Citation
Sauffee Afandi, Aizan Suhaira (2004) Air Asia: Challenges In A Booming Budget Airline Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they may impact the players and the customers; To analyze AirAsia's potential in this increasingly competitive and potentially crowded industry; To recommend strategies that may help Air Asia maintain and increase its lead in the industry.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HE Transportation and Communications |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 05 Jul 2010 07:19 |
Last Modified: | 05 Jul 2010 07:19 |
URII: | http://shdl.mmu.edu.my/id/eprint/758 |
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