Citation

Tan, Brandon Zheng Wei (2025) The effect of psychological factors and attributes of smart tourism technologies on revisit intention among Malaysian tourists: The mediating role of satisfaction. Masters thesis, Multimedia University.

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Abstract

This study investigates the factors influencing Malaysian tourists' revisit intention within the context of the "Tourism 4.0" digital transition and post-pandemic recovery. Grounded in an extended Theory of Planned Behaviour (TPB) framework, the research utilizes structural equation modeling (PLS-SEM) on a sample of local domestic tourists to examine the structural linkages between eleven independent psychological and technological factors, tourist satisfaction as a mediator, and subsequent revisit intention. The quantitative analysis reveals that subjective norms influence revisit intention. Next, it was found that perceived enjoyment significantly drives revisit intention and destination image significantly drives satisfaction, while perceived risk fails to act as a significant negative constraint on revisit intention Among the attributes of Smart Tourism Technology (STT), informativeness stands out as the most powerful technological determinant of overall satisfaction, while interactivity and accessibility also significantly enhance tourist engagement. Ultimately, tourist satisfaction acts as a critical evaluative bridge, significantly mediating the structural pathways between destination image and long-term revisit loyalty. These findings offer deep strategic insights for policymakers and relevant tourism stakeholders, highlighting the necessity of transitioning Malaysia’s tourism landscape from a traditional, volume-heavy paradigm to a value-driven ecosystem by integrating robust smart-tourism infrastructures. To optimize digital investments, stakeholders must prioritize real-time data accuracy, minimize rural-urban technological friction, and leverage experiential, emotionally resonant digital touchpoints to secure regional competitiveness and brand resilience.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.335 .T36 2025
Uncontrolled Keywords:	Consumer satisfaction
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	05 Nov 2026 11:32
Last Modified:	05 Nov 2026 11:32
URII:	http://shdl.mmu.edu.my/id/eprint/17070

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