Article

Shafique, Muhammad Noman and Yeo, Sook Fern and Tan, Cheng Ling (2024) Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance. Technological Forecasting and Social Change, 199. p. 123074. ISSN 0040-1625

Lim, Kah Boon and Yeo, Sook Fern and Lim, Yu Ping and Tan, Cheng Ling (2024) Are Malaysians ready to face it The intention to use facial recognition payment system. International Journal of Process Management and Benchmarking, 16 (4). pp. 555-573. ISSN 1460-6739

Sivasothey, Janice Anne and Yeo, Sook Fern and Tan, Cheng Ling (2024) Assessing the Applicability and Reliability of the SOR Theory in the Healthcare Sector: A Comprehensive Review of Recent Research. PaperASIA, 40 (1(b)). pp. 1-12. ISSN 0218-4540

Chen, Kai Xin and Ho, Meng Chuan and Tan, Siew Tin and Keoy, Kay Hooi and Yeo, Sook Fern (2024) Correlation Of Internet Gaming Disorder And Impulsivity Across Gender Differences Among Malaysian Youths. International Journal of Business and Society, 25 (2). pp. 461-483. ISSN 1511-6670

Kim, Long and Maijan, Pattarawadee and Yeo, Sook Fern (2024) Developing customer service quality: Influences of job stress and management process alignment in banking industry. Sustainable Futures, 8. p. 100311. ISSN 2666-1888

Lim, Kah Boon and Tan, Veronica Wan Juan and Yeo, Sook Fern and Tan, Cheng Ling (2024) Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour. PaperASIA, 40 (3b). pp. 59-71. ISSN 0218-4540

Gnoh, Hao Qian and Keoy, Kay Hooi and Iqbal, Javid and Anjum, Shaik Shabana and Yeo, Sook Fern and Lim, Ai Fern and Lim, Wei Lee and Chaw, Lee Yen (2024) Enhancing Business Sustainability Through Technology-Enabled AI: Forecasting Student Data and Comparing Prediction Models for Higher Education Institutions (HEIs). PaperASIA, 40 (2b). pp. 48-58. ISSN 0218-4540

Alom, Iftiaj and Al-Qasem Al-Hadi, Ismail Ahmed and Jothi, Neesha and Yeo, Sook Fern (2024) GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts. Journal of Informatics and Web Engineering, 3 (1). pp. 192-209. ISSN 2821-370X

Muzaffar, Muhammad and Yeo, Sook Fern and Yaseen, Zahid (2024) Good Governance and Citizen’s Trust in Pakistan:. Asian Journal of Human Services, 26. pp. 91-108. ISSN 2186-3350

Abdullahi, Mohammed Sani and Shahreki, Javad and Yeo, Sook Fern and Mahmoud, Mahmoud Ahmad and Ahmad, Ali Umar and Adeiza, Adams and Arnaut, Marina and Nuhu, Muhammad Shaheer and Aigbogun, Osaro and Naisa, Farouk Umar Kofar (2024) How Career Resilience Mediates the Nexus Between Career Competency and Career Success Among Faculties of Higher Learning Institutions: A Quantitative Analysis. Journal of the Knowledge Economy. ISSN 1868-7873

Kim, Long and Maijan, Pattarawadee and Jindabot, Teerasak and Yeo, Sook Fern (2024) How country of origin, perceived quality, and trust influence intention to purchase sars covid medications. Social Sciences & Humanities Open, 10. p. 101116. ISSN 2590-2911

Kim, Long and Yeo, Sook Fern (2024) How stress and satisfaction influence customer service quality in banking industry. Heliyon, 10 (11). e32604. ISSN 2405-8440

Herman, Herman and Yeo, Sook Fern and Chaerunnisa, Amalia and Kim, Piew Lai (2024) Human Resource Development as a Key to Enhanced Performance: Insights from Outsourcing Employees in a Delivery Service Company. PaperASIA, 40 (4b). pp. 1-11. ISSN 0218-4540

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Sum, Jun Jie (2024) Just a click away: continuance intention for mobile branded apps. International Journal of Process Management and Benchmarking, 16 (4). pp. 475-489. ISSN 1460-6739

Tan, Henna Shen Po and Tan, Cheng Ling and Yeo, Sook Fern (2024) Optimising E-Learning: Embracing Webex in Malaysian Universities for Smarter Campus Learning. Malaysian Online Journal of Educational Management. ISSN 2289-4489

