Citation

Chin, Susan Tee Suan and Md Yusoff, Rosman (2019) Modelling a Competitive Strategy Framework using Emotional Intelligence, Organisational Citizenship Behaviour and Job Satisfaction. International Journal of Recent Technology and Engineering, 8 (2S9). pp. 567-569. ISSN 2277-3878

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Abstract

The dynamic business environment has pressured business leaders to think deeply on the strategies to be competitive and to move upwards. The need to have a strong strategic asset has become an important agenda. This paper studied three variables in the performance of an organisation in the manufacturing industry. Questionnaires were distributed among the executives in the organisation. There exist a relationship among the variables. It was further found that Job Satisfaction had a stronger mediating effect as compared with Organisational Citizenship Behaviour. This showed satisfaction is an important aspect which management needs to focus if they want to achieve a higher competitive advantage.

Item Type:	Article
Uncontrolled Keywords:	Labor productivity, assets, non-substitutability, non-imitatibility, productivity
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD57.7 Leadership
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	07 Sep 2021 15:45
Last Modified:	07 Sep 2021 15:45
URII:	http://shdl.mmu.edu.my/id/eprint/8799

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