Citation
Pratap Singh, Tarun (2012) Role of Service Quality On Customer Satisfaction In Air Asia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The purpose of this study was to analyze the service quality dimensions and their relationship with customer satisfaction. This study also explores the influence of service quality on customer satisfaction. The result of this study indicates that reliability,technology,empathy and tangibility were the significant predictors of customer satisfaction.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) > MBA Programme |
Depositing User: | Users 1102 not found. |
Date Deposited: | 09 Nov 2012 08:50 |
Last Modified: | 09 Nov 2012 08:50 |
URII: | http://shdl.mmu.edu.my/id/eprint/3593 |
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