Ghazi Alabbas, Marwan Mowaffaq and Keoy, Kay Hooi and Yeo, Sook Fern (2024) Performance Appraisal Practices and Organizational Citizenship Behavior: Evidence from Jordan. PaperASIA, 40 (4b). pp. 31-41. ISSN 0218-4540

Nasreen, Fathima and Ramzy, Mohammad Ismath and Yeo, Sook Fern and Yeow, Jian Ai (2024) Predicting Factors That Inspire Entrepreneurial Intention Among Malaysian University Students. Malaysian Online Journal of Educational Management. ISSN 2289-4489

Khidmat, Waqas and Ashraf, Nadia and Yeo, Sook Fern and Tan, Cheng Ling and Shafique, Muhammad Noman (2024) Rookie independent directors and agency costs: Evidence from Chinese listed firms. Heliyon, 10 (20). e39366. ISSN 2405-8440

Keoy, Kay Hooi and Koh, Yung Jing and Iqbal, Javid and Anjum, Shaik Shabana and Yeo, Sook Fern and Cherukuri, Aswani Kumar and Teoh, Wai Yee and Awang Piut, Dayang Aidah (2024) Streamlining Micro-Credentials Implementation in Higher Education Institutions: Considerations for Effective Implementation and Policy Development. Journal of Information & Knowledge Management, 23 (1). ISSN 0219-6492

Hamzah, Muhammad Iskandar and Othman, Abdul Kadir and Yeo, Sook Fern (2024) To Continue or Quit Business? Mediating Roles of Resilience and Quality of Life in Forming a Sustainable Entrepreneurial Intention. SAGE Open, 14 (3). ISSN 2158-2440

Chong, Esther Jun Lynn and Jothi, Neesha and Al-Hadi, Ismail Ahmed Al-Qasem and Yeo, Sook Fern (2024) U-Reserve: Development of a Facility Reservation System for UCSI University. Proceedings of International Conference on Artificial Life and Robotics.

Kim, Long and Jindabot, Teerasak and Yeo, Sook Fern (2024) Understanding customer loyalty in banking industry: A systematic review and meta analysis. Heliyon, 10 (17). e36619. ISSN 2405-8440

Kim, Long and Wichianrat, Kanyanit and Yeo, Sook Fern (2024) An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience. Journal of Open Innovation: Technology, Market, and Complexity, 10 (3). p. 100336. ISSN 2199-8531

Kim, Long and Jindabot, Teerasak and Yeo, Sook Fern and Janthong, Songpan (2023) Determinants of Intention to Repurchase Antigen Test Kit (ATK) Product. ABAC Journal, 43 (4). ISSN 0858-0855, 2730-3543

Nantavisit, Nuttaprachya and Kim, Long and Yeo, Sook Fern and Pongsakornrungsilp, Siwarit (2023) How job stress happens among bank tellers in Cambodia. Banks and Bank Systems, 18 (4). pp. 12-21. ISSN 1816-7403

Yeo, Sook Fern and Tan, Cheng Ling and Leong, Irene Yoke Chu and Palmucci, Dario Natale and Then, Yu Jian (2023) Supplements purchase intention: young consumer's perspective. British Food Journal, 125 (7). ISSN 0007-070X

Tan, Cheng Ling and Tei, Zhongkai and Yeo, Sook Fern and Lai, Kee-Hung and Kumar, Ajay and Chung, Leanne (2023) Nexus among blockchain visibility, supply chain integration and supply chain performance in the digital transformation era. Industrial Management & Data Systems, 123 (1). ISSN 0263-5577

Ashraf, Mohsin and Abid, Fazeel and Din, Ikram Ud and Rasheed, Jawad and Yesiltepe, Mirsat and Yeo, Sook Fern and Ersoy, Merve T. (2023) A Hybrid CNN and RNN Variant Model for Music Classification. Applied Sciences, 13 (3). p. 1476. ISSN 2076-3417

Osrof, Hazem Yusuf and Tan, Cheng Ling and Angappa, Gunasekaran and Yeo, Sook Fern and Tan, Kim Hua (2023) Adoption of smart farming technologies in field operations: A systematic review and future research agenda. Technology in Society, 75. p. 102400. ISSN 0160-791X

Goh, Choon Fu and Long, Chiau Ming and Humaira Fedelis, Nur Aisyah and Hamdan, Halimaton and Chuah, Soo Cheng and Yeo, Sook Fern and Tan, Cheng Ling and Wong, Tin Wui (2023) Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective. Journal of Retailing and Consumer Services, 72. p. 103270. ISSN 0969-6989

