVID-19 vaccine acceptance among millennials in South India. PLOS ONE, 17 (7). e0269487. ISSN 1932-6203

Nathan, Robert Jeyakumar and Syarfa, Nadira and Victor, Vijay and Hanaysha, Jalal Rajeh (2019) Use of Click and Collect E-tailing Services among Urban Consumers. Amity Journal of Marketing, 3 (2). pp. 1-16. ISSN 2456-1703

Navabakhsh, Aminallah (2008) A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry. Masters thesis, Multimedia University.

Ng, Sin Huei and Zhuang, Zhehan and Toh, Moau Yong and Ong, Tze San and Teh, Boon Heng (2022) Exploring herding behavior in an innovative-oriented stock market: evidence from ChiNext. Journal of Applied Economics, 25 (1). pp. 523-542. ISSN 1514-0326

Nik Ahmad, Nik Faizal (2007) Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding". Masters thesis, Multimedia University.

Noor, Khatereh Azar and Ramzani, Sara Ravan and Fereidoun, Meghdad Abbasian (2019) Smart Supply Network—Drivers, Opportunities, and Challenges. SMART Supply Network. pp. 73-88. ISSN 2193-4614

Nourizadeh, Amin (2009) The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia. Masters thesis, Multimedia University.

Nugraha, Deni Pandu and Setiawan, Budi and Emilda, Emilda and Masyhuri, Muhammad and Quynh, Mac Nhu and Nathan, Robert Jeyakumar and Fekete Farkas, Maria and Hágen, István (2024) Role of Financial Literacy and Saving Habits on Fintech Adoption post Covid-19. ETIKONOMI, 23 (1). pp. 63-80. ISSN 1412-8969

Nuhu, Muhammad Shaheer and Ahmad, Zauwiyah and Lim, Ying Zhee (2023) Investigating earnings management practices and the role of the board and committees in emerging markets: Evidence from Malaysian public companies. Journal of Corporate Accounting & Finance. ISSN 1044-8136

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Okour, Mohammad Khaleel and Chong, Chin Wei and Asmawi, Arnifa (2018) Antecedents and consequences of knowledge management systems usage in Jordanian banking sector. Knowledge and Process Management, 26 (1). pp. 10-22. ISSN 10924604

Ong, Yuen Onn (2008) A Study On Network Marketing: Malaysian Perspective. Masters thesis, Multimedia University.

Ong, Derek Lai Teik (2014) Needs analysis of fitness members and bundling for profile segmentation of the fitness industry. PhD thesis, Multimedia University.

Ong, Tze San and Teh, Boon Heng and Sim, Geok Kim and Ng, Sin Huei and Hossain, Mohammad Imtiaz (2022) Does Dysfunctional Behavior Matter When it comes to Audit Quality in Malaysia? Asian Journal of Accounting and Governance, 17. pp. 1-13. ISSN 2180-3838, 2716-6060

Oo, Bryant Yong Siang (2009) Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia. Masters thesis, Multimedia University.

Othman, Charraz (2014) Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food. Masters thesis, Multimedia University.

Othman, Hazira (2017) Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention. Masters thesis, Multimedia University.

Othman, Imran Hazimin and Bidin, Azman and Hussain, Hanafizan (2013) Facebook marketing strategy for small business in Malaysia. In: 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, pp. 236-241. ISBN 978-0-7695-5133-3

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Pang, S. M. and Tan, Booi Chen and Lau, T. C. (2023) COVID-19 pandemic: what drives consumers’ willingness to purchase organic food? Food Research, 7 (1). pp. 135-143. ISSN 2550-2166

Pang, Suk Min and Tan, Booi Chen and Lau, Teck Chai (2021) Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory. Sustainability, 13 (9). p. 5218. ISSN 2071-1050

