Cross-Cultural Perspective In Consumer Behavior In Malaysia

Lim, Ying Sean (2009) Cross-Cultural Perspective In Consumer Behavior In Malaysia. Masters thesis, Multimedia University.

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Abstract

The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 06:38
Last Modified: 23 Sep 2010 06:38
URI: http://shdl.mmu.edu.my/id/eprint/1574

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