Article

Kamaruddin, Nur Izaitun and Ismail, Hishamuddin and Wee, Stany Lian Fong and Tan, Pei Kian (2024) Customer Perception Towards Pharmaceuticals' Private Labels in Malaysia: Extending DOI Integrated Framework. PaperASIA, 40 (6b). pp. 174-182. ISSN 0218-4540

Kamaruddin, Nur Izaitun and Ismail, Hishamuddin and Wee, Stany Lian Fong and Tan, Pei Kian (2024) Examining the Role of Confidence in Retail Pharmacy Brands in Shaping Consumer Behavior Towards Pharmaceutical Private Labels in Malaysia. PaperASIA, 40 (6b). pp. 209-218. ISSN 0218-4540

Wee, Stany Lian Fong and Ismail, Hishamuddin and Tan, Pei Kian (2023) Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic. Jurnal Pengurusan, 67. ISSN E-ISSN: 0127-2713 Print ISSN: 0127-2713

Abdullah, Muhammad Ridzwan Yap and Bakri, Mohammed Hariri and Kamaruddin, Nur Izaitun and Ismail, Hishamuddin and Wee, Stany Lian Fong (2022) Investors Intention Towards Supporting Crowdfunding for Maintenance of School Facilities in Melaka. Journal of System and Management Sciences, 12 (6). pp. 111-130. ISSN 1816-6075, 1818-0523

Wee, Stany Lian Fong and Tan, Pei Kian and Yeo, Sook Fern and Soh, Long Quan (2018) The impact of online consumer review to online hotel booking intention in Malaysia. International Journal of Supply Chain Management, 7 (2). pp. 140-145. ISSN 2050-7399, 2051-3771

Conference or Workshop Item

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Kuiek, Xing An and Kim, Long and Wee, Stany Lian Fong (2026) Swipe, Select, Satisfy: How GrabFood App Quality Drives Consumer Mobile Purchase Behaviour? In: 9th International Conference on Business and Information Management, ICBIM 2025, 19 September 2025 - 21 September 2025, Bangkok.

Thesis

Wee, Stany Lian Fong (2023) Characteristic-based adoption model of private label product in Malaysian hypermarket. PhD thesis, Multimedia University.