Pang, Suk Min and Tan, Booi Chen and Lau, Teck Chai (2021) Organic Food and Purchase Intention: Integration of Theory of Planned Behaviour and Protection Motivation Theory. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Paramita, Nadya and Noviarisanti, Siska (2021) Service Quality Analysis of Mhealth Services Using Text Mining Method : Alodokter and Halodoc. International Journal of Management, Finance and Accounting, 2 (2). pp. 1-21. ISSN 2735-1009

Parvin Hosseini, Seyed Mehrshad and Mirzaei, Maryam and Iranmanesh, Mohammad (2020) Determinants of Muslims’ willingness to pay for halal certified food. Journal of Islamic Marketing, 11 (6). pp. 1225-1243. ISSN 1759-0833 (In Press)

Peng, Lean Boon (2009) A Study Of Brand Management At Public Bank Berhad. Masters thesis, Multimedia University.

Phang, Sin Mun (2008) A Case Study Of Digi's Branding Success. Masters thesis, Multimedia University.

Pratap Singh, Tarun (2012) Role of Service Quality On Customer Satisfaction In Air Asia. Masters thesis, Multimedia University.

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Rahman, Muhammad Sabbir and Bag, Surajit and Hassan, Hasliza and Hossain, Md Afnan and Singh, Rajesh Kumar (2022) Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal, 29 (4). pp. 1306-1331. ISSN 1463-5771

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza (2021) Consumers’ Online Restaurant Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role. Journal of International Food & Agribusiness Marketing, 33 (2). pp. 1-26. ISSN 0897-4438

Rahman, Muhammad Sabbir and Osman-Gani, Aahad M. and Raman, Murali (2017) Destination selection for education tourism. Journal of Islamic Marketing, 8 (3). pp. 373-392. ISSN 1759-0833

Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hassan, Hasliza and Wei, Chong Chin (2018) Tourist’s preferences in selection of local food: perception and behavior embedded model. Tourism Review, 73 (1). pp. 111-132. ISSN 1660-5373

Ramany, Rinnitha and Chan, Tak Jie and M. Mohan, Yamunah and Lau, Teck Chai (2022) Purchasing Behaviour of Sustainable Apparels Using Theory of Planned Behaviour: A Predictive Approach. Malaysian Journal of Consumer and Family Economics, 29. pp. 179-215. ISSN 1511-2802

Raslan, Umi Kalsoom (2005) The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy. Masters thesis, Multimedia University.

Razavi Rahmani, Seyed Hamed (2011) The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry. Masters thesis, Multimedia University.

Reham Saood, Aljohani (2017) Asymmetric Effects of Brand Confusion. Masters thesis, Multimedia University.

Rezaei, Sajad and Ali, Faizan and Amin, Muslim and Jayashree, Sreenivasan (2016) Online impulse buying of tourism products. Journal of Hospitality and Tourism Technology, 7 (1). pp. 60-83. ISSN 1757-9880

Rezaei, Sajad and Amin, Muslim and Moghaddam, Minoo and Mohamed, Norshidah (2016) 3G post adoption users experience with telecommunications services. Nankai Business Review International, 7 (3). pp. 361-394. ISSN 2040-8749

Rezvani, Nasim Sadat (2012) The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students. Masters thesis, Multimedia University.

Rohaizad, Farah Hanis and Ahmad, Mokhtarrudin and Raja Razali, Raja Razana (2021) The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry. Journal of Communication, Language and Culture, 1 (1). pp. 13-39. ISSN 2805-444X

Rohaizad, Farah Hanis and Ahmad, Mokhtarrudin and Raja Razali, Raja Razana (2021) The influence of brand story towards perceived brand image on Malaysian airline industry. Journal of Communication, Language and Culture, 1 (1). pp. 13-39. ISSN 2805-444X

Rubiyanti, Nurafni and Lim, Ying San and Widodo, Arry and Lim, Ying Zhee and Silvianita, Anita and Ng, Tuan Hock and Purnama, Anton and Arafah, Burhanuddin (2023) Bibliometric analysis of honeycomb model: research trend in social media marketing. In: : International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023), 2023, Istanbul, Turkey.

