Citation
Lim, Ying Sean (2009) Cross-Cultural Perspective In Consumer Behavior In Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 23 Sep 2010 06:38 |
Last Modified: | 23 Sep 2010 06:38 |
URII: | http://shdl.mmu.edu.my/id/eprint/1574 |
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