Items where Subject is "H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products"

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Number of items at this level: 150.

Ismail, Hishamuddin (2001) A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry. Masters thesis, Multimedia University.

Ismail, Hishamuddin and Bakar, Zaharah and Salleh, Aliah Hanim M (2006) Buyer satisfaction and loyalty - evidence from the industrial goods market. Jurnal Pengurusan, 25. pp. 47-61. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Ismail, Hishamuddin (2007) Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry. PhD thesis, Multimedia University.

Sankaran, Muthulakshmi (2003) Impact Of Information Communication Technology On Customer Satisfaction In Airline Industry. Masters thesis, Multimedia University.

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-, Dilruba (2007) Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia. Masters thesis, Multimedia University.

A

Ab Rahman, Rubiayah (2011) Branding Through Eco-Friendly Packaging Design For Farm Supply. Masters thesis, Multimedia University.

Abedyan, Ehsan (2011) Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs). Masters thesis, Multimedia University.

Abubakr, Khalid Ibrahim (2016) The Impact Of Social Media Towards Green Purchase Intention Among Generation Y. Masters thesis, Multimedia University.

Ahmad, Md. Hisamudin (2014) The impact of consumer learning on purchase intention of online air ticket: Multi-group analysis. Masters thesis, Multimedia University.

Ahmad Abdel Fattah, Fadi Abdel Muniem (2016) Consumers’ Loyalty on Healthcare Insurance Products: Service Quality and Consumer Satisfaction Embedded Model. PhD thesis, Multimedia University.

Ahmad Naji Bin Mohd Nawi, (2009) Local Authorities in Klang Valley - A Study on the Effectiveness of Service Delivery to Improve Public Satisfaction. Masters thesis, Multimedia University.

Ahmadi, Elaheh (2012) Contribution of Experiental Marketing to Brand Loyalty. Masters thesis, Multimedia University.

Ahmed, Mohammed Shafiq (2005) A Case Study On TESCO Corporation : RFID. Masters thesis, Multimedia University.

Ajham Al-Shahri, Amal Ahmed (2005) Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL). Masters thesis, Multimedia University.

Ali Andabawa, Aisha (2017) Factors Influencing Intention to Purchase Organic Dairy Products. Masters thesis, Multimedia University.

Allahverdi, Shahryar (2011) Relationship Between Online Service Quality And Customer Satisfaction Among Online Banking Users In Malaysia. Masters thesis, University of Multimedia.

B

Baghebany, Alireza (2010) Impulse Buying On Green Products An Approach To Enhance Product Competitiveness. Masters thesis, University of Multimedia.

Bartaripour, Mohammad Mehdi (2011) Augmented Reality And Effective Delivery Of Advertisement Message. Masters thesis, Multimedia University.

Behravan, Navid (2012) Effectiveness of Online Social Networks on Customer Retention Via Implementing CRM. Masters thesis, Multimedia University.

Bin, Wu (2005) A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia. Masters thesis, Multimedia University.

Borojeni, Hamid Ranjbari (2012) Pareto Solution For Customer Satisfaction Using Evolutionary Techniques. Masters thesis, Multimedia University.

C

Cheam, Yean Joo (2008) An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd. Masters thesis, Multimedia University.

Cheong, Eva Wai Ling (2008) Brand Awareness Of Private Tertiary Education Institutions. Masters thesis, Multimedia University.

Cheong, Zhen Fui (2017) Determinants of Customer Loyalty in Internet Service Provider in High Speed Broadband in Malaysia. Masters thesis, Multimedia University.

Chong, Lydia Li Ting (2006) Brand Loyalty : Study On Malaysian Female Perspective. Masters thesis, Multimedia University.

Chong, Wei Choong (2007) Brand Equity Awareness In Franchise Networks. Masters thesis, Multimedia University.

D

Dolati, Somayeh (2011) Customer Satisfaction Of Luxury Hotels In Kish Island, Iran. Masters thesis, University of Multimedia.

F

Farid, H. and Sadeghi, Z. and Rana, S. (2012) Measurement and mutual perception of online customer satisfaction in Malaysia. Middle East Journal of Scientific Research, 12 (1). pp. 11-18. ISSN 19909233

Feddad, Yasser (2011) A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands. Masters thesis, Multimedia University.

