Citation
Rezaei, Sajad and Ali, Faizan and Amin, Muslim and Jayashree, Sreenivasan (2016) Online impulse buying of tourism products. Journal of Hospitality and Tourism Technology, 7 (1). pp. 60-83. ISSN 1757-9880 Full text not available from this repository.
Official URL: http://doi.org/10.1108/JHTT-03-2015-0018
Abstract
The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Perception, Tourism products, Hedonic web browsing, Online impulse buying, Utilitarian web browsing, Website personality |
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Rosnani Abd Wahab |
| Date Deposited: | 13 Dec 2017 15:46 |
| Last Modified: | 13 Dec 2017 15:46 |
| URII: | http://shdl.mmu.edu.my/id/eprint/6626 |
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