Rasool, Ghulam and Hussain, Yasir and Umer, Tariq and Rasheed, Jawad and Yeo, Sook Fern and Sahin, Fatih (2023) Design Patterns for Mobile Games Based on Structural Similarity. Applied Sciences, 13 (2). p. 1198. ISSN 2076-3417

Tahir, Touseef and Gencel, Cigdem and Rasool, Ghulam and Umer, Tariq and Rasheed, Jawad and Yeo, Sook Fern and Cevik, Taner (2023) Early Software Defects Density Prediction: Training the International Software Benchmarking Cross Projects Data Using Supervised Learning. IEEE Access, 11. pp. 141965-141986. ISSN 2169-3536

Lee, Jia En and Goh, Mei Ling and Yeo, Sook Fern (2023) Mental health awareness of secondary schools students: Mediating roles of knowledge on mental health, knowledge on professional help, and attitude towards mental health. Heliyon, 9 (3). e14512. ISSN 2405-8440

Hu, Jiahao and Jothi, Neesha and Rajagopal, Heshalini and Yeo, Sook Fern and Kay, Hooi Keoy (2023) Real-Time Weather Data for Environment, Social, and Governance (ESG) Decision-Making. Journal of Robotics, Networking and Artificial Life, 10 (1). pp. 96-104. ISSN 2352-6386

Mahmud, Imran and Lim, Hui Wen and Yeo, Sook Fern and Tan, Cheng Ling and Ramayah, T. (2023) Science behind social media discontinuance: An integrated model of stress and coping theory. Information Development. ISSN 0266-6669

Lin, Gu Hong and Chuang, Cheng An and Tan, Cheng Ling and Yeo, Sook Fern and Wu, Fan Yi (2023) Supplier selection criteria using analytical hierarchy process (AHP)-based approach: a study in refractory materials manufacturers. Industrial Management & Data Systems, 123 (6). pp. 1814-1839. ISSN 0263-5577

Shafique, Muhammad Noman and Rashid, Ammar and Yeo, Sook Fern and Adeel, Umar (2023) Transforming Supply Chains: Powering Circular Economy with Analytics, Integration and Flexibility Using Dual Theory and Deep Learning with PLS-SEM-ANN Analysis. Sustainability, 15 (15). p. 11979. ISSN 2071-1050

Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi and Fageh, Achmad (2022) Analysis of Relationship Marketing Constructs in the Service Sector. Environment-Behaviour Proceedings Journal, 7 (21). pp. 27-33. ISSN 2398-4287

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Tan, Wei Sheng (2022) Determinants of Online Game Player Loyalty Among Millennials: A PLS-SEM Approach. Malaysian Journal of Consumer and Family Economics, 28. pp. 232-249. ISSN 1511-2802

Yeo, Sook Fern and Tan, Cheng Ling and Tseng, Ming Lang and Tam, Steven and San, Weng Kuan (2022) Factors influencing organic food purchase decision: fuzzy DEMATEL approach. British Food Journal. pp. 1-25. ISSN 0007-070X

Yaseen, Zahid and Melatu Samsi, Siti Zakiah and Yeo, Sook Fern (2022) Governance enigma: Concerns and human security challenges to Pakistan. International Journal of Advanced and Applied Sciences, 9 (10). pp. 166-173. ISSN 2313-3724, 2313-626X

Yeo, Sook Fern and Tan, Cheng Ling and Kumar, Ajay and Tan, Kim Hua and Wong, Jee Kit (2022) Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry. Technological Forecasting and Social Change, 177. pp. 1-14. ISSN 0040-1625

Marín-González, Freddy and Moganadas, Sharmila Rani and Paredes-Chacín, Ana Judith and Yeo, Sook Fern and Subramaniam, Subhacini (2022) Sustainable Local Development: Consolidated Framework for Cross-Sectoral Cooperation via a Systematic Approach. Sustainability, 14 (11). p. 6601. ISSN 2071-1050

Lim, Kah Boon and Yeo, Sook Fern and Er, Wei Chuan (2022) Understanding the Entrepreneurial Intention among University Students in Malaysia with a Moderating Effect of Education Major. Malaysian Journal of Consumer and Family Economics, 28. pp. 250-269. ISSN 1511-2802

Yeo, Sook Fern and Tan, Cheng Ling and Teo, Sheng Long and Tan, Kim Hua (2021) The role of food apps servitization on repurchase intention: A study of FoodPanda. International Journal of Production Economics, 234. ISSN 0925-5273