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Salehi, Abuzar (2008) Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia. Masters thesis, Multimedia University.

Sambas, Indrawati and Putri Yones, Prily Calista and Muthaiyah, Saravanan (2023) eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28 (2). pp. 174-184. ISSN 1029-3132

Sankaran, Muthulakshmi (2003) Impact of Information Communication Technology on Customer Satisfaction in Airline Industry. Masters thesis, Multimedia University.

Saw Chin, Khor and Yit Leng, Oh and Yacob, Peter (2020) Determinants of Intention to Use E-Hailing Application among Generation X Consumers in Malaysia. Journal of Advance Research in Business, Marketing, and Supply Chain Management, 3 (1). pp. 22-28. ISSN 2600-8327

Seow, Yuan Shyong (2008) The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective. Masters thesis, Multimedia University.

Seyed Danesh, Mir Mohammad (2011) Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques. Masters thesis, University of Multimedia.

Seyed Ghorban, Zahra (2011) Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia. Masters thesis, University of Multimedia.

Shafee, Nur Baiti and Yeo, Sook Fern and Suhaimi, Shadia and Hashim, Haniza and Gan, Wei Hao (2020) Customer’s brand loyalty on sportswear: a case study of Adidas. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 10610-10622. ISSN 1475-7192

Shahreki, Javad and Lee, Jeoung Yul (2024) Adopting human resource information system and work-related outcomes in emerging market SMEs: unified theory of acceptance and use of technology. Cross Cultural & Strategic Management, 31 (1). pp. 116-142. ISSN 2059-5794

She, Jonathan Matthew Szee Shane and Chan, Tak Jie and M. Mohan, Yamunah Factors Affecting the Intention to Adopt E-Wallet Services During Covid-19 Pandemic. Journal of Arts and Social Sciences, 5 (2). pp. 28-40. ISSN 2590-4361

Sheau Zing, Jessica Ho (2010) Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley. Masters thesis, Multimedia University.

Sheikh Kazemi, Mani (2012) Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia. Masters thesis, Multimedia University.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study On Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

Shojaeddin, Arash (2009) An Investigation Of The Non-Metallic Mineral Industry In Companies Admitted Into Tehran Exchange Market By Using Financial Ratios. Masters thesis, Multimedia University.

Siew, Chein Teo and Pei, Li Law and Ah, Choo Koo (2020) Factors affecting adoption of E-Wallets among youths in Malaysia. Journal of Information System and Technology Management, 5 (19). pp. 39-50. ISSN 0128-1666

Singh, Hargharan (2007) Case Study Of Consumer Broadband Product Launch For Maxis. Masters thesis, University of Multimedia.

Singh, Surendev and Tan, Booi Chen and Khan, Nasreen (2017) Driving Green Practice Adoption in Restaurant Sector: Restaurant Operator's Perspectives. In: Proceedings of the 5th International Conference on Innovation and Entrepreneurship (ICIE 2017). Academic Conferences and Publishing International Limited, pp. 219-226. ISBN E-Book ISBN: 978-1-911218-32-6 E-Book ISSN: 2049-6842 Book version ISBN: 978-1-911218-33-3 Book Version ISSN: 2049-6834

Solarin, Sakiru Adebola (2018) Convergence hypothesis in tourism markets and activities in Taiwan. Tourism Economics, 24 (8). pp. 1037-1044. ISSN 1354-8166

Somnuan, Jiranan (2005) Case Study Of Wal-Mart. Masters thesis, Multimedia University.

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.

Subbarao, Anusuyah and Khan @ Thandar Oo, Nasreen and Devi, Nirmala (2023) Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions. International Journal of Management, Finance and Accounting, 4 (2). pp. 186-205. ISSN 2735-1009

Syed Kamaruzaman, Sharifah Nurul Aida (2017) Modelling Customer Loyalty Among Mobile Telecommunication Users. Masters thesis, Multimedia University.

