Case Analysis Of Wal-Mart Stores In China


Yao, Shu Ping (2005) Case Analysis Of Wal-Mart Stores In China. Masters thesis, Multimedia University.

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Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 06 Jul 2010 04:15
Last Modified: 06 Jul 2010 04:15


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