Citation
Yao, Shu Ping (2005) Case Analysis Of Wal-Mart Stores In China. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 06 Jul 2010 04:15 |
| Last Modified: | 06 Jul 2010 04:15 |
| URII: | http://shdl.mmu.edu.my/id/eprint/846 |
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