Citation
Sankaran, Muthulakshmi (2003) Impact of Information Communication Technology on Customer Satisfaction in Airline Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This project deals in the main, with the problem of customer satisfaction in a service industry , namely, the Airline Industry, with special reference to the Passenger Community. The factor that is taken up for special investigation is the effect of impact of Information Communication Technology.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Users 6 not found. |
| Date Deposited: | 16 Dec 2009 08:27 |
| Last Modified: | 23 Feb 2010 08:06 |
| URII: | http://shdl.mmu.edu.my/id/eprint/132 |
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