Citation

Mahdee, Junainah and Mamy, Anar and Abu Bakar, Normazalila (2026) Optimizing AI Marketing Towards Sustainability in Society 5.0. PaperASIA, 42 (1b). ISSN 0218-4540

Text document (3).pdf - Published Version Restricted to Repository staff only Download (1MB)

Abstract

The combination of artificial intelligence (AI) in marketing and sustainability within Society 5.0 can create a chance for bringing about societal improvements. This study seeks to create sustainable marketing strategies driven by AI that emphasize environmental accountability while boosting business competitiveness. By using AI tools for tailored marketing efforts and analyzing data, companies can reduce resource waste and environmental harm while increasing consumer involvement and contentment. The study also examines the impact on society and the acceptance of these strategies, intending to raise consumer awareness and involvement in sustainability projects. Businesses that implement these approaches see enhancements in their brand image and a rise in consumer confidence levels; on the other hand, shoppers enjoy the perks of environmentally friendly goods and personalized interactions. In essence, this study plays a role in shaping a prosperous and environmentally conscious community by promoting a mindset of sustainability and mindful consumption, which is advantageous for businesses, consumers, and society as a whole.

Item Type:	Article
Uncontrolled Keywords:	Artificial intelligence (AI), Marketing strategies, Sustainability, Society 5.0, Business competitiveness
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD30.2 Electronic data processing. Information technology. Including artificial intelligence and knowledge management
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	04 May 2026 03:24
Last Modified:	07 May 2026 09:21
URII:	http://shdl.mmu.edu.my/id/eprint/15848

Downloads

Edit (login required)