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Rezaei, Sajad and Amin, Muslim and Moghaddam, Minoo and Mohamed, Norshidah (2016) 3G post adoption users experience with telecommunications services. Nankai Business Review International, 7 (3). pp. 361-394. ISSN 2040-8749

Rohaizad, Farah Hanis and Ahmad, Mokhtarrudin and Raja Razali, Raja Razana (2021) The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry. Journal of Communication, Language and Culture, 1 (1). pp. 13-39. ISSN 2805-444X

Rohaizad, Farah Hanis and Ahmad, Mokhtarrudin and Raja Razali, Raja Razana (2021) The influence of brand story towards perceived brand image on Malaysian airline industry. Journal of Communication, Language and Culture, 1 (1). pp. 13-39. ISSN 2805-444X

Sambas, Indrawati and Putri Yones, Prily Calista and Muthaiyah, Saravanan (2023) eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28 (2). pp. 174-184. ISSN 1029-3132

Saw Chin, Khor and Yit Leng, Oh and Yacob, Peter (2020) Determinants of Intention to Use E-Hailing Application among Generation X Consumers in Malaysia. Journal of Advance Research in Business, Marketing, and Supply Chain Management, 3 (1). pp. 22-28. ISSN 2600-8327

Shafee, Nur Baiti and Yeo, Sook Fern and Suhaimi, Shadia and Hashim, Haniza and Gan, Wei Hao (2020) Customer’s brand loyalty on sportswear: a case study of Adidas. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 10610-10622. ISSN 1475-7192

Shahreki, Javad and Lee, Jeoung Yul (2024) Adopting human resource information system and work-related outcomes in emerging market SMEs: unified theory of acceptance and use of technology. Cross Cultural & Strategic Management, 31 (1). pp. 116-142. ISSN 2059-5794

She, Jonathan Matthew Szee Shane and Chan, Tak Jie and M. Mohan, Yamunah Factors Affecting the Intention to Adopt E-Wallet Services During Covid-19 Pandemic. Journal of Arts and Social Sciences, 5 (2). pp. 28-40. ISSN 2590-4361

Siew, Chein Teo and Pei, Li Law and Ah, Choo Koo (2020) Factors affecting adoption of E-Wallets among youths in Malaysia. Journal of Information System and Technology Management, 5 (19). pp. 39-50. ISSN 0128-1666

Solarin, Sakiru Adebola (2018) Convergence hypothesis in tourism markets and activities in Taiwan. Tourism Economics, 24 (8). pp. 1037-1044. ISSN 1354-8166

Subbarao, Anusuyah and Khan @ Thandar Oo, Nasreen and Devi, Nirmala (2023) Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions. International Journal of Management, Finance and Accounting, 4 (2). pp. 186-205. ISSN 2735-1009

Taher, Surug Saleh and Chan, Tak Jie and Zolkepli, Izzal Asnira and Sharipudin, Mohamad-Noor Salehhuddin (2022) Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24 (3). pp. 45-66. ISSN 1454-8100

Tan, B. Z. and Lau, T. C. and Tan, Booi Chen and Lo, Y. T. (2022) Appealing to the health-conscious: low glycaemic food purchase behaviour. Food Research, 6 (6). pp. 143-148. ISSN 2550-2166

Tan, Booi Chen and Khan, Nasreen and Khan, Shereen and Abdullah, Sarwar (2019) A Framework for Brand Rejuvenation: Private Universities in Malaysia. Journal of Management and Marketing Review, 4 (1). pp. 33-40. ISSN 0128-2603

Tan, Booi Chen and Khan @ Thandar Oo, Nasreen and Lau, Teck Chai (2018) Investigating the determinants of green restaurant patronage intention. Social Responsibility Journal, 14 (3). pp. 469-484. ISSN 1747-1117

Tan, Booi Chen and Pang, Suk Min and Lau, Teck Chai (2022) Marketing Organic Food from Millennials’ Perspective: A Multi-Theoretical Approach. Foods, 11 (18). p. 2721. ISSN 2304-8158

Tan, Cheng Ling and Yeo, Sook Fern (2020) Tourist experience on traditional pastries in UNESCO heritage city. British Food Journal, 122 (12). pp. 3885-3897. ISSN 0007-070X

Tan, Hui Lin and Veerappan, Veeramuthu and Warraich, Muhammad Akib and Sulistyo, Ponco Budi and Putra, Angga Ranggana (2024) Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth. Journal of Communication, Language and Culture, 4 (1). pp. 61-83. ISSN 2805-444X

