Citation

Sauffee Afandi, Aizan Suhaira (2004) Air Asia: Challenges In A Booming Budget Airline Industry. Masters thesis, Multimedia University.

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Abstract

The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they may impact the players and the customers; To analyze AirAsia's potential in this increasingly competitive and potentially crowded industry; To recommend strategies that may help Air Asia maintain and increase its lead in the industry.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	05 Jul 2010 07:19
Last Modified:	05 Jul 2010 07:19
URII:	http://shdl.mmu.edu.my/id/eprint/758

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