3G post adoption users experience with telecommunications services


Rezaei, Sajad and Amin, Muslim and Moghaddam, Minoo and Mohamed, Norshidah (2016) 3G post adoption users experience with telecommunications services. Nankai Business Review International, 7 (3). pp. 361-394. ISSN 2040-8749

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The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural retention in using 3G telecommunications services.

Item Type: Article
Uncontrolled Keywords: Service quality, Perceived usefulness, 3G mobile phone, Behavioural retention, Cognitive satisfaction
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 04 Dec 2017 14:21
Last Modified: 04 Dec 2017 14:21
URII: http://shdl.mmu.edu.my/id/eprint/6538


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