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Abdul Razak, Siti Fatimah and Yow, Phey Ernn and Yussoff, Farah Izzati and Ali Bukar, Umar and Yogarayan, Sumendra (2024) Enhancing Business Efficiency through Low-Code/No-Code Technology Adoption: Insights from an Extended UTAUT Model. Journal of Human, Earth, and Future, 5 (1). pp. 85-99. ISSN 2785-2997

Ahmad, Md. Hisamudin (2014) The impact of consumer learning on purchase intention of online air ticket: Multi-group analysis. Masters thesis, Multimedia University.

Al Mamun, Abdullah Sarwar and SM, Ferdous Azam (2019) Determinants of Online Booking Trials for Travel Related Products: A PLS-SEM Approach. In: The 3rd Annual International Conference on Data Science and Business Analytics, 11-12 October 2019, Galatasaray University Istanbul, Turkey, Istanbul, Turkey.

Al-Mulali, Usama and Ozturk, Ilhan and Solarin, Sakiru Adebola (2016) Investigating the environmental Kuznets curve hypothesis in seven regions: The role of renewable energy. Ecological Indicators, 67. pp. 267-282. ISSN 1470-160X

Al-Mulali, Usama and Solarin, Sakiru Adebola and Low, Sheau Ting and Ozturk, Ilhan (2016) Does moving towards renewable energy causes water and land inefficiency? An empirical investigation. Energy Policy, 93. pp. 303-314. ISSN 0301-4215

Alam, Syed Shah and Masukujjaman, Mohammad and Ahsan, Mst. Nilufar and Kokash, Husam Ahmad (2024) Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy. Circular Economy and Sustainability. ISSN 2730-597X

Alavi, Seyed Ali and Rezaei, Sajad and Valaei, Naser and Wan Ismail, Wan Khairuzzaman (2016) Examining shopping mall consumer decision-making styles, satisfaction and purchase intention. The International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 272-303. ISSN 0959-3969

Awang, Zubaidah and Hashim, Noor Hazarina and Nikbin, Davoud and Baharun, Rohaizat (2016) Product Innovation and Brand Predicting Preferences and Mediating Role of Brand Personality by Generation Y in Communication Industry. Information (Japan), 19 (7B). pp. 2887-2892. ISSN 1344-8994

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Chan, Yi Ling and Ramlan, Rohaizan (2024) Ranking Up The Social Media Factors on Purchasing Decision of Malaysian Generation Y Customers. International Journal of Management, Finance and Accounting, 5 (1). pp. 170-191. ISSN 2735-1009

Chang, Kar Kei (2024) Influencer Marketing to Youth: The Impact of Instagram Influencer on Healthy Food Choices Among Youth. Journal of Communication, Language and Culture, 4 (1). pp. 108-125. ISSN 2805-444X

Chua, Fang Fang and Chan, Gaik Yee and Yanuarifiani, Amarilis Putri (2019) Automating Business Process Model Generation from Ontology-based Requirements. ACM International Conference Proceeding Series, 147956. p. 205209. ISSN 2374-6769

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Gan, Chin Lay and Balakrishnan, Vimala (2017) Enhancing classroom interaction via IMMAP – An Interactive Mobile Messaging App. Telematics and Informatics, 34 (1). pp. 230-243. ISSN 0736-5853

Gan, Chin Yee and Chong, Lee Lee and Ahmad, Zauwiyah (2016) Impacts of FRS139 adoption on value relevance of financial reporting in Malaysia. Managerial Finance, 42 (7). pp. 706-721. ISSN 0307-4358

Gnoh, Hao Qian and Keoy, Kay Hooi and Iqbal, Javid and Anjum, Shaik Shabana and Yeo, Sook Fern and Lim, Ai Fern and Lim, Wei Lee and Chaw, Lee Yen (2024) Enhancing Business Sustainability Through Technology-Enabled AI: Forecasting Student Data and Comparing Prediction Models for Higher Education Institutions (HEIs). PaperASIA, 40 (2b). pp. 48-58. ISSN 0218-4540

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Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2016) Obesity and the roles of Malaysian slimming centre health technologies. Information (Japan), 19 (7(A)). pp. 2637-2641. ISSN 1344-8994

Hossain, Mohammad Imtiaz and Kumar, Jeetesh and Khan, Mohammad Tariqul Islam (2024) Antecedents of Sustainable Tourism Development in Sundarbans, Bangladesh with the Moderation of Political Instability and Mediation of Destination Resilience. Tourism Planning & Development. pp. 1-29. ISSN 2156-8316

