Analytical Impact of Social Media: A Case of Wearable Technology Devices


Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Chelvarayan, Anushia and Teng, Shu Hui (2022) Analytical Impact of Social Media: A Case of Wearable Technology Devices. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

[img] Text
21.pdf - Published Version
Restricted to Repository staff only

Download (462kB)


Technology development has recently seen a meteoric rise, particularly in online social networking sites. This has changed due to the continued development of wearables and the introduction of upgrades. The wearable technology revolution has developed considerably more rapidly than the preceding mobile technology revolution. It has become one of the world's fastest-growing segments in the wearable device sector, attracting numerous major technology firms to join the market. The purpose of this paper is to analyse the impact of other influencing factors on buying behaviour from social media. As a result, the findings indicate that perceived usefulness, trust, social influence, and design positively influence the buying behaviour of wearable devices in Malaysia. The findings are instructive in terms of exposing the buying behaviour to embrace wearable devices in Malaysia. Overall, it is predicted that this study will serve as a stepping stone for future studies in this field.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: perceived usefulness , social influence , design , buying behaviour , Malaysia
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD30.2 Electronic data processing. Information technology. Including artificial intelligence and knowledge management
Divisions: Faculty of Business (FOB)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 07 Mar 2023 01:53
Last Modified: 07 Mar 2023 01:53


Downloads per month over past year

View ItemEdit (login required)