Cheah, Chew Sze and Yeow, Jian Ai and Yeo, Sook Fern and Jomay, Yeap (2021) Entrepreneurial Intention Among the University Students: Personality Traits that Matter. International Journal of Entrepreneurship, Business and Creative Economy, 1 (1). pp. 1-12. ISSN 2775-3107

Yeo, Sook Fern and Tan, Cheng Ling and Goh, Yen Nee (2021) Obstetrics services in Malaysia: factors influencing patient loyalty. International Journal of Pharmaceutical and Healthcare Marketing. pp. 1-21. ISSN 1750-6123

Chelvarayan, Anushia and Chee, Jia En and Yeo, Sook Fern and Hashim, Hazlaili (2020) Student's perception on mobile learning: The influencing factors. International Journal of Education, Psychology and Counseling, 5 (37). 01-09. ISSN 0128164X

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Wan, Jia Hui (2020) To Buy or Not to Buy: Factors that Influence Consumers' online purchase intention towards online groceries. Management and Accounting Review (MAR), 19 (3). pp. 1-24. ISSN 2600-7975

Shafee, Nur Baiti and Yeo, Sook Fern and Suhaimi, Shadia and Hashim, Haniza and Gan, Wei Hao (2020) Customer’s brand loyalty on sportswear: a case study of Adidas. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 10610-10622. ISSN 1475-7192

Yeo, Sook Fern and Chelvarayan, Anushia and Cheah, Chew Sze and Ng, Suet Mei and Shafee, Nur Baiti (2020) Brand Loyalty on Sports Shoes: A Study of Nike. International Journal of Accounting, Finance and Business, 5 (30). pp. 42-51. ISSN 0128-1844

Yee, Yann Mey and Tan, Cheng Ling and Mohd. Nasurdin, Aizzat and Yeo, Sook Fern and Ramayah, Thurasamy (2020) Building a knowledge-intensive medical device industry: The effect of knowledge creation in R&D project performance. Jurnal Pengurusan, 58. pp. 1-15. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Eketu, Anddison and Ogbu Edeh, Friday and Alamina, Ule Prince and Yeo, Sook Fern and Kumari, Pallavi and Eder, Johnson Etimfon (2020) Effects of Organizational Structure on Employee Resilience. Journal of Business School, 3 (2). pp. 75-85. ISSN 2587-0890

Yeo, Sook Fern and Lim, Kah Boon and Leong, Yia Jin and Tan, Cheng Ling and Leong, Yoke Chu Irene (2020) Effects of Social Media Advertising on Consumers' Online Purchase Intentions. Global Business and Management Research: An International Journal, 12 (2). pp. 1-14. ISSN 1947-5667

Lim, Kah Boon and Yeo, Sook Fern and Wong, Jin Chee (2020) Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia. International Journal of Business and Society, 21 (3). pp. 1058-1067. ISSN 1511-6670

Lim, Kah Boon and Yeo, Sook Fern and Lee, Hue Chee (2020) Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis. Global Business and Management Research: An International Journal, 12 (1). pp. 61-77. ISSN 1947-5667

Yeo, Sook Fern and Lim, Kah Boon and Lam, Elaine and Tan, Cheng Ling (2020) Influencing Factors of Facial Spa Treatment on Visit Intention: An Importance-Performance Matrix Analysis (IPMA) Approach. International Journal of Business and Society, 21 (3). pp. 1087-1100. ISSN 1511-6670

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khoo, Yong Hwi (2020) Product Packaging: Impact on Customers’ Purchase Intention. International Journal of Business and Society, 21 (2). pp. 857-864. ISSN 1511-6670

Tan, Cheng Ling and Yeo, Sook Fern (2020) Tourist experience on traditional pastries in UNESCO heritage city. British Food Journal, 122 (12). pp. 3885-3897. ISSN 0007-070X

Cheah, Chew Sze and Cheah, Yeh Ying and Yeo, Sook Fern and Atiqa, Nur Alia (2019) Cyberloafing among the Civil Servants: Evidence from Malaysia. International Journal of Innovative Technology and Exploring Engineering, 9 (2). pp. 821-825. ISSN 2278-3075

Yeo, Sook Fern and Tan, Cheng Ling and Choo, Poh Wai (2019) Customer experience quality scorecard of heritage hotels in UNESCO world heritage cities. The European Proceedings of Social & Behavioural Sciences. pp. 111-112. ISSN 2357-1330