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Jaffar, Nahariah and Mohd Noor, Azleen Shabrina and Selamat, Zarehan (2019) Integrated Report Content Elements Effecting Value Relevance of Publicly Listed Companies in Malaysia. International Journal of Innovation, Creativity and Change., 8 (6). pp. 303-318. ISSN 2201-1323

Jalalkamali, Mohammad and Iranmanesh, Mohammad and Nikbin, Davoud and Hyun, Sunghyup Sean (2016) An empirical analysis of the effects of humor on communication satisfaction and job performance in international joint ventures in Iran. Journal of Management & Organization. pp. 1-17. ISSN 1833-3672

Jamadar, Yasmin and Tabash, Mosab I. and Hossain, Mohammad Imtiaz and Shahriar, Mohammad Shibli (2024) BOARD OVERSIGHT AND DIVIDEND POLICIES IN MALAYSIAN SHARIAH-COMPLIANT COMPANIES. Journal of Islamic Monetary Economics and Finance, 10 (2). ISSN 2460-6146

Joshi, Prem Lal and Krishnan, Anbalagan (2019) Analysis of the effect of audit corporate governance on firm performance: Incorporating control variables using the partial least square. In: Proceeding: International Conference on Business, Economy, Social and Technology (ICBEST, 2019), 27-28 April 2019, Palm Garden Hotel, Putrajaya, , Putrajaya, Mayalaysia.

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Khong, Dennis W K (2021) Rents: How Marketing Causes Inequality by Gerrit De Geest. MMU Press, pp. 83-86. ISBN 978-1-7325112-0-0.

Koe, Wei Loon and Roni, Mastura and Chin, Tee Suan (2022) Influence of Individual Entrepreneurial Orientation on the Performance of Small and Medium Enterprises in Malaysia. The Journal of Asian Finance, Economics, and Business, 9 (5). pp. 325-333. ISSN 2288-4637, 2288-4645

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Lai, Kim Piew and Chong, Siong Choy (2019) Do the servicescape of public and private hospitals differ? The Malaysian context. International Journal of Quality and Service Sciences, 11 (3). pp. 357-377. ISSN 1756-669X

Lee, Ai Rin and Abu Hasan, Zuha Rosufila and Abu Hasan, Nadia (2019) Influence of Perceived Risk on Purchase Intention: A Preliminary Analysis of Lazada Online Shopping in East Coast Malaysia. In: ASIA International Multidisciplinary Conference 2019, 2019, Universiti Teknologi Malaysia, Johor Bharu, Malaysia.

Lee, Kian Guan (2014) Determinants of higher learning institutions' websites towards student satisfaction. Masters thesis, Multimedia University.

Leong, Siew Yong and Yip, Man Yee and Tan, Chi Hau and Chan, Man Seong (2024) Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia. International Journal of Management, Finance and Accounting, 5 (1). pp. 111-135. ISSN 2735-1009

Leow, Meng Chew and Lau, Siong Hoe and Tan, Choo Kim and Wang, Lillian Yee Kiaw (2016) Self-Perceived Entrepreneurship Skills for Undergraduates of Private University in Malaysia. American Journal of Applied Science, 13 (6). pp. 715-725. ISSN 1546-9239; eISSN: 1554-3641

Leservs, Jevgenijs (2014) Selection criteria of international students in identifying Malaysia as a higher education destination. Masters thesis, Multimedia University.

Lim, Chin Kuan and Ong, Jeen Wei and Norhashim, Mariati (2021) Sustaining SMEs through Business Model Innovation. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Lim, Shueh Ting and Ong, Lee Yeng and Leow, Meng Chew (2023) New RFI Model for Behavioral Audience Segmentation in Wi-Fi Advertising System. Future Internet, 15 (11). p. 351. ISSN 1999-5903

Lim, Ying San and Heng, Pui Chuan and Ng, Tuan Hock and Cheah, Chew Sze (2016) Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia. Asia Pacific Management Review, 21 (2). pp. 74-78. ISSN 1029-3132

Lim, Zhi Wei and Yong, Yeu Chin and Tan, Chi Hau and Chan, Man Seong (2024) Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness. International Journal of Management, Finance and Accounting, 5 (1). pp. 64-84. ISSN 2735-1009

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Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2022) Online-to-Offline (O2O) Commerce: Factors That Influence Consumers’ Offline Purchase Intention Through eWOM. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Mohd Hasan, Nurul Ain and Kumar, Shammanee and Chan, Tak Jie and de Costa, Feroz (2022) Carlsberg’s Reputation as an Influencing Factor between Consumer Attitude towards Corporate Social Responsibility and Brand Acceptance. International Journal of Academic Research in Business and Social Sciences, 12 (12). pp. 760-774. ISSN 2222-6990

