Factors Influencing Patient’s Decision Making towards Dental Care


Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Kim, Hua Tan and Jun, Ren Tan (2019) Factors Influencing Patient’s Decision Making towards Dental Care. In: 10thANNUAL EUROPEAN DECISION SCIENCES CONFERENCE DECISION SCIENCES IN A CONNECTED WORLD, 2-5 June 2019, UNIVERSITY OF NOTTINGHAM, NOTTINGHAM, UK.

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In dentistry, patients always look for the best care option that matches their needs. Several factors are identified can influence the patients’ choice of dental care. Hence, this study aims to examine the factors influencing the patient’s decisionmaking towards dental care in Malaysia. A quantitative approach was selected to determine five concerning factors, namely trust, price, service quality, physical environment and perceived value that may influence the patients' decisions towards dental care. The purposive sampling technique was used to obtain 191 patients who visited the dental care provider. The data were then analysed using SPSS and Smart-Partial Least Squared (Smart-PLS) statistics packages. The results showed that only price, physical environment and perceived value have a significant influence on the patients’ decisions towards dental care (p < 0.05). The Importance-Performance Matrix Analysis (IPMA) results revealed that trust has performance but it is not important variable in the prediction of revisit intention. This paper attracts the attention to a patient-centric perspective of dental care, and stimulates the performance of dental care in Malaysia. This study is crucial while the patients would better comprehend the factors that influence their decisions towards dental care and intensify the awareness and attention towards these factors. This study is a cross-sectional study which convenient and quick in collecting the data but has its downside; as it measures different variables in the population of interest at a single point in time. The indepth study can be carried out to examine further how the variables affect the patients’ decision. Besides, due to confidentiality, most of the private dental care providers were unwilling to participate in this study

Item Type: Conference or Workshop Item (Paper)
Subjects: R Medicine > RK Dentistry
Divisions: Faculty of Business (FOB)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 01 Nov 2021 02:07
Last Modified: 01 Nov 2021 02:07
URII: http://shdl.mmu.edu.my/id/eprint/9088


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