Yeo, Sook Fern and Tan, Cheng Ling and Mohd. Zailani, Suhaiza Hanim and Tan, Sieow Chin (2019) Green supply chain management: impact on environmental performance and firm competitiveness. Int. J. Sustainable Strategic Management, 7 (1/2). pp. 91-111. ISSN 1753-3600

Tan, Bee Leong and Tan, Cheng Ling and Yeo, Sook Fern and Ching, Sock Lee (2019) Examining the Business Venture Success of Restaurants: The Role of Innovation Capability as a Mediator. Jurnal Pengurusan, 55. pp. 1-21. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Yeo, Sook Fern and Tan, Cheng Ling and Goh, Mei Ling and Toh, Heng Yet (2019) Impact of Celebrity Endorsements on Brand Loyalty in Sports Products. International Journal of Engineering and Advanced Technology, 8 (6S3). pp. 473-478. ISSN 2249-8958

Tan, Cheng Ling and Yee, Yann Mey and Mohd Nasurdin, Aizzat and Yeo, Sook Fern (2019) Removing the fuzziness in medical device manufacturing R&D. Global Business and Organizational Excellence, 39 (1). pp. 29-36. ISSN 1932-2054

Tan, Cheng Ling and Yeo, Sook Fern and Low, Chea Huat (2018) Green Supply Chain Management Practices and Organizational Performance: An Empirical Study in Malaysian Manufacturing Firms. Jurnal Pengurusan, 52. pp. 19-32. ISSN 01272713

Goh, Mei Ling and Tan, Seng Huat and Yeo, Sook Fern and Lim, Kah Boon (2018) Purchase intention of consumers from Melaka towards mobile advertising. International Journal of Supply Chain Management, 7 (2). pp. 146-149. ISSN 2050-7399, 2051-3771

Wee, Stany Lian Fong and Tan, Pei Kian and Yeo, Sook Fern and Soh, Long Quan (2018) The impact of online consumer review to online hotel booking intention in Malaysia. International Journal of Supply Chain Management, 7 (2). pp. 140-145. ISSN 2050-7399, 2051-3771

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Jia Qing (2016) Mobile marketing acceptance: Empirical evidences among undergraduates in Malaysia. Information, 19 (8(A)). pp. 3263-3269. ISSN 1343-4500

Tan, Seng Huat and Yeo, Sook Fern and Goh, Mei Ling and Chong, Sin Woon and Cheah, Chew Sze (2014) Factors that influence green purchase behaviour among young consumers. Advanced Materials Research, 1051. pp. 1035-1039. ISSN 1662-8985

Book Section

Wei, Brandon Tan Zheng and Chelvarayan, Anushia and Yeo, Sook Fern (2024) Graduate Employability in Malaysia: The Influencing Factors for Malaysian Tertiary Students. In: Board Diversity and Corporate Governance. CSR, Sustainability, Ethics & Governance ((CSEG)) . Springer Nature, pp. 347-358. ISBN 978-3-031-53876-6, 978-3-031-53877-3

Peong, Kwee Kim and Peong, Kwee Peng and Yeo, Sook Fern and Solarin, Sakiru Adebola and Tan, Cheng Ling and Lim, Kah Boon (2024) The Impact of Smart Tourism Technologies and Destination Image on Tourists’ Intention to Revisit Malaysia: The Mediator Role of Memorable Tourists’ Experiences. In: The AI Revolution: Driving Business Innovation and Research. Studies in Systems, Decision and Control, 524 . Springer Link, pp. 925-937. ISBN 978-3-031-54378-4, 978-3-031-54379-1

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khan, Mohammad Tariqul Islam and Chelvarayan, Anushia and Ali, Mohd Helmi and Hendayani, Ratih (2024) A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology. In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 713-720. ISBN 978-3-031-48769-9, 978-3-031-48770-5

Conference or Workshop Item

Ling, Hneah Guey and Jian, Teng Wei and Mohanan, Vasuky and Yeo, Sook Fern and Jothi, Neesha (2024) Crime Prediction Using Machine Learning. In: International Conference on Forthcoming Networks and Sustainability in the AIoT Era, 27-29 Jan 2024, Istanbul, Türkiye.

Shofi Ahammed, Faisal Ahmed A. B. and Mohanan, Vasuky and Yeo, Sook Fern and Jothi, Neesha (2024) Stacking Ensemble for Pill Image Classification. In: International Conference on Forthcoming Networks and Sustainability in the AIoT Era, 27-29 Jan 2024, Istanbul, Turkiye.

