Hew, William Wee Lim and Cheng, Ling Tan and Sook, Fern Yeo (2020) Determinants to homeownership and/ or leasing intentions: A review and proposed framework. In: 2nd International Conference on Business Sustainability and Innovation (ICBSI) 2020, 07-10-2020, Virtual, Penang, Malaysia.

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Mei, Ling Goh and Abdul Wahab, Farah Amani (2020) Viral Marketing Messages: Consumer Purchase Intention Towards Fashion Apparel. In: International Conference on Business on Business Sustainability and Innovation (ICBSI), 07/10/2020, Virtual - Webex, USM, Malaysia.

Sook, Fern Yeo and Tan, Cheng Ling and Tan, Wei Lip (2019) Do IT integration and decision-making integration influence service operation performance? Empirical evidence from electrical and electronics distribution firms. International Journal of Services and Operations Management, 33 (4). pp. 423-441. ISSN 1744-2370

Sook, Fern Yeo and Cheng, Ling Tan and Kah, Boon Lim and Kim, Hua Tan and Jun, Ren Tan (2019) Factors Influencing Patient’s Decision Making towards Dental Care. In: 10thANNUAL EUROPEAN DECISION SCIENCES CONFERENCE DECISION SCIENCES IN A CONNECTED WORLD, 2-5 June 2019, UNIVERSITY OF NOTTINGHAM, NOTTINGHAM, UK.

Seng, Cheong Cheah and Cheng, Ling Tan and Sook, Fern Yeo and Kim, Hua Tan (2019) The Success Factors of Lean Practices in a High Mix Low Volume (HMLV) Electronic Manufacturing Services (EMS) Environment. In: 10thANNUAL EUROPEAN DECISION SCIENCES CONFERENCE DECISION SCIENCES IN A CONNECTED WORLD, 2-5 June 2019, UNIVERSITY OF NOTTINGHAM, NOTTINGHAM, UK.