Impact of Information Communication Technology on Customer Satisfaction in Airline Industry

Sankaran, Muthulakshmi (2003) Impact of Information Communication Technology on Customer Satisfaction in Airline Industry. Masters thesis, Multimedia University.

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Abstract

This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Mrs Norizan Hassan
Date Deposited: 16 Dec 2009 08:27
Last Modified: 23 Feb 2010 08:06
URI: http://shdl.mmu.edu.my/id/eprint/132

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