The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry

Masoumi Mayni, Sadaf (2012) The Impact Of Service Quality On Tourist Loyalty In Malaysian Tourism Industry. Masters thesis, Multimedia University.

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Abstract

This study attempted to construct a theoretical model that can be used to prove the validity of the constructs of service quality,attitudinal loyalty,and behavioural loyalty,as well as examine the causal relationships among them. The purpose of this study was to gain an understanding of the structure and antecedents of tourists' loyalty.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 20 Dec 2012 06:33
Last Modified: 20 Dec 2012 06:33
URI: http://shdl.mmu.edu.my/id/eprint/3710

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