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Book Section

Jayasingh, Sudarsan and Eze, Uchenna Cyril (2009) Exploring the factors affecting the acceptance of mobile coupons in Malaysia. In: 2009 Eighth International Conference on Mobile Business. IEEE, pp. 329-334. ISBN 978-0-7695-3691-0

Mohamad Tahier, Safuraa Liyana and Plamel Nathan, Robert Jeyakumar and Ismail, Hishamuddin and Balakrishnan, Kavitha (2013) Competitiveness of local and foreign hypermarkets in Malaysia: A case study in Melaka. In: Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 491-500. ISBN 978-0-9821489-9-0

Othman, Imran Hazimin and Bidin, Azman and Hussain, Hanafizan (2013) Facebook marketing strategy for small business in Malaysia. In: 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, pp. 236-241. ISBN 978-0-7695-5133-3

Tee, Susan Suan Chin and Raman, Kavitha and Jian, Ai Yeow and Eze, Uchenna Cyril (2013) The influence of emotional intelligence and spiritual intelligence in engineering entrepreneurial creativity and innovation. In: 2013 IEEE 5th Conference on Engineering Education (ICEED). IEEE, pp. 109-113. ISBN 978-1-4799-2333-5

Conference or Workshop Item

Al Mamun, Abdullah Sarwar and Thambiah, Seethaletchumy and Haque, Ahasanul (2016) Factors influencing customer satisfaction towards E-shopping in Malaysia. In: 27th International Business Information Management Association (IBIMA), At Milan, Italy.

Jayashree, Sreenivasan and Malarvizhi, Chinnasamy Agamudai Nambi and Hassan Reza, Mohammad Nurul (2020) The Impact of The Determinants of Fourth Industrial Revolution on Competitive Advantage and Sustainability – A Study for Malaysian SMEs. In: 4th ASIA International Multidisciplinary Conference (AIMC-2020), 17 April 2020, Johor Bharu, Malaysia.

Thesis

Abdul Razak, Mohd Rizal (2013) Mobile internet service quality and mobile commerce adoption intention in Malaysia. PhD thesis, Multimedia University.

Abedyan, Ehsan (2011) Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs). Masters thesis, Multimedia University.

Adam, Mohd Nazri Khan (2009) The Critical Success Factors of Enterprise Resource Planning (ERP) Implementation: Malaysian and American Experiences. PhD thesis, Multimedia University.

Adenan, Adelina (2010) Issues and Challenges In the Business Strategy of Hai-O Enterprise Berhad - A Case Study. Masters thesis, Multimedia University.

Adrian, Muyinda Musoke (2009) Case Study On The Marketing Strategy Of NCR Corporation. Masters thesis, Multimedia University.

Al-Kendi, Khaled Ahmed (2012) Determining The Service Quality Framework For Halal Food Industry. Masters thesis, Multimedia University.

Amirinejad, Mehdi (2012) Online Consumer's Acceptance Of Social Networking Sites As Shopping Guides. Masters thesis, Multimedia University.

Atoo, Brenda (2015) Impact of social media on consumer online purchase intention. Masters thesis, Multimedia University.

Bahamdoon, Rehab Omar (2013) Factors influencing online purchase intention from Saudi Arabia websites. Masters thesis, Multimedia University.

Bartaripour, Mohammad Mehdi (2011) Augmented Reality And Effective Delivery Of Advertisement Message. Masters thesis, Multimedia University.

Bekheir Nia, Neginsadat (2013) The effect of advertising on customer loyalty: A study in Malaysian apparel industries. Masters thesis, Multimedia University.

Chee Mei, Heong (2010) Case Study Of Top Glove Corporation Berhad. Masters thesis, University of Multimedia.

Chin, Elaine Foong Foong (2014) The moderating effect of leadership behaviour and teamwork relationship on effective retention management in Alstom. Masters thesis, Multimedia University.

Chong, Piek Shyan (2014) Job stress, work life balance and job satisfaction among entrepreneurs. Masters thesis, Multimedia University.

Fei, Liu Shao (2008) Case Studies - Kehua Trade Co., LTD - Study On The Development Strategy Of Medium And Small-Sized Foreign Trade Enterprises. Masters thesis, University of Multimedia .

Ghasemi, Amirhossein (2015) Impact of sponsoring a football team on brand image of Tolue Company. Masters thesis, Multimedia University.

Hadiwidjaja, Meilany (2009) Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket. Masters thesis, Multimedia University.

Hessam, Keshtdar (2013) Role of emotional features in web-based Customer Relationship Management (CRM) towards customer satisfaction in Malaysia. Masters thesis, Multimedia University.

Javasgi, Saeed (2009) Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies. Masters thesis, Multimedia University.

Kannan, Rathimala (2012) Characterisation of e-commerce website structures using webometrics and social network analysis methods. PhD thesis, Multimedia University.

