Hassan, Hasliza and Lim, Ser Chee and Rahman, Muhammad Sabbir (2024) Cultivating loyalty in fast food through marketing cues. Asia Pacific Journal of Marketing and Logistics, 36 (5). ISSN 1355-5855

Rahman, Muhammad Sabbir and Hossain, Md Afnan and Rushan, Md Rifayat Islam and Hassan, Hasliza and Talwar, Vishal (2024) Quality of care in mental health services: does patient engagement play a role? International Journal of Quality & Reliability Management. ISSN 0265-671X

Jupir, Jamaludin and Ab. Aziz, Kamarulzaman and Hassan, Hasliza (2023) Determinants of Successful Collaborative Project Management: Insights From Malaysian Construction Industry. International Journal of Technology, 14 (6). p. 1344. ISSN 2086-9614

Zhang, Mengyao and Hassan, Hasliza and Migin, Melissa Wendy (2023) Exploring the Consumers’ Purchase Intention on Online Community Group Buying Platform during Pandemic. Sustainability, 15 (3). p. 2433. ISSN 2071-1050

Rahman, Muhammad Sabbir and Bag, Surajit and Hassan, Hasliza and Hossain, Md Afnan and Singh, Rajesh Kumar (2022) Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal, 29 (4). pp. 1306-1331. ISSN 1463-5771

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2022) Discovering an Entrepreneurial Intention among Youngsters. Eurasian Business and Economics Perspectives, 21. pp. 399-417. ISSN 2364-5067

Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2022) Online-to-Offline (O2O) Commerce: Factors That Influence Consumers’ Offline Purchase Intention Through eWOM. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Rahman, Muhammad Sabbir and Hussain, Bashir and Hassan, Hasliza and Synthia, Ishrat Jahan (2022) Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems, 52 (4). pp. 531-554. ISSN 2059-5891

Hamdan, Sunita Lylia and Hassan, Hasliza and Mohd Faizal, Sellywati and Norhashim, Mariati and Dorasamy, Magiswary (2022) Postgraduate Social Science Colloquium Proceedings 2022. Postgraduate Social Science Colloquium Proceedings 2022. pp. 1-125.

Meng, Yao Zhang and Hassan, Hasliza and Migin, Melissa Wendy (2022) Self-Checkout System in Hypermarkets. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

Rahman, Muhammad Sabbir and Hassan, Hasliza and Abdel Fattah, Fadi Abdel Muniem (2021) Optimisation of restaurants’ hospitality performance: the roles of innovation, internal and external power understanding capability. International Journal of Innovation Science. ISSN 1757-2223

Rahman, Muhammad Sabbir and Abdel Fattah, Fadi Abdel Muniem and Hassan, Hasliza and Haque, Tayeenul (2021) An integrated understanding of academics knowledge sharing behaviour. Global Knowledge, Memory and Communication, 26 (3). pp. 513-563. ISSN 2514-9342

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2021) Building Entrepreneurship Behavioural Intention: An Empirical Examination of the Areas upon which to Focus. Turkish Journal of Computer and Mathematics Education, 12 (3). pp. 2526-2536. ISSN 1309-4653

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza (2021) Consumers’ Online Restaurant Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role. Journal of International Food & Agribusiness Marketing, 33 (2). pp. 1-26. ISSN 0897-4438

Alshanfari, Noor and Hassan, Hasliza and Migin, Melissa Wendy (2021) Entrepreneurial Intention to Venture into Flea Market Retailing. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Alshanfari, Noor and Hassan, Hasliza and Migin, Melissa Wendy (2021) Entrepreneurial Intention to Venture into Flea Market Retailing: An Empirical Study in Oman. The Journal of Asian Finance, Economics, and Business, 8 (6). pp. 163-168. ISSN 2288-4637, 2288-4645

Thamotharan, Kishamala and Hassan, Hasliza and Migin, Melissa Wendy (2021) The Impact of Financial Support in Shaping the Entrepreneurial Intention Among Youngsters to Preserve the Malaysia Handicraft Culture. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2021) Online-to-Offline (O2O) Commerce: Factors that Influence Consumers’ Offline Purchase Intention through eWOM. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy and Ooi, San Khaw (2020) Cultivating Traditional Malaysian Handicraft Market Demand through Social Media Technology. In: IEEE Region 10 Humanitarian Technology Conference (R10 HTC 2020), 01-12-2020, Online, Kuching, Malaysia.

Hassan, Hasliza and Rahman, Muhammad Sabbir and Synthia, Ishrat Jahan and Hussain, Bashir (2020) Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems. p. 1. ISSN 2059-5891

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza and Johns, Raechel (2020) Paradigm of new service development projects (NSDPs): “One Basket Fits all”. Journal of Contemporary Marketing Science, 3 (3). pp. 303-331. ISSN 2516-7480

Hoque, Mohammad Tayeenul and Hassan, Hasliza and Rahman, Muhammad Sabbir and Rusha, Md Rifayat Islam and Hossain, Md Afnan (2020) Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24 (1). pp. 73-96. ISSN 2444-9695

Thamotharan, Kishamala and Hassan, Hasliza and Migin, Melissa Wendy (2020) Crafting Entrepreneurship Behaviour among Youths to Preserve Malaysian’s Handicraft Culture. In: 36th IBIMA Conference, 3-4 Nov. 2020, Virtual, Granada, Spain.