Tan, Pei Kian and Chong, Alvin Ming Song and Fong, Stany Wee Lian (2019) Customer Purchase Intention on Online Grocery Shopping. International Journal of Academic Research in Business and Social Sciences, 8 (12). pp. 1579-1595. ISSN 2222-6990

Tan, Siow Hooi and Tan, Siow Kian and Luh, Ding Bang and Kung, Shiann Far (2015) Understanding tourist perspectives in creative tourism. Current Issues in Tourism, 19 (10). pp. 981-987. ISSN 1368-3500; eISSN: 1747-7603

Teo, Siew Chein and Tee, Wan Ying and Liew, Tze Wei (2023) Exploring The Tiktok Influences On Consumer Impulsive Purchase Behaviour. International Journal of Business and Society, 24 (1). pp. 39-55. ISSN 1511-6670

Ting, Choo Yee and Ho, Chiung Ching and Yee, Hui Jia and Matsah, Wan Razali (2018) Geospatial Analytics in Retail Site Selection and Sales Prediction. Big Data, 6 (1). pp. 42-52. ISSN 2167-6461

Victor, Vijay and Nathan, Robert Jeyakumar and Fekete-Farkas, Maria (2021) Consumer response towards personalised pricing strategies in online marketing. International Journal of Technology Marketing, 15 (2/3). p. 223. ISSN 1741-878X

Wasiuzzaman, Shaista (2015) Working capital and firm value in an emerging market. International Journal of Managerial Finance, 11 (1). pp. 60-79. ISSN 1743-9132

Wee, Stany Lian Fong and Ismail, Hishamuddin and Tan, Pei Kian (2023) Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Jurnal Pengurusan, 67. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Wee, Stany Lian Fong and Tan, Pei Kian and Yeo, Sook Fern and Soh, Long Quan (2018) The impact of online consumer review to online hotel booking intention in Malaysia. International Journal of Supply Chain Management, 7 (2). pp. 140-145. ISSN 2050-7399, 2051-3771

Wong, Shi Yen and Ong, Lee Yeng and Leow, Meng Chew (2024) AIDA-based Customer Segmentation with User Journey Analysis for Wi-Fi Advertising System. IEEE Access. p. 1. ISSN 2169-3536

Wushishi, Mohammed Inuwa (2024) Indirect Effect of Customer Relations on Leadership/Top Management, Employee Relations and Process Management in Examining the Readiness of SMEs to Implement Lean Initiatives. International Journal of Management, Finance and Accounting, 5 (1). pp. 85-110. ISSN 2735-1009

Yeo, Sook Fern and Chelvarayan, Anushia and Cheah, Chew Sze and Ng, Suet Mei and Shafee, Nur Baiti (2020) Brand Loyalty on Sports Shoes: A Study of Nike. International Journal of Accounting, Finance and Business, 5 (30). pp. 42-51. ISSN 0128-1844

Yeo, Sook Fern and Lim, Kah Boon and Leong, Yia Jin and Tan, Cheng Ling and Leong, Yoke Chu Irene (2020) Effects of Social Media Advertising on Consumers' Online Purchase Intentions. Global Business and Management Research: An International Journal, 12 (2). pp. 1-14. ISSN 1947-5667

Yeo, Sook Fern and Tan, Cheng Ling and Choo, Poh Wai (2019) Customer experience quality scorecard of heritage hotels in UNESCO world heritage cities. The European Proceedings of Social & Behavioural Sciences. pp. 111-112. ISSN 2357-1330

Yeo, Sook Fern and Tan, Cheng Ling and Goh, Mei Ling and Toh, Heng Yet (2019) Impact of Celebrity Endorsements on Brand Loyalty in Sports Products. International Journal of Engineering and Advanced Technology, 8 (6S3). pp. 473-478. ISSN 2249-8958

Yeo, Sook Fern and Tan, Cheng Ling and Leong, Irene Yoke Chu and Palmucci, Dario Natale and Then, Yu Jian (2023) Supplements purchase intention: young consumer's perspective. British Food Journal, 125 (7). ISSN 0007-070X

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khoo, Yong Hwi (2020) Product Packaging: Impact on Customers’ Purchase Intention. International Journal of Business and Society, 21 (2). pp. 857-864. ISSN 1511-6670

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Wan, Jia Hui (2020) To Buy or Not to Buy: Factors that Influence Consumers' online purchase intention towards online groceries. Management and Accounting Review (MAR), 19 (3). pp. 1-24. ISSN 2600-7975

Yeow, Jian Ai and Ng, Poh Kiat and Ng, Yu Jin and Tai, Hen Toong and Cheah, Chew Sze and Lee, Jia Yee (2024) Streaming to Success: Amplifying Purchase Intentions Among Malaysian Consumers. International Journal of Economics and Management, 18 (1). pp. 103-112. ISSN 1823-836X

