Citation
Kian Kwong, Lawrence Ang (2009) Lawrence Ang Kian Kwong. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HE Transportation and Communications |
Divisions: | Faculty of Management (FOM) > MBA Programme |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 14 May 2010 08:51 |
Last Modified: | 14 May 2010 08:51 |
URII: | http://shdl.mmu.edu.my/id/eprint/300 |
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