Factors influencing on purchasing behaviour of organic foods


Shamsollahi, Armin (2013) Factors influencing on purchasing behaviour of organic foods. Masters thesis, Multimedia University.

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Organic food intention among consumers is a universal matter in the food industry. Consumers are considered a vital asset to organic food producers to reach the triumph in selling them and help to improve the personal health and environment. Until now, there are several factors that forbid consumers from purchasing organic products. This study intends to distinguish the items that can assist in changing these misunderstandings and improve the intention of consumers for it. In the second part, this study will mention the most significant factors that can influence more on changing consumers’ intention. In the last part, this research will provide some recommendations that can increases the positive relations.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 20 Jun 2013 01:59
Last Modified: 20 Jun 2013 01:59
URII: http://shdl.mmu.edu.my/id/eprint/3874


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