Lim, Kah Boon and Yeo, Sook Fern and Lim, Yu Ping and Tan, Cheng Ling (2024) Are Malaysians ready to face it The intention to use facial recognition payment system. International Journal of Process Management and Benchmarking, 16 (4). pp. 555-573. ISSN 1460-6739

Lim, Kah Boon and Tan, Veronica Wan Juan and Yeo, Sook Fern and Tan, Cheng Ling (2024) Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour. PaperASIA, 40 (3b). pp. 59-71. ISSN 0218-4540

Peong, Kwee Kim and Peong, Kwee Peng and Yeo, Sook Fern and Solarin, Sakiru Adebola and Tan, Cheng Ling and Lim, Kah Boon (2024) The Impact of Smart Tourism Technologies and Destination Image on Tourists’ Intention to Revisit Malaysia: The Mediator Role of Memorable Tourists’ Experiences. In: The AI Revolution: Driving Business Innovation and Research. Studies in Systems, Decision and Control, 524 . Springer Link, pp. 925-937. ISBN 978-3-031-54378-4, 978-3-031-54379-1

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Sum, Jun Jie (2024) Just a click away: continuance intention for mobile branded apps. International Journal of Process Management and Benchmarking, 16 (4). pp. 475-489. ISSN 1460-6739

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khan, Mohammad Tariqul Islam and Chelvarayan, Anushia and Ali, Mohd Helmi and Hendayani, Ratih (2024) A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology. In: Islamic Finance: New Trends in Law and Regulation. Contributions to Management Science . Springer Science and Business Media Deutschland GmbH, pp. 713-720. ISBN 978-3-031-48769-9, 978-3-031-48770-5

Peong, Kwee Kim and Yeo, Sook Fern and Peong, Kwee Peng and Tan, Cheng Ling and Solarin, Sakiru Adebola and Lim, Kah Boon (2023) Smart Tourism Technology Framework: A Gateway to Enhancing Tourists’ Experiences and Psychological Behaviour. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Teo, En Yu and Liew, Tze Wei (2023) Social Media Influencer Marketing: A Game-Changer for Consumer Mobile Buying Decisions. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Lim, Kah Boon and Yeo, Sook Fern and Tay, Chiu Shuang and Tan, Cheng Ling (2023) Understanding the Key Drivers of Intentions to Use Digital Banking Services in Malaysia. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Chelvarayan, Anushia and Teng, Shu Hui (2022) Analytical Impact of Social Media: A Case of Wearable Technology Devices. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Tan, Wei Sheng (2022) Determinants of Online Game Player Loyalty Among Millennials: A PLS-SEM Approach. Malaysian Journal of Consumer and Family Economics, 28. pp. 232-249. ISSN 1511-2802

Lim, Kah Boon and Yeo, Sook Fern and Teng, Shieh Pin and Tan, Cheng Ling (2022) Understanding Consumers' Purchasing Intention of Fresh Food through Social Media. In: 2022 International Conference on Digital Transformation and Intelligence (ICDI), 1-2 Dec. 2022, Sarawak, Malaysia.

Lim, Kah Boon and Yeo, Sook Fern and Er, Wei Chuan (2022) Understanding the Entrepreneurial Intention among University Students in Malaysia with a Moderating Effect of Education Major. Malaysian Journal of Consumer and Family Economics, 28. pp. 250-269. ISSN 1511-2802

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Wan, Jia Hui (2020) To Buy or Not to Buy: Factors that Influence Consumers' online purchase intention towards online groceries. Management and Accounting Review (MAR), 19 (3). pp. 1-24. ISSN 2600-7975

Yeo, Sook Fern and Lim, Kah Boon and Leong, Yia Jin and Tan, Cheng Ling and Leong, Yoke Chu Irene (2020) Effects of Social Media Advertising on Consumers' Online Purchase Intentions. Global Business and Management Research: An International Journal, 12 (2). pp. 1-14. ISSN 1947-5667

Lim, Kah Boon and Yeo, Sook Fern and Wong, Jin Chee (2020) Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia. International Journal of Business and Society, 21 (3). pp. 1058-1067. ISSN 1511-6670

Lim, Kah Boon and Yeo, Sook Fern and Lee, Hue Chee (2020) Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis. Global Business and Management Research: An International Journal, 12 (1). pp. 61-77. ISSN 1947-5667

Yeo, Sook Fern and Lim, Kah Boon and Lam, Elaine and Tan, Cheng Ling (2020) Influencing Factors of Facial Spa Treatment on Visit Intention: An Importance-Performance Matrix Analysis (IPMA) Approach. International Journal of Business and Society, 21 (3). pp. 1087-1100. ISSN 1511-6670

Yeo, Sook Fern and Tan, Cheng Ling and Lim, Kah Boon and Khoo, Yong Hwi (2020) Product Packaging: Impact on Customers’ Purchase Intention. International Journal of Business and Society, 21 (2). pp. 857-864. ISSN 1511-6670

Lim, Kah Boon and Yeo, Sook Fern and Yan, Choong Ho (2019) Consumer Loyalty in the Food Truck Industry. In: Consumer Loyalty in the Food Truck Industry, 2018. (Unpublished)

Lim, Kah Boon and Yeo, Sook Fern and Chong, Lee Lee (2019) Mobile Advertising: An Insight of Consumers' Attitude. In: Mobile Advertising: An Insight of Consumers' Attitude, 2018. (Unpublished)

Lim, Kah Boon and Sek, Siok Kun (2018) Investigating the impact of oil price changes on monetary policy: Oil importing versus oil exporting countries. In: PROCEEDING OF THE 25TH NATIONAL SYMPOSIUM ON MATHEMATICAL SCIENCES (SKSM25): Mathematical Sciences as the Core of Intellectual Excellence.

Goh, Mei Ling and Tan, Seng Huat and Yeo, Sook Fern and Lim, Kah Boon (2018) Purchase intention of consumers from Melaka towards mobile advertising. International Journal of Supply Chain Management, 7 (2). pp. 146-149. ISSN 2050-7399, 2051-3771

Lim, Kah Boon and Sek, Siok Kun (2017) Examining the impacts of oil price changes on economic indicators: A panel approach. AIP Conference Proceedings, 1830. 080016. ISSN 1551-7616

Lim, Kah Boon and Yeo, Sook Fern and Yong, Yew Siang (2017) A Study Of Revisit Intention To Boutique Hotels In Melaka. In: AIMC 2017 - ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE, 2017.