Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia

Sheikh Kazemi, Mani (2012) Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia. Masters thesis, Multimedia University.

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Abstract

The primary purpose of this study is then to examine the role of some determinants of consumer repurchase intention toward consumer packaged goods in context of Malaysia. This study found that all determinants of consumer repurchase intention influenced it in a significant manner.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 06 Dec 2012 03:17
Last Modified: 06 Dec 2012 03:17
URI: http://shdl.mmu.edu.my/id/eprint/3668

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