Yeow, Steven Ho Chiang and Chin, Susan Tee Suan and Yeow, Jian Ai and Tan, Khong Sin (2013) Consumer purchase intentions and honey related products. Journal of Marketing Research & Case Studies, 2013. pp. 332-345. ISSN 2165-7009

Yu, Cheng Zhen and Chan, Tak Jie and Zolkepli, Izzal Asnira (2023) Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WOM. International Journal of Data and Network Science, 7 (1). pp. 251-264. ISSN 2561-8148, 2561-8156

Book Section

Lim, Ying San and Rubiyanti, Nurafni and Ng, Tuan Hock and Widodo, Arry and Lim, Ying Zhee and Silvianita, Anita (2024) Social Media Marketing for Micro-enterprises in Malaysia: Branding for the Future? In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 567-577. ISBN 978-3-031-48772-9, 978-3-031-48770-5

Malarvizhi, Chinnasamy Agamudai Nambi and Manzoor, Shamima Raihan and Mahdee, Junainah and Al Mahmud, Abdullah (2017) The Impact of Marketing Strategies Upon Students’ Overseas University Enrolment Decisions. In: Sustainable Economic Growth, Education Excellence, and Innovation Management through Vision 2020. IBIMA Conference . IBIMA Publishing, pp. 3000-3003. ISBN 978-0-9860419-7-6

Othman, Imran Hazimin and Bidin, Azman and Hussain, Hanafizan (2013) Facebook marketing strategy for small business in Malaysia. In: 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, pp. 236-241. ISBN 978-0-7695-5133-3

Singh, Surendev and Tan, Booi Chen and Khan, Nasreen (2017) Driving Green Practice Adoption in Restaurant Sector: Restaurant Operator's Perspectives. In: Proceedings of the 5th International Conference on Innovation and Entrepreneurship (ICIE 2017). Academic Conferences and Publishing International Limited, pp. 219-226. ISBN E-Book ISBN: 978-1-911218-32-6 E-Book ISSN: 2049-6842 Book version ISBN: 978-1-911218-33-3 Book Version ISSN: 2049-6834

Conference or Workshop Item

Albelbeisi, Mohammed S. M. and Norhashim, Mariati and Ojo, Adedapo Oluwaseyi (2022) Competition In Ride-Hailing Industry. In: Postgraduate Social Science Colloquium 2022, 1-2 June 2022, Online.

Cheng, Heng Loon and Khan @ Thandar Oo, Nasreen and Mohamad, Osman (2021) Consumer Touchpoints and Mall images on Consumer Experience: Moderating roles of Hedonic and Utilitarian Shopping Motivations. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Chong, Phooi Kwan and Tan, Siow Kian and Tan, Booi Chen (2021) An Enhanced Sense of Place Framework. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Goh, Mei Ling and Tan, Seng Huat and Tan, Vee Dick (2023) How Flow Experience and Advertising Value Influence Purchase Intention towards the Mobile Advertisement? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi (2022) Modelling The Marketing Skills Among Financial Advisors in Insurance Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Hassan, Farzana Ferdouse and Al Mamun, Abdullah Sarwar and Khan, Nasreen (2022) Assessing the Impact of "Autonomous" and "Controlled" Motivation on the Intention to Start Own Businesses. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy and Ooi, San Khaw (2020) Cultivating Traditional Malaysian Handicraft Market Demand through Social Media Technology. In: IEEE Region 10 Humanitarian Technology Conference (R10 HTC 2020), 01-12-2020, Online, Kuching, Malaysia.

Hew, William Wee Lim and Cheng, Ling Tan and Sook, Fern Yeo (2020) Determinants to homeownership and/ or leasing intentions: A review and proposed framework. In: 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, 07-10-2020, Virtual, Penang, Malaysia.

Ho, Sew Tiep and Goh, Mei Ling and Liew, Pei Pei (2023) Factors Influencing Customers Loyalty Towards Online Food Delivery Applications in Klang Valley, Malaysia. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Ibrahim, Mohamed Haniff and Logeswaran, Aravindan Kalisri and Mohamad, Osman (2021) Service Culture on Employee Attitude towards Internal Service Quality in Telekom Malaysia Berhad. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Koh, Siew Khew and Chin, Ching Herny and Tan, Yi Fei and Ng, Tan Ching (2021) An alternative approach in finding the stationary queue length distribution of a queueing system with negative customers. In: The 16th IMT-GT International Conference on Mathematics, Statistics and their Applications (ICMSA 2020), 23-24 Nov 2020, Online, Selangor, Malaysia.

