Items where Author is "Tan, Chi Hau"
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Leong, Siew Yong and Yip, Man Yee and Tan, Chi Hau and Chan, Man Seong (2024) Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia. International Journal of Management, Finance and Accounting, 5 (1). pp. 111-135. ISSN 2735-1009
Lim, Zhi Wei and Yong, Yeu Chin and Tan, Chi Hau and Chan, Man Seong (2024) Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness. International Journal of Management, Finance and Accounting, 5 (1). pp. 64-84. ISSN 2735-1009