Hassan, Hasliza and Sade, Abu Bakar and Subramaniam, Lohan Selva (2020) Purchasing functional foods to stay fit. Journal of Humanities and Applied Social Sciences, 2 (1). pp. 3-18. ISSN 2632-279X

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2020) Shaping entrepreneurial intention among youngsters in Malaysia. Journal of Humanities and Applied Social Sciences, 2 (3). pp. 235-251. ISSN 2632-279X

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy (2020) State of Entrepreneurship Attitude and Intention among Malaysian Youngsters. International Journal of Family Business Practices, 3 (1). pp. 1-12. ISSN 2621-7325,2621-7333

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Guest-centric technology innovations at slimming centres. Int. J. Behavioural and Healthcare Research, 6 (3/4). pp. 200-213. ISSN 1755-3547

Hassan, Hasliza and Sade, Abu Bakar and Low, Hui Xin (2019) Discovering the brand personality of Bonia. Int. J. Business Forecasting and Marketing Intelligence, 5 (1). pp. 86-102. ISSN 1744-6643

Hassan, Hasliza and Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hossain, Md Afnan and Mannan, Mahafuz (2019) Mediating effect of employee’s commitment on workplace spirituality and executive’s sales performance An empirical investigation. Journal of Islamic Marketing, 10 (4). ISSN 1759-0833

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Examining the service value chain of hypermarket retail brand value in Malaysia. International Journal of Services and Operations Management, 34 (3). p. 405. ISSN 1744-2389, 1744-2370

Rahmat, Siti Munirah and Hassan, Hasliza and Jaafar, Zalina and Abenoh, Nazrul‘Aini and Mohamed, Zuraina Sal Salbila (2019) Factors Affecting Customer Intention Towards Islamic and Conventional Bank in Malaysia. In: Sintok International Conference on Social Science Management, 26-27 Dec 2019, Thistle Hotel Johor Bahru Malaysia, Johor Bahru, Malaysia.

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2019) Patrons’ behaviours towards Malaysian slimming centres: paradigm of marketing mixes. International Journal of Human Rights in Healthcare, 12 (3). pp. 225-239. ISSN 2056-4902

Shaik Ali, Muhamad Ilyas and Hassan, Hasliza and Abenoh, Nazrul‘Aini and Rahmat, Siti Munirah and Nadarajan, Ravindran (2019) The Roles of the Enforcement Agency in Curbing the Issue of Minor Beggars in Malaysia. In: International Conference on Law Government and International Studies, 26-27 Nov 2019, Thistle, Johor, Malaysia.

Hassan, Hasliza and Sade, Abu Bakar and Migin, Melissa Wendy (2019) State of Entrepreneurship Attitude and Intention among Malaysian Youngsters. In: The 3rd International Conference on Family Business & Entrepreneurship (ICFBE 2019), 8-9 April 2019, The Patra Bali Resort Indonesia, Bali, Indonesia.

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Why do hypermarkets extend their brands to a growing number of products? International Journal of Business Excellence, 17 (3). pp. 290-305. ISSN 1756-0047

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2018) Influence of Demographics on Hypermarket Brand Extension Products. Advanced Science Letters, 24 (7). 4954-4957(4). ISSN 1936-6612

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2018) Obesity and overweight issues could undermine Malaysia’s competitiveness. International Journal of Human Rights in Healthcare, 11 (3). pp. 204-213. ISSN 2056-4902

Hassan, Hasliza and Chai, Jiayi and Sade, Abu Bakar and Pourabedin, Zahra (2018) Loyalty membership for luxury hotels in Malaysia. International Journal of Tourism Cities, 4 (2). pp. 179-193. ISSN 2056-5607

Rahman, Muhammad Sabbir and Abdel Fattah, Fadi Abdel Muniem and Zaman, Mahmud Habib and Hassan, Hasliza (2018) Customer’s patronage decision toward health insurance products. Asia Pacific Journal of Marketing and Logistics, 30 (1). pp. 62-83. ISSN 1355-5855

Rahman, Muhammad Sabbir and Mannan, Mahafuz and Hossain, Md Afnan and Zaman, Mahmud Habib and Hassan, Hasliza (2018) Tacit knowledge-sharing behavior among the academic staff. International Journal of Educational Management, 32 (5). pp. 761-782. ISSN 0951-354X

Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hassan, Hasliza and Wei, Chong Chin (2018) Tourist’s preferences in selection of local food: perception and behavior embedded model. Tourism Review, 73 (1). pp. 111-132. ISSN 1660-5373

Rahman, Muhammad Sabbir and Hassan, Hasliza and Osman-Gani, Aahad M. and Abdel Fattah, Fadi Abdel Muniem and Anwar, Md. Aftab (2017) Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives. Tourism Review, 72 (2). pp. 156-170. ISSN 1660-5373

Rahman, Muhammad Sabbir and Daud, Nuraihan Mat and Hassan, Hasliza (2017) Generation “X” and “Y” knowledge sharing behaviour:The influence of motivation and intention on non-academic staff of higher learning institutions. Journal of Applied Research in Higher Education, 9 (2). pp. 325-342. ISSN 2050-7003

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2016) Obesity and the roles of Malaysian slimming centre health technologies. Information (Japan), 19 (7(A)). pp. 2637-2641. ISSN 1344-8994

Hassan, Hasliza (2014) Corporate brand extension value and the mediating effect of experience and brand personality. PhD thesis, Multimedia University.

Hassan, Hasliza (2007) Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets. Masters thesis, Multimedia University.