Citation

Chan, Man Seong and Tan, Chi Hau and Law, Kyra Ley Sy and Chim, Weng Kong and Chan, Ling Meng (2026) Environmental consciousness, perceived health benefits, and social media marketing in Malaysians’ plant-based product purchase intentions: an integrated SOR–TRA model. Cogent Business & Management, 13 (1). ISSN 2331-1975

Text Environmental consciousness, perceived health benefits, and social media marketing in Malaysians’ pl.pdf - Published Version Restricted to Repository staff only Download (1MB)

Abstract

Plant-based products are becoming an integral part of sustainable human diet choices owing to environmental deterioration and health concerns. Drawing on the Stimulus-Organism-Response and Theory of Reasoned Action frameworks, this study examines the associations between environmental consciousness, perceived health benefits, social media marketing and Malaysian consumers’ purchase intentions on plant-based products, with attitude serving as a mediating role. A total of 337 responses were collected from a sample of consumers in Klang Valley, Malaysia, using the purposive sampling method. All proposed hypotheses were assessed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings demonstrate a positive association between environmental consciousness, perceived health benefits, and social media marketing with attitudes toward plant-based products. Additionally, the findings confirm that attitudes toward plant-based products are positively associated with purchase intention. Notably, consumer attitudes were identified as having a critical mediating role in translating these factors into purchase intentions. This study offers several theoretical and practical implications for researchers, practitioners, and policymakers aimed at fostering the adoption of plant-based products and supporting sustainable consumption.

Item Type:	Article
Uncontrolled Keywords:	Media Marketing, attitudes
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	02 Oct 2026 04:07
Last Modified:	02 Oct 2026 04:07
URII:	http://shdl.mmu.edu.my/id/eprint/16832

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