Role of culture in enhancing e-commerce in Malaysia


Soodeh, Asgharian (2013) Role of culture in enhancing e-commerce in Malaysia. Masters thesis, Multimedia University.

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As a result of the information revolution phenomenon and the development of information technology, ways of doing things has had drastic changes leading to “Electronic Commerce” which is the offspring of such modern technologies. E-commerce has caused a significant evolution in commercial information exchange as well product and service exchange. The establishment and development of e-commerce has changed competition patterns, planning methods, market demands organizations’ identity, and rules and regulations. However, there are certain obstacles for the development and establishment of e-commerce; one of which is the problem of cultural differences.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 21 Aug 2013 05:34
Last Modified: 21 Aug 2013 05:34


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