Foroughi, Behzad and Nikbin, Davoud and Hyun, Sunghyup Sean and Iranmanesh, Mohamad (2016) Impact of core product quality on sport fans’ emotions and behavioral intentions. International Journal of Sports Marketing and Sponsorship, 17 (2). pp. 110-129. ISSN 1464-6668

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Ghahary Rad, Faeze Sadat (2012) Development of a Web-Based Customer Relationship Management System Using Web 3.0 Technology. Masters thesis, Multimedia University.

Ghahfarokhi, Akbar Dehghani (2007) The Impact Of CRM On Customer Retention In Malaysia. Masters thesis, Multimedia University.

Ghandchi, Marjan Saradar (2009) Modelling A Customer And After Sales Services And Implementing This Model In Irarian Company. Masters thesis, Multimedia University.

Ghasemi, Amirhossein (2015) Impact of sponsoring a football team on brand image of Tolue Company. Masters thesis, Multimedia University.

Ging, Yong Chung (2004) The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment. Masters thesis, Multimedia University.

Goh, Shi Ruey (2016) User acceptance of Near Field Communication technology in mobile payment. Masters thesis, Multimedia University.

Goon, Tuck Choy (2005) A Framework for Knowledge-Driven Customer Relationship Management. Masters thesis, Multimedia University.

Goon , Tuck Choy (2005) Framework For Knowledge-Driven Customer Relationship Management. Masters thesis, Multimedia University.

Gorji, Fatemeh Rahimi (2008) Case Study Of Mindvalley Labs Sdn Bhd. Masters thesis, Multimedia University.

H

Hao, Wang (2008) Case Study Of Logistics And Supply Chain : Ato Fina (Guangzhou) Chemicals Co., Ltd. Masters thesis, University of Multimedia.

Hassan, Hasliza (2014) Corporate brand extension value and the mediating effect of experience and brand personality. PhD thesis, Multimedia University.

Ho, Jessica Sze Yin (2016) Antecedents And Consequences Of Relationship Marketing For Internet Banking: A Malaysian Gen-Y Perspective. PhD thesis, Multimedia University.

Hor, Woon Yaw (2015) Factors Affecting Hybrid Car Purchase Intention in Malaysia. Masters thesis, Multimedia University.

Hishamuddin Ismail, (2001) A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry. Masters thesis, Multimedia University.

I

Indrawati, Sambas (2012) Behavioural intention to use 3G mobile multimedia services in Indonesia. PhD thesis, Multimedia University.

J

Jesbir Singh, Suneeta Kaur (2009) An Analysis Of Giant's Competitive Advantage In Singapore. Masters thesis, Multimedia University.

K

Kai, Seah Chong (2003) Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent. Masters thesis, University of Multimedia.

Kam Tai, Cindy Cheah (2009) A Study Of Brand Loyalty In The Fast Food Industry In Malaysia. Masters thesis, Multimedia University.

Karuppiah, Nermala (2000) Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model. Masters thesis, Multimedia University.

Kashani Nejad, Soroush (2011) Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran. Masters thesis, Multimedia University.

Khorsandi, Azadeh (2009) The Role Of CRM In Organization And Effect Of Training. Masters thesis, Multimedia University.

Kiwanuka,, Christopher Musenze (2005) Case Study Of Tesco Plc. Masters thesis, Multimedia University.

L

Lai, Kim Piew (2015) E-Servicescape Attributes and Their Effects to Online Brand Image. PhD thesis, Multimedia University.

Lai, , Ming Ming and Lau, , Siok Hwa (2006) Do online stock recommendations add value to Malaysian stock brokerage customers? Malaysian Accounting Review, 5 (2). pp. 85-96. ISSN 1675-4077

Langroudi, Atefeh Charmchian (2012) Service quality in Malaysian Private Universities : Perspectives Of International Students. Masters thesis, Multimedia University.

Latha, Alagappan (2004) Controlling the Cost Through Target Costing. Masters thesis, Multimedia University.

Lean, Boon Peng (2009) Study of Brand Management at Public Bank Berhad. Masters thesis, Multimedia University.