Kuppusamy, Jayanty and Angusamy, Ajitha and Balakrishnan, Kavitha and Teo, Kai Ting (2020) An Empirical Study on Factors influencing Apparel Brand Loyalty among Malaysian Women. In: 36th IBIMA Conference, 04-11-2020, Spain, Granada, Spain.

Lam, JMS and Ling, Suan Choo (2020) Co-creation of experience value from the user-generated contents. In: The Proceedings of Tourism, Hospitality and Events International Conference (THE INC), 10th-11th June 2020, Leeuwarden, The Netherlands, 10.06.2020, NHL Stenden University of Applied Sciences, Leeuwarden, The Netherlands (online conference).

Liang, Zhi Xin and Lai, Kim Piew and Nathan, Robert Jeyakumar (2022) Service Experiences and Students' Citizenship Behaviour: The Role of Lecturer-Student Relationship. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Chong, Lee Lee (2019) Mobile Advertising: An Insight of Consumers' Attitude. In: Mobile Advertising: An Insight of Consumers' Attitude, 2018. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Yan, Choong Ho (2019) Consumer Loyalty in the Food Truck Industry. In: Consumer Loyalty in the Food Truck Industry, 2018. (Unpublished)

Lim, Ying San and Yeo, Sook Fern and Ng, Tuan Hock and Mohamad, Wan Normila (2022) Brand Engagement In S-commerce: A Study of Malaysia Customers. In: 2022 International Conference on Digital Transformation and Intelligence, ICDI 2022, 1-2 Dec. 2022, Sarawak, Malaysia.

Mohamed, Tajul Arriffin and Abu Hasan, Zuha Rosufila and Ismail, Shahnaz and Abu Hasan, Nadia (2019) The Effectiveness of Online Relationship Marketing: Incorporating the Conservation- Donor Relationship Perspective. In: 5th Postgraduate Seminar in Accounting, Business and Finance, 13 June 2019, Universiti Malaysia Terengganu, Kuala Terengganu, Malaysia.

Mustafa, Nurulhuda and Lew, Sook Ling and Abdul Razak, Siti Fatimah (2019) A Proposed Cloud Based Solution for Customer Satisfaction in Telecommunication Industry. In: 2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS), 2-3 Dec 2019, Johor, Johor Baru, Malaysia.

Pang, Suk Min and Tan, Booi Chen and Lau, Teck Chai (2021) Organic Food and Purchase Intention: Integration of Theory of Planned Behaviour and Protection Motivation Theory. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Rubiyanti, Nurafni and Lim, Ying San and Widodo, Arry and Lim, Ying Zhee and Silvianita, Anita and Ng, Tuan Hock and Purnama, Anton and Arafah, Burhanuddin (2023) Bibliometric analysis of honeycomb model: research trend in social media marketing. In: : International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE 2023), 2023, Istanbul, Turkey.

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.

Subramaniam, Suganthi and Dorasamy, Magiswary and Malarvizhi, Chinnasamy Agamudai Nambi (2024) Assessing the impact of digital transformation on individual performance in the public sector: Insights from practitioners. In: MULTIMEDIA UNIVERSITY ENGINEERING CONFERENCE 2023 (MECON2023), 26–28 July 2023, Virtual Conference.

Tan, Kong Hun and Tan, Booi Chen and Tan, Olivia Swee Leng (2021) Ethical Perspectives of Pharmaceutical Marketing in Malaysia. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Teo, Siew Chein and Oh, Tick Hui and Chan, Jie Lee (2019) Factors Affecting Impulsive Buying Behaviour- Evidence from Malaysia. In: 6th International Conference on Science and Social Research (CSSR2019), 4-5 Dec 2019, Parkroyal Penang Resort, Pulau Pinang, Malaysia, Pulau Pinang, Malaysia.

Ting, Choo Yee and Ho, Chiung Ching and Yee, Hui Jia (2018) Optimal geospatial features for sales analytics. In: AIP Conference Proceedings 2016, 2016.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Teo, En Yu and Liew, Tze Wei (2023) Social Media Influencer Marketing: A Game-Changer for Consumer Mobile Buying Decisions. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Yong, Annie Ing Ing and Tan, Siow Kian and Tan, Booi Chen (2022) Factors Influencing Purchase Intention Among Online Users to Buy Tourism Services in Malaysia. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Book

Khong, Dennis W K (2021) Rents: How Marketing Causes Inequality by Gerrit De Geest. MMU Press, pp. 83-86. ISBN 978-1-7325112-0-0.

Thesis

Ismail, Hishamuddin (2001) A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry. Masters thesis, Multimedia University.

