Citation

Teh, Ya Yee (2008) Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions. Masters thesis, Multimedia University.

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Abstract

This researched focused on public listed companies in Malaysia, to investigate their marketing manager's perceived impact of the Internet towards the company marketing function.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	19 Aug 2010 04:14
Last Modified:	19 Aug 2010 04:14
URII:	http://shdl.mmu.edu.my/id/eprint/1261

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