Article

Yeow, Jian Ai and Ng, Poh Kiat and Ng, Yu Jin and Tai, Hen Toong and Cheah, Chew Sze and Lee, Jia Yee (2024) Streaming to Success: Amplifying Purchase Intentions Among Malaysian Consumers. International Journal of Economics and Management, 18 (1). pp. 103-112. ISSN 1823-836X

Cheah, Chew Sze and Yeow, Jian Ai and Yeo, Sook Fern and Jomay, Yeap (2021) Entrepreneurial Intention Among the University Students: Personality Traits that Matter. International Journal of Entrepreneurship, Business and Creative Economy, 1 (1). pp. 1-12. ISSN 2775-3107

Yeo, Sook Fern and Chelvarayan, Anushia and Cheah, Chew Sze and Ng, Suet Mei and Shafee, Nur Baiti (2020) Brand Loyalty on Sports Shoes: A Study of Nike. International Journal of Accounting, Finance and Business, 5 (30). pp. 42-51. ISSN 0128-1844

Cheah, Chew Sze and Cheah, Yeh Ying and Yeo, Sook Fern and Atiqa, Nur Alia (2019) Cyberloafing among the Civil Servants: Evidence from Malaysia. International Journal of Innovative Technology and Exploring Engineering, 9 (2). pp. 821-825. ISSN 2278-3075

Lim, Ying San and Heng, Pui Chuan and Ng, Tuan Hock and Cheah, Chew Sze (2016) Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia. Asia Pacific Management Review, 21 (2). pp. 74-78. ISSN 1029-3132

Tan, Seng Huat and Yeo, Sook Fern and Goh, Mei Ling and Chong, Sin Woon and Cheah, Chew Sze (2014) Factors that influence green purchase behaviour among young consumers. Advanced Materials Research, 1051. pp. 1035-1039. ISSN 1662-8985

Conference or Workshop Item

Chin, Yong Quan and Cheah, Yeh Ying and Cheah, Chew Sze (2022) Deconstructing The Malaysian Psychosocial Work Environment Towards Better Public Health Care Worker's Psychological Well-Being. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Apoo, Vinothini and Abu Said, Al Mansor and Cheah, Chew Sze (2022) Influence Of Green Human Resource Management on Employee Engagement. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Yeow, Jian Ai and Cheah, Chew Sze and Tan, Pei Kian and Chow, Mei Min and Tai, Hen Toong (2019) Exploring the Root Causes of Human Error in Small, Medium Enterprise (SMEs) Manufacturing Industries in Malaysia. In: INTERNATIONAL SYMPOSIUM ON APPLIED STRUCTURAL EQUATION MODELING AND METHODOLOGICAL MATTERS SASEM 2019, 23-24 August 2019, Novotel, melaka.