Citation

Ignaim, Ihab and Mahdee, Junainah and Mohd Fauzi, Nurazlin (2026) Strategic fit and strategic drift in Jordanian pharmaceutical manufacturing: The moderating role of environmental factors. Problems and Perspectives in Management, 24 (2). pp. 473-486. ISSN 17277051

Text PPM_2026_02_Ignaim.pdf - Published Version Restricted to Repository staff only Download (541kB)

Abstract

This study aims to investigate the relationship between strategic fit and strategic drift in Jordanian pharmaceutical manufacturing and tests whether environmental factors moderate this relationship. Motivated by rising environmental dynamism and uncertainty, the study examines how alignment between internal capabilities and external conditions relates to drift over time. Survey data were collected from 164 senior and middle managers in Jordanian pharmaceutical firms between late November 2024 and late January 2025. The model was tested using partial least squares structural equation modeling (PLS-SEM). The results indicate that strategic fit has a statistically significant positive effect on strategic drift (β = 0.283, p = 0.001). In addition, environmental factors significantly moderate the fit–drift relationship (β = 0.127, p = 0.007), suggesting that external conditions shape the strength of this linkage. The study contributes empirical evidence on how internal alignment and environmental context jointly influence strategic drift and offers practical implications for strengthening adaptive strategic practices in the pharmaceutical sector.

Item Type:	Article
Uncontrolled Keywords:	Environmental dynamism
Subjects:	G Geography. Anthropology. Recreation > GE Environmental Sciences (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	02 Jul 2026 01:20
Last Modified:	02 Jul 2026 01:20
URII:	http://shdl.mmu.edu.my/id/eprint/16191

Downloads

Edit (login required)