An In-Depth Analytical Study on the Key Factors Influencing and Shaping Tourist Inflows into Malaysia's Growing Tourism Sector

Citation

Malarvizhi, Chinnasamy Agamudai Nambi and Azahari, Nadia and Rahman, H. M. Mahfuzur and Subramaniam, Saranya Sree (2026) An In-Depth Analytical Study on the Key Factors Influencing and Shaping Tourist Inflows into Malaysia's Growing Tourism Sector. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS. p. 1018. ISSN 1109-9526

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Abstract

This study investigates the factors influencing tourist arrivals in Malaysia. It examines how price levels, measured by the Consumer Price Index (CPI), respond to changes in tourist inflows, income, and the exchange rate. Using quarterly time-series data from 2000 to 2017, the analysis employs the Autoregressive Distributed Lag (ARDL) approach to capture both short- and long-term interactions among variables. Findings reveal that inflation (CPI) does not significantly impact tourist arrivals. While short-run equilibrium is achieved among income, exchange rates, and prices, income remains relatively rigid in the short term, and exchange rates show no strong relationship with prices. The study highlights that economic recovery, particularly driven by global vaccination efforts, plays a crucial role in boosting tourism. By applying rigorous econometric methods, the research offers comprehensive insights into the economic determinants of tourism flows in Malaysia. The results provide valuable guidance for policymakers aiming to enhance tourism development amid global economic recovery.

Item Type: Article
Uncontrolled Keywords: Tourism, Covid-19, Exchange rate, Income, Economy
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD72-88 Economic growth, development, planning
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 03 Sep 2026 01:08
Last Modified: 03 Sep 2026 01:08
URII: http://shdl.mmu.edu.my/id/eprint/16560

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