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Taher, Parisa (2007) The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System. Masters thesis, Multimedia University.

Taher, Surug Saleh and Chan, Tak Jie and Zolkepli, Izzal Asnira and Sharipudin, Mohamad-Noor Salehhuddin (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). pp. 45-66. ISSN 1454-8100

Tan, B. Z. and Lau, T. C. and Tan, Booi Chen and Lo, Y. T. (2022) Appealing to the health-conscious: low glycaemic food purchase behaviour. Food Research, 6 (6). pp. 143-148. ISSN 2550-2166

Tan, Booi Chen (2014) Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector. PhD thesis, Multimedia University.

Tan, Booi Chen and Khan, Nasreen and Khan, Shereen and Abdullah, Sarwar (2019) A Framework for Brand Rejuvenation: Private Universities in Malaysia. Journal of Management and Marketing Review, 4 (1). pp. 33-40. ISSN 0128-2603

Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Lau, Teck Chai (2018) Investigating the determinants of green restaurant patronage intention. Social Responsibility Journal, 14 (3). pp. 469-484. ISSN 1747-1117

Tan, Booi Chen and Pang, Suk Min and Lau, Teck Chai (2022) Marketing Organic Food from Millennials’ Perspective: A Multi-Theoretical Approach. Foods, 11 (18). p. 2721. ISSN 2304-8158

Tan, Cheng Ling and Yeo, Sook Fern (2020) Tourist experience on traditional pastries in UNESCO heritage city. British Food Journal, 122 (12). pp. 3885-3897. ISSN 0007-070X

Tan, Hui Lin and Veerappan, Veeramuthu and Warraich, Muhammad Akib and Sulistyo, Ponco Budi and Putra, Angga Ranggana (2024) Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth. Journal of Communication, Language and Culture, 4 (1). pp. 61-83. ISSN 2805-444X

Tan, Kong Hun and Tan, Booi Chen and Tan, Olivia Swee Leng (2021) Ethical Perspectives of Pharmaceutical Marketing in Malaysia. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Tan, Pei Kian and Chong, Alvin Ming Song and Fong, Stany Wee Lian (2019) Customer Purchase Intention on Online Grocery Shopping. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1579-1595. ISSN 2222-6990

Tan, Siow Hooi and Tan, Siow Kian and Luh, Ding Bang and Kung, Shiann Far (2015) Understanding tourist perspectives in creative tourism. Current Issues in Tourism, 19 (10). pp. 981-987. ISSN 1368-3500; eISSN: 1747-7603

Tan, Teck Ming (2012) An empirical study on brand equity in Malaysian fast food industry. Masters thesis, Multimedia University.

Tang, Mei Yu (2005) A Competitive Study Of Car Sales In Business And E-Business. Masters thesis, Multimedia University.

Teh, Ya Yee (2008) Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions. Masters thesis, Multimedia University.

Teimouri, Fatemeh (2012) Evaluation of Website Efficiency on Internet Marketing and Advertisement in Iranian Companies. Masters thesis, Multimedia University.

Teo, Kok Boon (2007) Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective. Masters thesis, Multimedia University.

Teo, Mei Ling (2007) Online Retailing: A Case Study Of Amazon.com. Masters thesis, Multimedia University.

Teo, Geok Cheng (2017) Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment. Masters thesis, Multimedia University.

Teo, Siew Chein and Oh, Tick Hui and Chan, Jie Lee (2019) Factors Affecting Impulsive Buying Behaviour- Evidence from Malaysia. In: 6th International Conference on Science and Social Research (CSSR2019), 4-5 Dec 2019, Parkroyal Penang Resort, Pulau Pinang, Malaysia, Pulau Pinang, Malaysia.

