Citation

Liang, Zhi Xin and Lai, Kim Piew and Nathan, Robert Jeyakumar (2022) Service Experiences and Students' Citizenship Behaviour: The Role of Lecturer-Student Relationship. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Text Liang Zhi Xin_FOB.pdf - Submitted Version Restricted to Registered users only Download (314kB)

Abstract

Purpose of the study • To explore the underlying students' service experiences dimensions in the online services in Malaysian private HEIs • To examine the influences of online service experiences dimensions on students’ positive attitude toward the institution. • To examine the influences of students' attitude on citizenship behaviour

Item Type:	Conference or Workshop Item (Poster)
Uncontrolled Keywords:	Customer services
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	23 Dec 2022 06:37
Last Modified:	23 Dec 2022 06:37
URII:	http://shdl.mmu.edu.my/id/eprint/10984

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