Case Study Of Consumer Broadband Product Launch For Maxis


Singh, Hargharan (2007) Case Study Of Consumer Broadband Product Launch For Maxis. Masters thesis, University of Multimedia.

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This case study is done to understand the effectiveness of the comprehensive consumer broadband product launch process for a large multinational enterprise like Maxis as compared other broadband providers.This project was written based on secondary data and also from first hand data colletcted from survey. The purpose for the survey was to gauge the awareness among Malaysian people on broadband, identify the key value for broadband and customers\' needs and wants.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 03:37
Last Modified: 19 Jul 2011 03:37


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