Ismail, Hishamuddin (2007) Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry. PhD thesis, Multimedia University.

Sankaran, Muthulakshmi (2003) Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry. Masters thesis, Multimedia University.

-, Dilruba (2007) Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia. Masters thesis, Multimedia University.

Ab Rahman, Rubiayah (2011) Branding Through Eco-Friendly Packaging Design For Farm Supply. Masters thesis, Multimedia University.

Abd Karim, Siti Munerah (2018) Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products. PhD thesis, Multimedia University.

Abedyan, Ehsan (2011) Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs). Masters thesis, Multimedia University.

Abubakr, Khalid Ibrahim (2016) The Impact Of Social Media Towards Green Purchase Intention Among Generation Y. Masters thesis, Multimedia University.

Ahmad, Md. Hisamudin (2014) The impact of consumer learning on purchase intention of online air ticket: Multi-group analysis. Masters thesis, Multimedia University.

Ahmad Abdel Fattah, Fadi Abdel Muniem (2016) Consumers’ Loyalty on Healthcare Insurance Products: Service Quality and Consumer Satisfaction Embedded Model. PhD thesis, Multimedia University.

Ahmad Naji Bin Mohd Nawi, (2009) Local Authorities in Klang Valley - A Study on the Effectiveness of Service Delivery to Improve Public Satisfaction. Masters thesis, Multimedia University.

Ahmadi, Elaheh (2012) Contribution of Experiental Marketing to Brand Loyalty. Masters thesis, Multimedia University.

Ahmed, Mohammed Shafiq (2005) A Case Study On TESCO Corporation : RFID. Masters thesis, Multimedia University.

Ajham Al-Shahri, Amal Ahmed (2005) Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL). Masters thesis, Multimedia University.

Ali Andabawa, Aisha (2017) Factors Influencing Intention to Purchase Organic Dairy Products. Masters thesis, Multimedia University.

Allahverdi, Shahryar (2011) Relationship Between Online Service Quality And Customer Satisfaction Among Online Banking Users In Malaysia. Masters thesis, University of Multimedia.

Baghebany, Alireza (2010) Impulse Buying On Green Products An Approach To Enhance Product Competitiveness. Masters thesis, University of Multimedia.

Bartaripour, Mohammad Mehdi (2011) Augmented Reality And Effective Delivery Of Advertisement Message. Masters thesis, Multimedia University.

Behravan, Navid (2012) Effectiveness of Online Social Networks on Customer Retention Via Implementing CRM. Masters thesis, Multimedia University.

Bin, Wu (2005) A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia. Masters thesis, Multimedia University.

Borojeni, Hamid Ranjbari (2012) Pareto Solution For Customer Satisfaction Using Evolutionary Techniques. Masters thesis, Multimedia University.

Cheam, Yean Joo (2008) An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd. Masters thesis, Multimedia University.

Cheong, Eva Wai Ling (2008) Brand Awareness Of Private Tertiary Education Institutions. Masters thesis, Multimedia University.

Cheong, Zhen Fui (2017) Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia. Masters thesis, Multimedia University.

Chong, Lydia Li Ting (2006) Brand Loyalty : Study On Malaysian Female Perspective. Masters thesis, Multimedia University.

Chong, Wei Choong (2007) Brand Equity Awareness In Franchise Networks. Masters thesis, Multimedia University.

Dolati, Somayeh (2011) Customer Satisfaction Of Luxury Hotels In Kish Island, Iran. Masters thesis, University of Multimedia.

Feddad, Yasser (2011) A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands. Masters thesis, Multimedia University.

Gan, Li Yin (2021) Antecedents of Robo-Advisor's Adoption in Malaysia. Masters thesis, Multimedia University.

Ghahary Rad, Faeze Sadat (2012) Development of a Web-Based Customer Relationship Management System Using Web 3.0 Technology. Masters thesis, Multimedia University.

Ghahfarokhi, Akbar Dehghani (2007) The Impact Of CRM On Customer Retention In Malaysia. Masters thesis, Multimedia University.

Ghandchi, Marjan Saradar (2009) Modelling A Customer And After Sales Services And Implementing This Model In Irarian Company. Masters thesis, Multimedia University.

Ghasemi, Amirhossein (2015) Impact of sponsoring a football team on brand image of Tolue Company. Masters thesis, Multimedia University.

Ging, Yong Chung (2004) The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment. Masters thesis, Multimedia University.

Goh, Shi Ruey (2016) User acceptance of Near Field Communication technology in mobile payment. Masters thesis, Multimedia University.

Gohain, Kastury (2019) Service Quality, Patient Satisfactions And Loyalty In Public Healthcare. PhD thesis, Multimedia University.

