Customer’s patronage decision toward health insurance products


Rahman, Muhammad Sabbir and Abdel Fattah, Fadi Abdel Muniem and Zaman, Mahmud Habib and Hassan, Hasliza (2018) Customer’s patronage decision toward health insurance products. Asia Pacific Journal of Marketing and Logistics, 30 (1). pp. 62-83. ISSN 1355-5855

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The purpose of this paper is to examine the influence of service quality, customer’s satisfaction and religiosity on customer’s patronage decision toward health insurance products. The paper also assesses the influence of religiosity on customer’s patronage decision. The influence of customers’ satisfaction as mediation between service quality and customer’s patronage decision was also measured. A structured questionnaire was developed and administered to a sample of 200 respondents. This research applied the exploratory factor analysis, the confirmatory factor analysis and the structural equation modeling to test the proposed hypotheses.

Item Type: Article
Uncontrolled Keywords: Health insurance, Service quality, Customers’ satisfaction, Religiosity, Consumer’s patronage decision
Subjects: H Social Sciences > HG Finance > HG8011-9999 Insurance > HG9371-9399 Health insurance
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 10 Nov 2020 15:02
Last Modified: 29 Dec 2020 07:09


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