Science behind social media discontinuance: An integrated model of stress and coping theory


Mahmud, Imran and Lim, Hui Wen and Yeo, Sook Fern and Tan, Cheng Ling and Ramayah, T. (2023) Science behind social media discontinuance: An integrated model of stress and coping theory. Information Development. ISSN 0266-6669

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Social networking services (SNS) have multiple benefits. The ease of communication through SNS has led to an increase in their popularity and number of users. As a network continues to grow, users are overwhelmed by the need to pay more attention to the overwhelming volume of social demands to stay connected with friends and family. As a result, many choose to withdraw from social media temporarily or permanently. Based on stress coping theory, this paper proposes a research model to test the relationships between information overload, social overload, and communication overload with disturbance handling, self-preservation, exhaustion, and fatigue, on SNS discontinuation intention. The proposed model was tested in a field study in Malaysia, and data were collected from 159 respondents for all SNS users. The results of this study indicate that social overload has the strongest effect on coping strategy, while the theory of exhaustion and fatigue has a strong effect on discontinuation intention. This study advances the theoretical understanding of SNS discontinuation intention based on coping strategy and strain theory. It also provides suggestions for coping with overload.

Item Type: Article
Uncontrolled Keywords: Communication
Subjects: H Social Sciences > HB Economic theory. Demography > HB71-74 Economics as a science. Relation to other subjects
Q Science > QA Mathematics > QA71-90 Instruments and machines
Divisions: Faculty of Business (FOB)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 03 Jan 2024 06:28
Last Modified: 03 Jan 2024 06:28


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