Goon, Tuck Choy (2005) A Framework for Knowledge-Driven Customer Relationship Management. Masters thesis, Multimedia University.

Goon , Tuck Choy (2005) Framework For Knowledge-Driven Customer Relationship Management. Masters thesis, Multimedia University.

Gorji, Fatemeh Rahimi (2008) Case Study Of Mindvalley Labs Sdn Bhd. Masters thesis, Multimedia University.

Hao, Wang (2008) Case Study Of Logistics And Supply Chain : Ato Fina (Guangzhou) Chemicals Co., Ltd. Masters thesis, University of Multimedia.

Hassan, Hasliza (2014) Corporate brand extension value and the mediating effect of experience and brand personality. PhD thesis, Multimedia University.

Ho, Jessica Sze Yin (2016) Antecedents And Consequences Of Relationship Marketing For Internet Banking: A Malaysian Gen-Y Perspective. PhD thesis, Multimedia University.

Hor, Woon Yaw (2015) Factors Affecting Hybrid Car Purchase Intention in Malaysia. Masters thesis, Multimedia University.

Indrawati, Sambas (2012) Behavioural intention to use 3G mobile multimedia services in Indonesia. PhD thesis, Multimedia University.

Hishamuddin Ismail, (2001) A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry. Masters thesis, Multimedia University.

Jesbir Singh, Suneeta Kaur (2009) An Analysis Of Giant's Competitive Advantage In Singapore. Masters thesis, Multimedia University.

Kai, Seah Chong (2003) Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent. Masters thesis, University of Multimedia.

Kam Tai, Cindy Cheah (2009) A Study Of Brand Loyalty In The Fast Food Industry In Malaysia. Masters thesis, Multimedia University.

Karuppiah, Nermala (2000) Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model. Masters thesis, Multimedia University.

Kashani Nejad, Soroush (2011) Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran. Masters thesis, Multimedia University.

Khorsandi, Azadeh (2009) The Role Of CRM In Organization And Effect Of Training. Masters thesis, Multimedia University.

Kiwanuka,, Christopher Musenze (2005) Case Study Of Tesco Plc. Masters thesis, Multimedia University.

Lai, Kim Piew (2015) E-Servicescape Attributes and Their Effects to Online Brand Image. PhD thesis, Multimedia University.

Langroudi, Atefeh Charmchian (2012) Service quality in Malaysian Private Universities : Perspectives Of International Students. Masters thesis, Multimedia University.

Latha, Alagappan (2004) Controlling the Cost Through Target Costing. Masters thesis, Multimedia University.

Lean, Boon Peng (2009) Study of Brand Management at Public Bank Berhad. Masters thesis, Multimedia University.

Lee, Chai Har (2010) Key Determinants Of Online Repurchase Intentions In Malaysia. Masters thesis, University of Multimedia.

Lee, Pei Nie (2005) The Role Of Integrated Marketing Communication In Malaysian Insurance Industry. Masters thesis, Multimedia University.

Lee, Kian Guan (2014) Determinants of higher learning institutions' websites towards student satisfaction. Masters thesis, Multimedia University.

Lee, Yi Yong (2020) Effects of Mobile Instant Messaging Towards Malaysian Gen-Y Impulse Buying. Masters thesis, Multimedia University.

Leservs, Jevgenijs (2014) Selection criteria of international students in identifying Malaysia as a higher education destination. Masters thesis, Multimedia University.

Li, Y, Yi Qing (2008) Study Of The Transformation Of Shanghai Fangyun Guangang From Warehousing To Third Party Logistics. Masters thesis, Multimedia University.

Lim, Jenny Marisa Dao Siang (2008) Consumer Perceptions Towards Global Brands, A Malaysian Perspective. Masters thesis, Multimedia University.

Lim, Ying Sean (2009) Cross-Cultural Perspective In Consumer Behavior In Malaysia. Masters thesis, Multimedia University.

Lim, Zheng You (2019) Design And Development Of A Computer-Based Colour QR Code System. Masters thesis, Multimedia University.

Lina, Lina (2008) The Study Of Lecheng Phase III Marketing Strategy. Masters thesis, Multimedia University.

Loon, Mooi Phei (2011) Assessing The Success Factors For Enhancing Product Development. Masters thesis, University of Multimedia.

Lynn, Lim (2008) An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations. Masters thesis, Multimedia University.

M., Linggeswary (2007) Marketing Strategies Deploy By Malaysian Telecommunication Firms Specifically VOIP Sector. Masters thesis, Multimedia University.

M.Thiyagarajan, Thangarajah (2003) Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises. Masters thesis, Multimedia University.

