Article

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Chelvarayan, Anushia and Nasreen, Fathima and Jing, Yong Ng (2025) Satisfaction in App-Based Transportation: Evidence from Grab Users in Malaysia. Journal of Logistics, Informatics and Service Science, 12 (2). pp. 91-106. ISSN 24092665

Sook, Fern Yeo and Tan, Cheng Ling and Tan, Wei Lip (2019) Do IT integration and decision-making integration influence service operation performance? Empirical evidence from electrical and electronics distribution firms. International Journal of Services and Operations Management, 33 (4). pp. 423-441. ISSN 1744-2370

Conference or Workshop Item

Aw, Aaron Teik Hong and Sook, Fern Yeo and Lim, Siow Chun and Surbakti, Herison and Almo, Aldwin Torres and Ng, Jiao Yuan (2025) Customer Preference for Digital versus Traditional Banking in Malaysia: A Pilot Machine Learning Analysis of GX Bank. In: 2025 12th International Conference on Soft Computing & Machine Intelligence (ISCMI), 21-23 November 2025, Rio de Janeiro, Brazil.

Hew, William Wee Lim and Cheng, Ling Tan and Sook, Fern Yeo (2020) Determinants to homeownership and/ or leasing intentions: A review and proposed framework. In: 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, 07-10-2020, Virtual, Penang, Malaysia.

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Kim, Hua Tan and Jun, Ren Tan (2019) Factors Influencing Patient’s Decision Making towards Dental Care. In: 10thANNUAL EUROPEAN DECISION SCIENCES CONFERENCE DECISION SCIENCES IN A CONNECTED WORLD, 2-5 June 2019, UNIVERSITY OF NOTTINGHAM, NOTTINGHAM, UK.

Seng, Cheong Cheah and Cheng, Ling Tan and Sook, Fern Yeo and Kim, Hua Tan (2019) The Success Factors of Lean Practices in a High Mix Low Volume (HMLV) Electronic Manufacturing Services (EMS) Environment. In: 10thANNUAL EUROPEAN DECISION SCIENCES CONFERENCE DECISION SCIENCES IN A CONNECTED WORLD, 2-5 June 2019, UNIVERSITY OF NOTTINGHAM, NOTTINGHAM, UK.