Citation

Shanmugavel, Sinnadurai (2013) A Case Study Consumers' Attitude Towards Online Grocery Shopping. Masters thesis, Multimedia University.

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Abstract

This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what are the factors influencing the local consumers' attitude and behavioral intention.As online consumers' play dual role as a consumer and user of information technology while purchasing groceries online, thus Technology acceptance model (TAM) have been employed to provide theoretical foundation for this study. Technology acceptance model (TAM) is one of the widely used models to conduct research on issues related to information technologies.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.33 S56 2013
Uncontrolled Keywords:	Consumer behaviour--Malaysia
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	25 Jun 2013 06:59
Last Modified:	24 Sep 2026 08:01
URII:	http://shdl.mmu.edu.my/id/eprint/3866

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