Alshawabkeh, Ekram M. and Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Evaluating Artificial Intelligence (AI) Effect on Consumer Behavior on Purchasing Through E-commerce. Studies in Systems, Decision and Control, 612. pp. 921-931. ISSN 2198-4182

Mohd Fauzi, Nurazlin and Rahman, H. M. Mahfuzur and Mahdee, Junainah and Pervez, Niaz (2026) Exploring the impact of customer experience quality on brand love in a private higher learning institution: service quality as a moderating factor. Cogent Business & Management, 13 (1). ISSN 2331-1975

Dan, Wang and Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Operational Effectiveness and Strategic Enhancement for Small and Medium-Sized Health Consulting Firms in China. Studies in Systems, Decision and Control, 612. pp. 901-908. ISSN 2198-4182

Mahdee, Junainah and Mamy, Anar and Abu Bakar, Normazalila (2026) Optimizing AI Marketing Towards Sustainability in Society 5.0. PaperASIA, 42 (1b). ISSN 0218-4540

Ignaim, Ihab and Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Strategic fit and strategic drift in Jordanian pharmaceutical manufacturing: The moderating role of environmental factors. Problems and Perspectives in Management, 24 (2). pp. 473-486. ISSN 17277051

Herisi, Seiyed Reza Mir Salehi and Mahdee, Junainah and Oh, Vincent Kim Seng (2024) Pro-environmental consumer behavior (PECB): An integration of protection motivation theory (PMT) and construal level theory (CLT). In: MULTIMEDIA UNIVERSITY ENGINEERING CONFERENCE 2023 (MECON2023), 26–28 July 2023, Virtual Conference.

Mami, Anar and Dukenbayeva, Zadash and Sailaubayevaa, Nurgul and Nomogoeva, Viktoriya V. and Mahdee, Junainah and Manash, Talgatbek (2022) The Anthropology of Entrepreneurship in Post-Soviet Kazakhstan [Антропология предпринимательства в постсоветском Казахстане]. Journal of Siberian Federal University. Humanities & Social Sciences, 15 (12). pp. 1892-1901. ISSN 1997-1370

Malarvizhi, Chinnasamy Agamudai Nambi and Manzoor, Shamima Raihan and Mahdee, Junainah and Al Mahmud, Abdullah (2017) The Impact of Marketing Strategies Upon Students’ Overseas University Enrolment Decisions. In: Sustainable Economic Growth, Education Excellence, and Innovation Management through Vision 2020. IBIMA Conference . IBIMA Publishing, pp. 3000-3003. ISBN 978-0-9860419-7-6