Mahdavi, Falagh (2012) Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia. Masters thesis, Multimedia University.

Mahmood Tahir, Atif (2004) Children Development As Consumers In Pakistan : Market Study To Set Up One Stop Hyper Retail Facility For Children In Pakistan. Masters thesis, Multimedia University.

Masood, Akbar (2008) Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia. Masters thesis, Multimedia University.

Masoumi Mayni, Sadaf (2012) The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry. Masters thesis, Multimedia University.

Mazaherioun, Babak (2012) Determinants of Customer Satisfaction in Construction Industry. Masters thesis, Multimedia University.

Migin, Melissa Wendy (2007) Consumer Perception On Oil Commodity: Brand Image Of Shell. Masters thesis, University of Multimedia.

Ming, Zhou (2008) Study Of Beijing Li-Ning Sporting Equipment Ltd. Co. Marketing Strategy. Masters thesis, Multimedia University.

Minjoot, Michelle Anne (2017) A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers. Masters thesis, Multimedia University.

Mirzaei, Soodeh (2010) The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia. Masters thesis, Multimedia University.

Mohamad Tahier, Safuraa Liyana (2015) Factors Affecting Satisfaction and Loyalty among Customers of Local and Foreign Hypermarkets. Masters thesis, Multimedia University.

Mohd Nawi, Ahmad Naji (2009) Local Authorities In Klang Valley - A Study On The Effectiveness Of Service Delivery To Improve Public Satisfaction. Masters thesis, Multimedia University.

Mohd Radzidin, Amirah (2012) The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia. Masters thesis, Multimedia University.

Mohseni, Shahriar (2013) Factors affecting customers’ purchase intention from tourism websites. PhD thesis, Multimedia University.

Mohtasebi, Amirhossein (2009) Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises. Masters thesis, Multimedia University.

Mohtasebi, Amirhossein (2009) Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises. Masters thesis, Multimedia University.

Mok, Meng Hua (2008) A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia. Masters thesis, Multimedia University.

Mosaheb, Muhammad Yaaseen Djameel (2009) A Case Study Of Culture On Global Marketing Strategies Among Asian Countries. Masters thesis, Multimedia University.

Musoke Adrian, Muyinda (2009) Case Study On The Marketing Strategy Of NCR Corporation. Masters thesis, Multimedia University.

Muthu, Kalanithi (2009) A Case Study On Nilai University College (NUC). Masters thesis, Multimedia University.

Nagalingam, Sivarajah (2007) A Comparative Study Of Student Satisfaction Between Government And Private Funded Universities In Klang Valley, Malaysia. Masters thesis, Multimedia University.

Nan, Wang (2008) UFIDA Software (China) Co. Ltd.-- A Case Study Of Serial Adjustments For A New Marketing Strategy. Masters thesis, University of Multimedia.

Narayanan, Satya (2004) Determinants Of Customer Satisfaction. Masters thesis, Multimedia University.

Navabakhsh, Aminallah (2008) A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry. Masters thesis, Multimedia University.

Nik Ahmad, Nik Faizal (2007) Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding". Masters thesis, Multimedia University.

Nourizadeh, Amin (2009) The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia. Masters thesis, Multimedia University.

Ong, Yuen Onn (2008) A Study On Network Marketing: Malaysian Perspective. Masters thesis, Multimedia University.

Ong, Derek Lai Teik (2014) Needs analysis of fitness members and bundling for profile segmentation of the fitness industry. PhD thesis, Multimedia University.

Oo, Bryant Yong Siang (2009) Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia. Masters thesis, Multimedia University.

Othman, Charraz (2014) Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food. Masters thesis, Multimedia University.

Othman, Hazira (2017) Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention. Masters thesis, Multimedia University.

Peng, Lean Boon (2009) A Study Of Brand Management At Public Bank Berhad. Masters thesis, Multimedia University.

Phang, Sin Mun (2008) A Case Study Of Digi's Branding Success. Masters thesis, Multimedia University.

Pratap Singh, Tarun (2012) Role of Service Quality On Customer Satisfaction In Air Asia. Masters thesis, Multimedia University.

Raslan, Umi Kalsoom (2005) The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy. Masters thesis, Multimedia University.

Razavi Rahmani, Seyed Hamed (2011) The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry. Masters thesis, Multimedia University.

Reham Saood, Aljohani (2017) Asymmetric Effects of Brand Confusion. Masters thesis, Multimedia University.

Rezvani, Nasim Sadat (2012) The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students. Masters thesis, Multimedia University.

Salehi, Abuzar (2008) Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia. Masters thesis, Multimedia University.