Lee, Chai Har (2010) Key Determinants Of Online Repurchase Intentions In Malaysia. Masters thesis, University of Multimedia.

Lee, Pei Nie (2005) The Role Of Integrated Marketing Communication In Malaysian Insurance Industry. Masters thesis, Multimedia University.

Lee, Kian Guan (2014) Determinants of higher learning institutions' websites towards student satisfaction. Masters thesis, Multimedia University.

Leservs, Jevgenijs (2014) Selection criteria of international students in identifying Malaysia as a higher education destination. Masters thesis, Multimedia University.

Li, Y, Yi Qing (2008) Study Of The Transformation Of Shanghai Fangyun Guangang From Warehousing To Third Party Logistics. Masters thesis, Multimedia University.

Lim, Jenny Marisa Dao Siang (2008) Consumer Perceptions Towards Global Brands, A Malaysian Perspective. Masters thesis, Multimedia University.

Lim, Ying Sean (2009) Cross-Cultural Perspective In Consumer Behavior In Malaysia. Masters thesis, Multimedia University.

Lina, Lina (2008) The Study Of Lecheng Phase III Marketing Strategy. Masters thesis, Multimedia University.

Loon, Mooi Phei (2011) Assessing The Success Factors For Enhancing Product Development. Masters thesis, University of Multimedia.

Lynn, Lim (2008) An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations. Masters thesis, Multimedia University.

M

M., Linggeswary (2007) Marketing Strategies Deploy By Malaysian Telecommunication Firms Specifically VOIP Sector. Masters thesis, Multimedia University.

M.Thiyagarajan, Thangarajah (2003) Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises. Masters thesis, Multimedia University.

Mahdavi, Falagh (2012) Antecedents Of Behavioral Intention Toward Choosing Environmental Friendly Hotels : An Empirical Study In Malaysia. Masters thesis, Multimedia University.

Mahmood Tahir, Atif (2004) Children Development As Consumers In Pakistan : Market Study To Set Up One Stop Hyper Retail Facility For Children In Pakistan. Masters thesis, Multimedia University.

Masood, Akbar (2008) Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia. Masters thesis, Multimedia University.

Masoumi Mayni, Sadaf (2012) The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry. Masters thesis, Multimedia University.

Mazaherioun, Babak (2012) Determinants of Customer Satisfaction in Construction Industry. Masters thesis, Multimedia University.

Migin, Melissa Wendy (2007) Consumer Perception On Oil Commodity: Brand Image Of Shell. Masters thesis, University of Multimedia.

Ming, Zhou (2008) Study Of Beijing Li-Ning Sporting Equipment Ltd. Co. Marketing Strategy. Masters thesis, Multimedia University.

Minjoot, Michelle Anne (2017) A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers. Masters thesis, Multimedia University.

Mirzaei, Soodeh (2010) The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia. Masters thesis, Multimedia University.

Mohamad Tahier, Safuraa Liyana (2015) Factors Affecting Satisfaction and Loyalty among Customers of Local and Foreign Hypermarkets. Masters thesis, Multimedia University.

Mohd Nawi, Ahmad Naji (2009) Local Authorities In Klang Valley - A Study On The Effectiveness Of Service Delivery To Improve Public Satisfaction. Masters thesis, Multimedia University.

Mohd Radzidin, Amirah (2012) The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia. Masters thesis, Multimedia University.

Mohseni, Shahriar (2013) Factors affecting customers’ purchase intention from tourism websites. PhD thesis, Multimedia University.

Mohtasebi, Amirhossein (2009) Identifying Failure Elements Of Implementing CRM Systems In Malaysian Enterprises. Masters thesis, Multimedia University.

Mohtasebi, Amirhossein (2009) Identifying Failure Elements of Implementing CRM Systems in Malaysian Enterprises. Masters thesis, Multimedia University.

Mok, Meng Hua (2008) A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia. Masters thesis, Multimedia University.

Mosaheb, Muhammad Yaaseen Djameel (2009) A Case Study Of Culture On Global Marketing Strategies Among Asian Countries. Masters thesis, Multimedia University.

Musoke Adrian, Muyinda (2009) Case Study On The Marketing Strategy Of NCR Corporation. Masters thesis, Multimedia University.