Teo, Siew Chein and Tee, Wan Ying and Liew, Tze Wei (2023) Exploring The Tiktok Influences On Consumer Impulsive Purchase Behaviour. International Journal of Business and Society, 24 (1). pp. 39-55. ISSN 1511-6670

Thangarajah@M.Thiyagarajan, (2003) A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises. Masters thesis, Multimedia University.

Ting, Chen Zhao (2008) How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic. Masters thesis, University of Multimedia.

Ting, Choo Yee and Ho, Chiung Ching and Yee, Hui Jia (2018) Optimal geospatial features for sales analytics. In: AIP Conference Proceedings 2016, 2016.

Ting, Choo Yee and Ho, Chiung Ching and Yee, Hui Jia and Matsah, Wan Razali (2018) Geospatial Analytics in Retail Site Selection and Sales Prediction. Big Data, 6 (1). pp. 42-52. ISSN 2167-6461

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Verdipoor, Mojtaba (2012) Factors Affecting Customer Loyalty in Hypermarket Industry. Masters thesis, Multimedia University.

Victor, Vijay and Nathan, Robert Jeyakumar and Fekete-Farkas, Maria (2021) Consumer response towards personalised pricing strategies in online marketing. International Journal of Technology Marketing, 15 (2/3). p. 223. ISSN 1741-878X

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Wasiuzzaman, Shaista (2015) Working capital and firm value in an emerging market. International Journal of Managerial Finance, 11 (1). pp. 60-79. ISSN 1743-9132

Wee, Stany Lian Fong and Ismail, Hishamuddin and Tan, Pei Kian (2023) Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Jurnal Pengurusan, 67. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Wee, Stany Lian Fong and Tan, Pei Kian and Yeo, Sook Fern and Soh, Long Quan (2018) The impact of online consumer review to online hotel booking intention in Malaysia. International Journal of Supply Chain Management, 7 (2). pp. 140-145. ISSN 2050-7399, 2051-3771

Wei, Seow Heng (2009) The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective. Masters thesis, Multimedia University.

Wong, Yee Kuai (2010) A Study of Student' Satisfaction with Programme and Service quality. Masters thesis, Multimedia University.

Wong, Shi Yen and Ong, Lee Yeng and Leow, Meng Chew (2024) AIDA-based Customer Segmentation with User Journey Analysis for Wi-Fi Advertising System. IEEE Access. p. 1. ISSN 2169-3536

Wushishi, Mohammed Inuwa (2024) Indirect Effect of Customer Relations on Leadership/Top Management, Employee Relations and Process Management in Examining the Readiness of SMEs to Implement Lean Initiatives. International Journal of Management, Finance and Accounting, 5 (1). pp. 85-110. ISSN 2735-1009

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Xu, Qing Wei (2005) Case Study : The Marketing Strategy For China UNICOM. Masters thesis, Multimedia University.

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Ya, Cui (2007) A Case Study On Carrefour China. Masters thesis, Multimedia University.

Yao, Shu Ping (2005) Case Analysis Of Wal-Mart Stores In China. Masters thesis, Multimedia University.

Yazdanifard, Rashad (2012) Developing an internet marketing mix matrix using Product Life Cycle (PLC) and customer maturity. PhD thesis, Multimedia University.

Yeo, Sook Fern and Chelvarayan, Anushia and Cheah, Chew Sze and Ng, Suet Mei and Shafee, Nur Baiti (2020) Brand Loyalty on Sports Shoes: A Study of Nike. International Journal of Accounting, Finance and Business, 5 (30). pp. 42-51. ISSN 0128-1844

Yeo, Sook Fern and Lim, Kah Boon and Leong, Yia Jin and Tan, Cheng Ling and Leong, Yoke Chu Irene (2020) Effects of Social Media Advertising on Consumers' Online Purchase Intentions. Global Business and Management Research: An International Journal, 12 (2). pp. 1-14. ISSN 1947-5667

