Online impulse buying of tourism products


Rezaei, Sajad and Ali, Faizan and Amin, Muslim and Jayashree, Sreenivasan (2016) Online impulse buying of tourism products. Journal of Hospitality and Tourism Technology, 7 (1). pp. 60-83. ISSN 1757-9880

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The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products.

Item Type: Article
Uncontrolled Keywords: Perception, Tourism products, Hedonic web browsing, Online impulse buying, Utilitarian web browsing, Website personality
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 13 Dec 2017 15:46
Last Modified: 13 Dec 2017 15:46


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