Kouhestani, Morteza Sadegh (2011) Factors Influencing CEO Turnover : Evidence From Malaysian Corporations. Masters thesis, Multimedia University.

Kuppusamy, Jayanty (2013) A study on motivation, competencies and barriers to exporting in manufacturing firms in Malaysia. PhD thesis, Multimedia University.

Lee, Su Pei (2008) Hiring Practices Of MBA Graduates Among Multinational Companies In Malaysia. Masters thesis, Multimedia University.

Mahdavi, Falagh (2012) Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia. Masters thesis, Multimedia University.

Manafi, Mahmoud (2014) Relationship between human resources management practices, transformational leadership, and knowledge sharing on innovation in Iranian electronic industry. PhD thesis, Multimedia University.

Mohamad Jowsey, Mohammad Hafeez (2014) The determinants of nostalgia sentiment sensitivity in nostalgic driven advertising. Masters thesis, Multimedia University.

Mohamed, Zulkifflee (2011) The effects of audit committee and internal audit attributes on internal audit quality and audit fees. PhD thesis, Multimedia University.

Mohd Noor, Mohd Nazri (2013) Malaysian consumers’ attitude towards mobile advertising and its impact on purchase intention. PhD thesis, Multimedia University.

Mohd Radzidin, Amirah (2012) The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia. Masters thesis, Multimedia University.

Mohseni, Shahriar (2013) Factors affecting customers’ purchase intention from tourism websites. PhD thesis, Multimedia University.

Muhayiddin, Mohd Nazri (2013) Consumer intention to use electronic dinar payment system in Malaysia. PhD thesis, Multimedia University.

Ooi, Lay Ping (2014) Factors influencing purchase intention towards organic food. Masters thesis, Multimedia University.

Payam, Gohari (2013) The relationship between rewards and employee performance. Masters thesis, Multimedia University.

Perumal, Velu (2012) User preferences for seating objects in a Malaysian public park. Masters thesis, Multimedia University.

Radfar, Behrouz (2012) Factors Influencing Employess' Satisfaction With Their Performance Appraisal In Iron And Steel Industry. Masters thesis, Multimedia University.

Raphael M., Mutiso (2009) Role Of Marketing Manager In Bridging The Gap In Contractual Agency-Client Relationship With Special Reference To Advertising In Malaysia. Masters thesis, Multimedia University.

Sardarabadi, Sahar Yavari (2012) Factors Influencing Young Employee's Retention In Malaysian Companies. Masters thesis, Multimedia University.

Sarkhosh, Shima (2013) Evaluating brand equity of home appliance brands in Tehran (A perspective on local and international brands). Masters thesis, Multimedia University.

Shaghaghi, Sepideh (2009) The Impact Of Preferential Trade Agreement Between Iran And Malaysia. Masters thesis, Multimedia University.

Shaghaghi, Sepideh (2009) The Impact Of Preferential Trade Agreement Between Iran And Malaysia. Masters thesis, Multimedia University.

Shahbazi, Daryoush (2012) Business Ethics And Its Impact On Sustainable Competitive Advantage (SCA) In Malaysia Cosmetics Industry. Masters thesis, Multimedia University.

Shamsollahi, Armin (2013) Factors influencing on purchasing behaviour of organic foods. Masters thesis, Multimedia University.

Shanmugavel, Sinnadurai (2013) Consumers attitude towards online grocery shopping. Masters thesis, Multimedia University.

Soodeh, Asgharian (2013) Role of culture in enhancing e-commerce in Malaysia. Masters thesis, Multimedia University.

Suhaifi, Syazani (2013) Resource independent marker based augmented reality using quick response code. Masters thesis, Multimedia University.

Tan, Bee Kuan (2013) Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel. Masters thesis, Multimedia University.

Tan, Hai Khoon (2010) Critical Examination on Malaysian Companies Consecutive Share Buy - Back Program. Masters thesis, Multimedia University.

Tan, Pek Hong (2013) Factors influencing the consumers purchase intention of Japanese automobile in Malaysia. Masters thesis, Multimedia University.

Tan, Su In (2005) Agilent Technologies, Inc: The Winning Strategies As A Technology Leader. Masters thesis, Multimedia University.

Thangavelu, Suresh (2012) Malaysian Consumers' Perceptions And Acceptance Of Processed Food In Malaysia. Masters thesis, Multimedia University.

Wei, Ming Min (2008) International Marketing Strategy Of Chinese Tea Industry. Masters thesis, Multimedia University.

Wu, Wan Teng (2001) Case the diversification strategy of Sime Darby: Should Sime Darby diversify into the power sector? Masters thesis, Multimedia University.

Yuen, Yee Soon (2015) Moderating effects of corruption on auditors’ reputation and company performance in Asia Pacific countries. Masters thesis, Multimedia University.

Zaribaf, Ehsan (2009) Effects Of Word Of Mouth On Iran's Photography Industry. Masters thesis, Multimedia University.