Muthu, Kalanithi (2009) A Case Study On Nilai University College (NUC). Masters thesis, Multimedia University.

N

Nagalingam, Sivarajah (2007) A Comparative Study Of Student Satisfaction Between Government And Private Funded Universities In Klang Valley, Malaysia. Masters thesis, Multimedia University.

Nan, Wang (2008) UFIDA Software (China) Co. Ltd.-- A Case Study Of Serial Adjustments For A New Marketing Strategy. Masters thesis, University of Multimedia.

Narayanan, Satya (2004) Determinants Of Customer Satisfaction. Masters thesis, Multimedia University.

Navabakhsh, Aminallah (2008) A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry. Masters thesis, Multimedia University.

Nik Ahmad, Nik Faizal (2007) Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding". Masters thesis, Multimedia University.

Nourizadeh, Amin (2009) The Impact Of Customer Relationship Management (CRM) On Overal Performance Of Financial Instituitions In Malaysia. Masters thesis, Multimedia University.

O

Ong, Yuen Onn (2008) A Study On Network Marketing: Malaysian Perspective. Masters thesis, Multimedia University.

Ong, Derek Lai Teik (2014) Needs analysis of fitness members and bundling for profile segmentation of the fitness industry. PhD thesis, Multimedia University.

Oo, Bryant Yong Siang (2009) Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia. Masters thesis, Multimedia University.

Othman, Charraz (2014) Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food. Masters thesis, Multimedia University.

Othman, Hazira (2017) Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention. Masters thesis, Multimedia University.

Othman, Imran Hazimin and Bidin, Azman and Hussain, Hanafizan (2013) Facebook marketing strategy for small business in Malaysia. In: 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, pp. 236-241. ISBN 978-0-7695-5133-3

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Peng, Lean Boon (2009) A Study Of Brand Management At Public Bank Berhad. Masters thesis, Multimedia University.

Phang, Sin Mun (2008) A Case Study Of Digi's Branding Success. Masters thesis, Multimedia University.

Pratap Singh, Tarun (2012) Role of Service Quality On Customer Satisfaction In Air Asia. Masters thesis, Multimedia University.

R

Raslan, Umi Kalsoom (2005) The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy. Masters thesis, Multimedia University.

Razavi Rahmani, Seyed Hamed (2011) The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry. Masters thesis, Multimedia University.

Reham Saood, Aljohani (2017) Asymmetric Effects of Brand Confusion. Masters thesis, Multimedia University.

Rezvani, Nasim Sadat (2012) The Effect Of Product Purchase Involvement On Brand Loyalty Among Iranian University Students. Masters thesis, Multimedia University.

S

Salehi, Abuzar (2008) Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia. Masters thesis, Multimedia University.

Sankaran, Muthulakshmi (2003) Impact of Information Communication Technology on Customer Satisfaction in Airline Industry. Masters thesis, Multimedia University.

Seow, Yuan Shyong (2008) The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective. Masters thesis, Multimedia University.

Seyed Danesh, Mir Mohammad (2011) Analyzing Effective Way Of Keeping Existing Customer In Service Oriented Organization With CRM By Using Data Mining Techniques. Masters thesis, University of Multimedia.

Seyed Ghorban, Zahra (2011) Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia. Masters thesis, University of Multimedia.

Sheau Zing, Jessica Ho (2010) Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley. Masters thesis, Multimedia University.

Sheikh Kazemi, Mani (2012) Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia. Masters thesis, Multimedia University.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

Sheikhalizadeh, Mahdiyeh (2009) Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study On Titoonic Asia Sdn. Bhd. Masters thesis, Multimedia University.

Shojaeddin, Arash (2009) An Investigation Of The Non-Metallic Mineral Industry In Companies Admitted Into Tehran Exchange Market By Using Financial Ratios. Masters thesis, Multimedia University.

Singh, Hargharan (2007) Case Study Of Consumer Broadband Product Launch For Maxis. Masters thesis, University of Multimedia.

Somnuan, Jiranan (2005) Case Study Of Wal-Mart. Masters thesis, Multimedia University.

Syed Kamaruzaman, Sharifah Nurul Aida (2017) Modelling Customer Loyalty Among Mobile Telecommunication Users. Masters thesis, Multimedia University.