Mohd Noor, Mohd Nazri and Masuod, Md Shukor and Abu Said, Al-Mansor and Kamaruzaman, Izzat Fakhruddin and Mustafa, Mohd Ariff (2016) Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach. Asian Social Science, 12 (9). pp. 51-64. ISSN 1911-2017; eISSN: 1911-2025

Mohseni, Shahriar and Jayashree, Sreenivasan and Rezaei, Sajad and Kasim, Azilah and Okumus, Fevzi (2016) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism. pp. 1-30. ISSN 1368-3500; eISSN: 1747-7603

Muniandy, Sharan Raj and Lye, Chun Teck and Ng, Tuan Hock (2022) Implication of Various Currency Regime Amongst ASEAN and OCEANIA on Intra Regional Trade. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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Nabila Novita, Sari and Tak Jie, Chan and Noor Hasmini, Abd Ghani (2022) The Influence of Brand Equity and Price Consciousness on Consumers’ Brand Purchase Intention of Fashion Retail Apparel. International Journal of Academic Research in Business and Social Sciences, 12 (1). pp. 2296-2314. ISSN 2222-6990

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Othman, Charraz (2014) Impact of brand personality, subjective norm and perceived control towards purchase intention of organic fast food. Masters thesis, Multimedia University.

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Rosdi, Intan Soraya (2014) A human resource management framework for innovative capability development. PhD thesis, Multimedia University.

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Sharfaei, Shahab and Ong, Jeen Wei and Ojo, Adedapo Oluwaseyi (2021) The Effects of Dynamic Capabilities and Industry Forces on SMEs’ Performance. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Solarin, Sakiru Adebola (2023) Multiculturalism promotion, fiscal decentralization, and tourism demand: evidence from a new quantile regression approach. Anatolia: An International Journal of Tourism and Hospitality Research. pp. 1-5. ISSN 2156-6909

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Tan, Gek Siang and Ab. Aziz, Kamarulzaman and Ahmad, Zauwiyah (2016) Determining tourists' behavioural intention to use mobile tourism applications: Moderating effect of gender. Information, 19 (8(A)). pp. 3167-3172. ISSN 1343-4500

Teh, Boon Heng and Ng, Sin Huei and Ong, Tze San (2019) An Agency Perspective on Firm Diversification, Efficiency and Performance: Evidence From Malaysia. International Journal of Financial Research, 10 (6). pp. 24-41. ISSN 1923-4023

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Wang, Changsong and Low, Jing Hong and Tan, Aleena Poh Ling and Sukiman, Muhammad Afiq and Kerry, Lucyann (2024) An Understanding of Malaysian Cinemagoers in the Post COVID-19 Era by Using a Computational Ontology. SAGE Open, 14 (2). ISSN 2158-2440

Wasiuzzaman, Shaista and Vinayan, Gowrie and Nurdin, Nabila and Abdullah, Aznur Hajar (2020) Creditworthiness and access to finance of SMEs in Malaysia: do linkages with large firms matter? Journal of Small Business and Enterprise Development, 27 (2). pp. 1-21. ISSN 1462-6004

Wushishi, Mohammed Inuwa (2024) Indirect Effect of Customer Relations on Leadership/Top Management, Employee Relations and Process Management in Examining the Readiness of SMEs to Implement Lean Initiatives. International Journal of Management, Finance and Accounting, 5 (1). pp. 85-110. ISSN 2735-1009

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Yap, Yee Yann and Tan, Siow Hooi and Tan, Siow Kian and Choon, Shay Wei (2023) Online grocery shopping intention: Elderly's perspective in Malaysia. Heliyon, 9 (10). e20827. ISSN 2405-8440

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Jia Qing (2016) Mobile marketing acceptance: Empirical evidences among undergraduates in Malaysia. Information, 19 (8(A)). pp. 3263-3269. ISSN 1343-4500

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khan, Mohammad Tariqul Islam and Chelvarayan, Anushia and Ali, Mohd Helmi and Hendayani, Ratih (2024) A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology. In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 713-720. ISBN 978-3-031-48769-9, 978-3-031-48770-5

Yeow, Jian Ai and Ng, Poh Kiat and Ng, Yu Jin (2022) A Preliminary Study in Rationalizing the Need for the Goldilocks Principle in Manufacturing SMEs. Journal of System and Management Sciences, 12 (4). pp. 267-280. ISSN 1816-6075, 1818-0523