Chelvarayan, Anushia and Yeo, Sook Fern and Chang, Jeremy Soon Kiat (2023) E learning Participation Intention Among Tertiary Students During Covid-19 Pandemic. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Lim, Ying San and Yeo, Sook Fern and Ng, Tuan Hock and Chong, Li Zhou (2023) The New Wave of Live Buying: How Generation X is Revolutionizing Retail through Social Media Live Streaming ? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Keoy, Kay Hooi and Iqbal, Javid and Ho, Meng Chuan and Ooi, Pei Boon and Anjum, Shaik Shabana and Koh, Yung Jing and Yeo, Sook Fern and Teoh, Wai Yee and Siew, Lillian Yick Kek (2023) Preliminary Exploratory Study: Are HEPs Ready for Communication & Multimedia Micro Credentials Adoption in Malaysia? In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Peong, Kwee Kim and Yeo, Sook Fern and Peong, Kwee Peng and Tan, Cheng Ling and Solarin, Sakiru Adebola and Lim, Kah Boon (2023) Smart Tourism Technology Framework: A Gateway to Enhancing Tourists’ Experiences and Psychological Behaviour. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Teo, En Yu and Liew, Tze Wei (2023) Social Media Influencer Marketing: A Game-Changer for Consumer Mobile Buying Decisions. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Lim, Kah Boon and Yeo, Sook Fern and Tay, Chiu Shuang and Tan, Cheng Ling (2023) Understanding the Key Drivers of Intentions to Use Digital Banking Services in Malaysia. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Chelvarayan, Anushia and Teng, Shu Hui (2022) Analytical Impact of Social Media: A Case of Wearable Technology Devices. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Lim, Ying San and Yeo, Sook Fern and Ng, Tuan Hock and Mohamad, Wan Normila (2022) Brand Engagement In S-commerce: A Study of Malaysia Customers. In: 2022 International Conference on Digital Transformation and Intelligence, ICDI 2022, 1-2 Dec. 2022, Sarawak, Malaysia.

Sivasothey, Janice Anne and Yeo, Sook Fern and Tan, Cheng Ling (2022) Developing A Framework of Patient Screening Decisions For Oral Cancer. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Lee, Jia En and Goh, Mei Ling and Yeo, Sook Fern (2022) Developing a Framework to Enhance Malaysian Youth s Mental Health Awareness. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Chelvarayan, Anushia and Chin, Brandon Jian Wee and Yeo, Sook Fern (2022) E-Shopping During Covid 19 Pandemic: Consumers' Perception in Malaysia. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Siva Kumar, Dehviaalini and Raman, Kavitha and Yeo, Sook Fern (2022) Empathetic Leadership and Team Resilience in Hybrid Work : The Mediating Role of Job Embeddedness. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Liew, Tze Wei and Gan, Chin Lay and Tan, Su-Mae and Koh, Yoke Pei and Yeo, Sook Fern (2022) How Social Influence and Hedonic/Utilitarian Outcome Expectations Affect Continuance Intention to Play Online Games. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Harun, Nurul Aida and Yeo, Sook Fern and Ramasamy, Suganthi (2022) Modelling The Marketing Skills Among Financial Advisors in Insurance Industry. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Keh, Alan Wee Khang and Hew, Wee Lim and Yeo, Sook Fern (2022) Perceived Neighbourhood Environment and its Impacts on Place Attachment and Intention to Remain among Urban Residents in Malaysia. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Teng, Shieh Pin and Tan, Cheng Ling (2022) Understanding Consumers' Purchasing Intention of Fresh Food through Social Media. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Rames, Anna Manisha and Tan, Gek Siang and Yeo, Sook Fern (2020) Determinants of Excursionists’ Satisfaction and Loyalty towards Architectural Tourism in Ipoh Township, Malaysia. In: 4th International Conference on Entrepreneurship Studies, Business, Economy, and Management Science (4th ESBEM) 2020, 05-10-2020, Research Synergy Foundation (Virtual) , West Java, Indonesia.

Lim, Kah Boon and Yeo, Sook Fern and Yan, Choong Ho (2019) Consumer Loyalty in the Food Truck Industry. In: Consumer Loyalty in the Food Truck Industry, 2018. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Chong, Lee Lee (2019) Mobile Advertising: An Insight of Consumers' Attitude. In: Mobile Advertising: An Insight of Consumers' Attitude, 2018. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Yong, Yew Siang (2017) A Study Of Revisit Intention To Boutique Hotels In Melaka. In: AIMC 2017 - ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE, 2017.