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Taher, Parisa (2007) The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System. Masters thesis, Multimedia University.

Tan, Booi Chen (2014) Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector. PhD thesis, Multimedia University.

Tan, Teck Ming (2012) An empirical study on brand equity in Malaysian fast food industry. Masters thesis, Multimedia University.

Tang, Mei Yu (2005) A Competitive Study Of Car Sales In Business And E-Business. Masters thesis, Multimedia University.

Teh, Ya Yee (2008) Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions. Masters thesis, Multimedia University.

Teimouri, Fatemeh (2012) Evaluation of Website Efficiency on Internet Marketing and Advertisement in Iranian Companies. Masters thesis, Multimedia University.

Teo, Kok Boon (2007) Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective. Masters thesis, Multimedia University.

Teo, Mei Ling (2007) Online Retailing: A Case Study Of Amazon.com. Masters thesis, Multimedia University.

Teo, Geok Cheng (2017) Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment. Masters thesis, Multimedia University.

Thangarajah@M.Thiyagarajan, (2003) A Study of Customer Relationship Management in Malaysian Commercial Banks and Its Implications for the Small and Medium Enterprises. Masters thesis, Multimedia University.

Ting, Chen Zhao (2008) How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic. Masters thesis, University of Multimedia.

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Verdipoor, Mojtaba (2012) Factors Affecting Customer Loyalty in Hypermarket Industry. Masters thesis, Multimedia University.

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Wasiuzzaman, Shaista (2015) Working capital and firm value in an emerging market. International Journal of Managerial Finance, 11 (1). pp. 60-79. ISSN 1743-9132

Wei, Seow Heng (2009) The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective. Masters thesis, Multimedia University.

Wong, Yee Kuai (2010) A Study of Student' Satisfaction with Programme and Service quality. Masters thesis, Multimedia University.

X

Xu, Qing Wei (2005) Case Study : The Marketing Strategy For China UNICOM. Masters thesis, Multimedia University.

Y

Ya, Cui (2007) A Case Study On Carrefour China. Masters thesis, Multimedia University.

Yao, Shu Ping (2005) Case Analysis Of Wal-Mart Stores In China. Masters thesis, Multimedia University.

Yazdanifard, Rashad (2012) Developing an internet marketing mix matrix using Product Life Cycle (PLC) and customer maturity. PhD thesis, Multimedia University.

Yeoh, Bee Bee (2005) Determinants Of Consumers' Buying Behaviors For Domestic And Foreign Products : A Malaysian Perspective. Masters thesis, Multimedia University.

Yeow, Steven Ho Chiang and Chin, Susan Tee Suan and Yeow, Jian Ai and Tan, Khong Sin (2013) Consumer purchase intentions and honey related products. Journal of Marketing Research & Case Studies, 2013. pp. 332-345. ISSN 2165-7009

Yong, Swee Ling (2008) User Acceptance Of Online Auction Among Malaysians. Masters thesis, Multimedia University.

Yu, Fang (2008) E-House Marketing. Masters thesis, Multimedia University.

Z

Zabihi, Eman (2008) The Factors Influencing Pricing Strategy For Universities. Masters thesis, Multimedia University.

Zadeh, Ali Zeinolabedin (2009) Influence Of Website Interactivity On Online Users' Behavior And Attitude - A Marketing Point Of View. Masters thesis, Multimedia University.

Zafar, Mohammad Afnan (2007) CRM Strategies In MSC Status Companies. Masters thesis, Multimedia University.

Zaharuddin, Mohd Dzulkaedah (2004) The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad. Masters thesis, Multimedia University.

Zahedian, Nima (2012) Passengers' Perceptions Towards Low Cost Carriers In Malaysia. Masters thesis, Multimedia University.

Zhao, Chong Xiao (2007) ICT Impact On Large Retail Business: A Study On Hua Lian Supermarket. Masters thesis, Multimedia University.

Zidan Abdulla, Zidan Alag (2016) Marketing practices of small and medium enterprises in micro finance industry. Masters thesis, Multimedia University.

This list was generated on Fri Nov 17 19:03:28 2017 MYT.