Citation
Rezaei, Sajad and Ali, Faizan and Amin, Muslim and Jayashree, Sreenivasan (2016) Online impulse buying of tourism products. Journal of Hospitality and Tourism Technology, 7 (1). pp. 60-83. ISSN 1757-9880 Full text not available from this repository.
Official URL: http://doi.org/10.1108/JHTT-03-2015-0018
Abstract
The purpose of this paper is to examine the structural relationship between web site personality, utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products.
Item Type: | Article |
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Uncontrolled Keywords: | Perception, Tourism products, Hedonic web browsing, Online impulse buying, Utilitarian web browsing, Website personality |
Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Rosnani Abd Wahab |
Date Deposited: | 13 Dec 2017 15:46 |
Last Modified: | 13 Dec 2017 15:46 |
URII: | http://shdl.mmu.edu.my/id/eprint/6626 |
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