Citation
Rezaei, Sajad and Amin, Muslim and Moghaddam, Minoo and Mohamed, Norshidah (2016) 3G post adoption users experience with telecommunications services. Nankai Business Review International, 7 (3). pp. 361-394. ISSN 2040-8749 Full text not available from this repository.
Official URL: http://doi.org/10.1108/NBRI-01-2016-0007
Abstract
The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural retention in using 3G telecommunications services.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Service quality, Perceived usefulness, 3G mobile phone, Behavioural retention, Cognitive satisfaction |
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 04 Dec 2017 14:21 |
| Last Modified: | 04 Dec 2017 14:21 |
| URII: | http://shdl.mmu.edu.my/id/eprint/6538 |
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