Yeo, Sook Fern and Tan, Cheng Ling and Choo, Poh Wai (2019) Customer experience quality scorecard of heritage hotels in UNESCO world heritage cities. The European Proceedings of Social & Behavioural Sciences. pp. 111-112. ISSN 2357-1330

Yeo, Sook Fern and Tan, Cheng Ling and Goh, Mei Ling and Toh, Heng Yet (2019) Impact of Celebrity Endorsements on Brand Loyalty in Sports Products. International Journal of Engineering and Advanced Technology, 8 (6S3). pp. 473-478. ISSN 2249-8958

Yeo, Sook Fern and Tan, Cheng Ling and Leong, Irene Yoke Chu and Palmucci, Dario Natale and Then, Yu Jian (2023) Supplements purchase intention: young consumer's perspective. British Food Journal, 125 (7). ISSN 0007-070X

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khoo, Yong Hwi (2020) Product Packaging: Impact on Customers’ Purchase Intention. International Journal of Business and Society, 21 (2). pp. 857-864. ISSN 1511-6670

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Teo, En Yu and Liew, Tze Wei (2023) Social Media Influencer Marketing: A Game-Changer for Consumer Mobile Buying Decisions. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Wan, Jia Hui (2020) To Buy or Not to Buy: Factors that Influence Consumers' online purchase intention towards online groceries. Management and Accounting Review (MAR), 19 (3). pp. 1-24. ISSN 2600-7975

Yeoh, Bee Bee (2005) Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective. Masters thesis, Multimedia University.

Yeow, Jian Ai and Ng, Poh Kiat and Ng, Yu Jin and Tai, Hen Toong and Cheah, Chew Sze and Lee, Jia Yee (2024) Streaming to Success: Amplifying Purchase Intentions Among Malaysian Consumers. International Journal of Economics and Management, 18 (1). pp. 103-112. ISSN 1823-836X

Yeow, Steven Ho Chiang and Chin, Susan Tee Suan and Yeow, Jian Ai and Tan, Khong Sin (2013) Consumer purchase intentions and honey related products. Journal of Marketing Research & Case Studies, 2013. pp. 332-345. ISSN 2165-7009

Yong, Swee Ling (2008) User Acceptance Of Online Auction Among Malaysians. Masters thesis, Multimedia University.

Yong, Annie Ing Ing and Tan, Siow Kian and Tan, Booi Chen (2022) Factors Influencing Purchase Intention Among Online Users to Buy Tourism Services in Malaysia. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Yu, Fang (2008) E-House Marketing. Masters thesis, Multimedia University.

Yu, Cheng Zhen and Chan, Tak Jie and Zolkepli, Izzal Asnira (2023) Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WOM. International Journal of Data and Network Science, 7 (1). pp. 251-264. ISSN 2561-8148, 2561-8156

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Zabihi, Eman (2008) The Factors Influencing Pricing Strategy For Universities. Masters thesis, Multimedia University.

Zadeh, Ali Zeinolabedin (2009) Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View. Masters thesis, Multimedia University.

Zafar, Mohammad Afnan (2007) CRM Strategies In MSC Status Companies. Masters thesis, Multimedia University.

Zaharuddin, Mohd Dzulkaedah (2004) The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad. Masters thesis, Multimedia University.

Zahedian, Nima (2012) Passengers' Perceptions Towards Low Cost Carriers In Malaysia. Masters thesis, Multimedia University.

Zahidi, Zaihasriah (2016) Influence Of User Experience On User Satisfaction For Cultural Heritage Websites. PhD thesis, Multimedia University.

Zhao, Chong Xiao (2007) ICT Impact On Large Retail Business: A Study On Hua Lian Supermarket. Masters thesis, Multimedia University.

Zidan Abdulla, Zidan Alag (2016) Marketing practices of small and medium enterprises in micro finance industry. Masters thesis, Multimedia University.