Service quality in Malaysian Private Universities : Perspectives Of International Students

Langroudi, Atefeh Charmchian (2012) Service quality in Malaysian Private Universities : Perspectives Of International Students. Masters thesis, Multimedia University.

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Abstract

The present study intends to investigate the impact of service quality dimensions (tangibility,responsiveness,reliability,assurance and empathy) adopted from the SERVQUAL Model on international post graduate students' satisfaction in private higher educational institutions in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 12 Nov 2012 00:20
Last Modified: 12 Nov 2012 00:20
URI: http://shdl.mmu.edu.my/id/eprint/3595

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