Mediating effect of employee’s commitment on workplace spirituality and executive’s sales performance An empirical investigation


Hassan, Hasliza and Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hossain, Md Afnan and Mannan, Mahafuz (2019) Mediating effect of employee’s commitment on workplace spirituality and executive’s sales performance An empirical investigation. Journal of Islamic Marketing, 10 (4). ISSN 1759-0833

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Purpose This study aims to develop a comprehensive framework that conceptualizes and measures the antecedents of the sales executive’s performance with regard to workplace spirituality and employee’s commitment. Design/methodology/approach This research applied a cross-sectional survey design to test the proposed hypotheses. Data were collected from 160 sales executives who are studying MBA and EMBA respectively and are working in various services and manufacturing organizations from Dhaka, Bangladesh. Findings The results suggest, when sales executives experience workplace spirituality; they feel more committed to their respective organizations and influences activities relating to sales performance. Research limitations/implications The study collected data for the constructs from the same source, simultaneously. This can produce the risk of common method variance, leading to an inflation of statistical relationships. A longitudinal research design may also be suitable. Practical implications By improving spirituality climates in the workplace, managers can enhance employee’s commitment, and thus, individual sales officers may boost up their sales performance. It is likely that occurs because sales executives react reciprocally toward their respective company that satisfies their spiritual needs. Originality/value The paper contributes by filling the gaps in literature related to sales management, where empirical studies on workplace spirituality have been scarce till date. This study is the first of a kind to include workplace spirituality, commitment and executive’s sales performance simultaneously in the context of Bangladesh.

Item Type: Article
Uncontrolled Keywords: Workplace spirituality, Sales performance, Sales executives, Employees’ commitment
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5549-5549.5 Personnel management. Employment management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Feb 2022 03:56
Last Modified: 24 Feb 2022 03:56


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