Sankaran, Muthulakshmi (2003) Impact of Information Communication Technology on Customer Satisfaction in Airline Industry. Masters thesis, Multimedia University.

Seow, Yuan Shyong (2008) The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective. Masters thesis, Multimedia University.

Seyed Danesh, Mir Mohammad (2011) Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques. Masters thesis, University of Multimedia.

Seyed Ghorban, Zahra (2011) Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia. Masters thesis, University of Multimedia.

Sheau Zing, Jessica Ho (2010) Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley. Masters thesis, Multimedia University.

Sheikh Kazemi, Mani (2012) Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia. Masters thesis, Multimedia University.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study On Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

Shojaeddin, Arash (2009) An Investigation Of The Non-Metallic Mineral Industry In Companies Admitted Into Tehran Exchange Market By Using Financial Ratios. Masters thesis, Multimedia University.

Singh, Hargharan (2007) Case Study Of Consumer Broadband Product Launch For Maxis. Masters thesis, University of Multimedia.

Somnuan, Jiranan (2005) Case Study Of Wal-Mart. Masters thesis, Multimedia University.

Syed Kamaruzaman, Sharifah Nurul Aida (2017) Modelling Customer Loyalty Among Mobile Telecommunication Users. Masters thesis, Multimedia University.

Taher, Parisa (2007) The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System. Masters thesis, Multimedia University.

Tan, Booi Chen (2014) Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector. PhD thesis, Multimedia University.

Tan, Teck Ming (2012) An empirical study on brand equity in Malaysian fast food industry. Masters thesis, Multimedia University.

Tang, Mei Yu (2005) A Competitive Study Of Car Sales In Business And E-Business. Masters thesis, Multimedia University.

Teh, Ya Yee (2008) Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions. Masters thesis, Multimedia University.

Teimouri, Fatemeh (2012) Evaluation of Website Efficiency on Internet Marketing and Advertisement in Iranian Companies. Masters thesis, Multimedia University.

Teo, Kok Boon (2007) Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective. Masters thesis, Multimedia University.

Teo, Mei Ling (2007) Online Retailing: A Case Study Of Amazon.com. Masters thesis, Multimedia University.

Teo, Geok Cheng (2017) Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment. Masters thesis, Multimedia University.

Thangarajah@M.Thiyagarajan, (2003) A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises. Masters thesis, Multimedia University.

Ting, Chen Zhao (2008) How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic. Masters thesis, University of Multimedia.

Verdipoor, Mojtaba (2012) Factors Affecting Customer Loyalty in Hypermarket Industry. Masters thesis, Multimedia University.

Wei, Seow Heng (2009) The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective. Masters thesis, Multimedia University.

Wong, Yee Kuai (2010) A Study of Student' Satisfaction with Programme and Service quality. Masters thesis, Multimedia University.

Xu, Qing Wei (2005) Case Study : The Marketing Strategy For China UNICOM. Masters thesis, Multimedia University.

Ya, Cui (2007) A Case Study On Carrefour China. Masters thesis, Multimedia University.

Yao, Shu Ping (2005) Case Analysis Of Wal-Mart Stores In China. Masters thesis, Multimedia University.

Yazdanifard, Rashad (2012) Developing an internet marketing mix matrix using Product Life Cycle (PLC) and customer maturity. PhD thesis, Multimedia University.

Yeoh, Bee Bee (2005) Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective. Masters thesis, Multimedia University.

Yong, Swee Ling (2008) User Acceptance Of Online Auction Among Malaysians. Masters thesis, Multimedia University.

Yu, Fang (2008) E-House Marketing. Masters thesis, Multimedia University.

Zabihi, Eman (2008) The Factors Influencing Pricing Strategy For Universities. Masters thesis, Multimedia University.

Zadeh, Ali Zeinolabedin (2009) Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View. Masters thesis, Multimedia University.

Zafar, Mohammad Afnan (2007) CRM Strategies In MSC Status Companies. Masters thesis, Multimedia University.

Zaharuddin, Mohd Dzulkaedah (2004) The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad. Masters thesis, Multimedia University.

Zahedian, Nima (2012) Passengers' Perceptions Towards Low Cost Carriers In Malaysia. Masters thesis, Multimedia University.

Zahidi, Zaihasriah (2016) Influence Of User Experience On User Satisfaction For Cultural Heritage Websites. PhD thesis, Multimedia University.

Zhao, Chong Xiao (2007) ICT Impact On Large Retail Business: A Study On Hua Lian Supermarket. Masters thesis, Multimedia University.

Zidan Abdulla, Zidan Alag (2016) Marketing practices of small and medium enterprises in micro finance industry. Masters thesis, Multimedia University.