Citation

Pratap Singh, Tarun (2012) Role of Service Quality On Customer Satisfaction In Air Asia. Masters thesis, Multimedia University.

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Abstract

The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were the significant predictors of customer satisfaction.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Users 1102 not found.
Date Deposited:	09 Nov 2012 08:50
Last Modified:	09 Nov 2012 08:50
URII:	http://shdl.mmu.edu.my/id/eprint/3593

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